SUMMER WILSON
Cuffley,Hertfordshire
Summary
I'm a creative and motivated person with hands-on experience creating content and supporting social media campaigns across Instagram, Tiktok, X, LinkedIn and YouTube. I enjoy coming up with engaging ideas, writing content and keeping up with trends to help brands connect with their audience. I work well in fast-paced environments, I am organised, reliable under pressure and enjoy working as part of a team. I'm excited to continue building my skills in digital marketing and bringing my creativity/enthusiasm to a role within the travel industry.
Overview
3
3
years of professional experience
Work history
Social Media and Marketing Assistant
Gold Care Homes
Uxbridge
2026.02 - Current
- Manage social media platforms including Facebook, Instagram, X and LinkedIn.
- Develop and implement creative social media strategies to increase brand awareness and audience engagement.
- Create, schedule and tailor engaging content for different social media platforms.
- Monitor social media trends and identify opportunities to improve digital marketing performance.
- Work closely with marketing teams to maintain consistent branding and messaging across all platforms.
- Analyse social media performance metrics and refine strategies to improve results and engagement.
- Support wider marketing activities including events, content writing and campaign coordination.
Marketing Assistant
Spellbound Books
2023.05 - 2025.11
- Collaborate with editorial and marketing team to plan and execute social media campaigns aligned with brand launched and key events
- Created engaging visuals and written content tailored for social media channels to enhance audience interaction
- Developed social calendars, ensuring consistent scheduling and delivery of content
- Analysed campaign performance using analytics tools and suggested improvements to boost engagement
- Assisted with audience research to adapt content strategy for improved responsiveness and awareness growth
CUSTOMER TEAM LEADER
Co-Operative - Goffs Oak
2024.05 - 2025.04
- Worked in a fast paced environment while balancing leadership responsibilities with operational tasks while maintaining good customer service and meeting daily targets
- Led and motivated team members to deliver a positive on-brand customer experience, adapting communication style to different customer needs
- Supported daily promotions and in-store campaigns by ensuring accurate product presentation, signage and availability to maximise customer engagement and sales
SOCIAL MEDIA ASSISTANT
Wormley & Wormley Broxbourne
2024.09 - 2025.01
- Produced engaging social media content such as highlights, info-graphics, and announcements to increase visibility
- Monitored platform trends to ensure content relevant to fans and community audiences
- Produced performance reports and summaries and communicated insights to management
- Collaborated with internal stakeholders to gather content and support campaigns
- Created, published and unpublished content across multiple channels adapting formats and copy to platform trends and audience behaviour
Education
GCSE - English, Science Maths, Geography (6) Media, Photography (5) Computer Science: Merit
Goffs Academy
A Levels - BTEC Business - Distinction Media, Sociology - (C)
Goffs Academy
COURSES - HubSpot - Social media marketing Google Digital Garage - Google digital marketing & E-commerce
Skills
- Social media & content creation
- Content production & video editing
- Analytics & strategy
- Organisational skills
- Attention to detail
- Adaptability
- Creativity
- Collaboration
- Written and verbal communication
- Google analytics
- Social pilot
- CRM software
- All Microsoft applications
- Canva
- Adobe Premier pro
- Adobe photoshop
Timeline
Social Media and Marketing Assistant
Gold Care Homes
2026.02 - Current
SOCIAL MEDIA ASSISTANT
Wormley & Wormley Broxbourne
2024.09 - 2025.01
CUSTOMER TEAM LEADER
Co-Operative - Goffs Oak
2024.05 - 2025.04
Marketing Assistant
Spellbound Books
2023.05 - 2025.11
A Levels - BTEC Business - Distinction Media, Sociology - (C)
Goffs Academy
COURSES - HubSpot - Social media marketing Google Digital Garage - Google digital marketing & E-commerce
GCSE - English, Science Maths, Geography (6) Media, Photography (5) Computer Science: Merit
Goffs Academy