Sukhy Bachada
London,United Kingdom
Summary
Accomplished professional with global expertise in strategic communication, executive leadership, and corporate communications. Proven ability to conduct thorough audience analysis and manage public relations effectively. Adept at developing and implementing communication strategies that enhance corporate image and stakeholder engagement.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
Work History
Vice President, Global Media
Inizio Evoke Communications
London, United Kingdom
02.2021 - Current
- Spearheaded corporate communication initiatives for multinational companies, driving brand visibility and thought leadership
- Directed cross-functional teams to develop compliant external communications in UK , US and EU regulatory environments
- Led strategic messaging for product launches, market shaping, and company milestones, ensuring alignment with business objectives
- Delivered strategic counsel to C-suite executives, improving media performance and positioning them as industry thought leaders, resulting in significant increases in positive press coverage for key health initiatives
- Provided expert media training to Executive Leadership Teams, focusing on key messaging for product milestones and regulatory communications
- Demonstrated ability to navigate complex stakeholder environments and drive results in fast-paced, global markets, including in crisis communications
Trustee of the Board
Versus Arthritis
London
01.2022 - Current
- Serve as an active member of the Board of Trustees, contributing to strategic planning, policy development, and governance to ensure resources are applied effectively and efficiently
- Provide expert advice and guidance to the Chief Executive and Operational Leadership Team (OLT) on navigating operational complexity and delivering strategic objectives following significant organisational change
- Assess organisational risks and ensure robust contingency plans are in place to protect financial stability and sustainability
- Sit on the Marketing and Communications (MarComms) Committee, advising on strategic communication initiatives to enhance public engagement and brand visibility
- Collaborate with senior leadership to evaluate performance, define goals, and measure the impact of initiatives in alignment with the charity's mission
Executive Editor
TRT World
Istanbul
01.2020 - 02.2021
- Led global editorial communications strategy for a diverse team of international media professionals, ensuring broadcast dissemination across 94 countries and aligning with key government foreign policy objectives
- Spearheaded change management initiatives by developing flexible Standard Operating Procedures (SOPs) and new team structures to enhance communication processes and deliver strategic objectives
- Guided senior staff in producing high-impact communication content on critical global issues, including COVID-19, food shortages in Yemen, and locust swarms in Africa, demonstrating ability to navigate complex political landscapes
- Oversaw daily editorial briefings, making crucial decisions on news angles, guest selection, and story presentation for a 24/7 news operation broadcasting from London, Istanbul, and Washington
- Fostered innovation among junior staff, encouraging the development of multimedia content to effectively engage global audiences across television and digital platforms
- Cultivated and maintained positive relationships with global media organizations, including Reuters, to enhance TRT World's communications network and global reach
Senior Communications Specialist
The Carter Center
South Sudan
01.2019 - 12.2019
- Developed and led a comprehensive multimedia health communication strategy for the Ministry of Health, positioning it as a key influencer in disease outbreak debates and enhancing The Carter Center's visibility
- Collaborated with global health sector stakeholders to create high-impact communication strategies, including the development of South Sudan's 2020-2025 National Malaria Strategy
- Designed and implemented innovative communication tools for community outreach in pastoral areas, demonstrating ability to tailor messaging for diverse audiences
- Provided strategic counsel to the Ministry of Health and WHO on developing targeted multimedia marketing materials for multiple campaigns, aligning with organisational objectives
- Led capacity-building initiatives, including remote training for 200 officer-level staff and 45 communications professionals, on effective utilization of communication strategies and tools
- Managed high-level media relations, drafting official statements for the national Director and Minister of Health, while maintaining positive relationships with global media outlets such as AP
Senior Communications Manager
BBC Media Action
South Sudan & Tunisia
04.2017 - 04.2019
- Developed and led comprehensive multimedia communication strategies for high-profile organisations, positioning them as key influencers in critical debates and enhancing global visibility
- Provided strategic counsel to senior government officials and international organisations, aligning communication initiatives with organisational objectives and managing high-level media relations
- Orchestrated multilingual communication strategies across diverse markets, managing multimillion-dollar budgets and demonstrating strong financial acumen
- Led large-scale capacity-building initiatives, including remote training for hundreds of staff and professionals, enhancing organisational communication capabilities
- Cultivated and expanded strategic partnerships with international organisations, resulting in numerous new contracts and showcasing strong stakeholder management abilities
- Spearheaded change management initiatives for diverse teams, implementing bespoke training plans and clear delivery pipelines, highlighting expertise in organisational development and leadership
News Editor, Producer and Reporter
BBC News
Various locations, United Kingdom
01.2005 - 04.2017
- Led strategic digital content creation and curation for BBC News app and websites, demonstrating expertise in multi-platform communication strategies and audience engagement
- Spearheaded video content production tailored for diverse target audiences across digital platforms, showcasing ability to adapt messaging for various stakeholders and channels
- Utilized advanced analytics tools to shape content strategy and drive audience engagement, highlighting data-driven decision-making skills crucial for modern corporate communications
- Managed cross-functional teams and coordinated multiple newsrooms to ensure cohesive content delivery, demonstrating strong leadership and organizational alignment capabilities
- Developed and maintained high-level media relationships with government agencies, trade unions, and charities, showcasing ability to navigate complex stakeholder landscapes
- Led crisis communication and breaking news coverage, including managing outside broadcasts for major events, demonstrating agility and composure under pressure
- Championed diversity and inclusion initiatives by directing communications with under-served communities, highlighting commitment to corporate social responsibility and inclusive messaging
- Represented the BBC at high-level meetings and conferences, building strategic relationships with key officials and communications directors, showcasing executive presence and networking abilities
Education
Prince2 - Project Management
Axelos
09.2021 - 09.2021
Master of Arts - Broadcast Journalism
Staffordshire University
09.2004 - 06.2005
Bachelor of Arts - Journalism & Politics
Staffordshire University
09.2001 - 06.2004
Skills
- Strategic communication
- Executive leadership
- Corporate communications
- Audience analysis
- Public Relations
References
References available upon request.
Timeline
Trustee of the Board
Versus Arthritis
01.2022 - Current
Prince2 - Project Management
Axelos
09.2021 - 09.2021
Vice President, Global Media
Inizio Evoke Communications
02.2021 - Current
Executive Editor
TRT World
01.2020 - 02.2021
Senior Communications Specialist
The Carter Center
01.2019 - 12.2019
Senior Communications Manager
BBC Media Action
04.2017 - 04.2019
News Editor, Producer and Reporter
BBC News
01.2005 - 04.2017
Master of Arts - Broadcast Journalism
Staffordshire University
09.2004 - 06.2005
Bachelor of Arts - Journalism & Politics
Staffordshire University
09.2001 - 06.2004
Similar Profiles
Shana ArnettShana Arnett
Senior Project Manager at Inizio EvokeSenior Project Manager at Inizio Evoke
Tracey SaelenTracey Saelen
Senior Project Manager - Growth Operations at Inizio EvokeSenior Project Manager - Growth Operations at Inizio Evoke
Lindsay BarnesLindsay Barnes
Senior Media Relations Manager at Inizio Evoke CommsSenior Media Relations Manager at Inizio Evoke Comms