Suhail Khan
Beaconsfield
Summary
Accomplished C-suite marketing leader with a proven track record of driving commercial growth. Excels in executing revenue and growth strategies for both B2B and B2C markets. Purpose-driven and entrepreneurial mindset, adept at leveraging digital and offline channels to enhance brand reputation and expand customer base. Focused on driving sustainable revenue growth, new market development, and enhancing key metrics such as ARR, NRR, and LTV through demand generation activities, including high-growth Account Based Marketing (ABM) programs. Proficient in aligning sales, marketing, product, and customer success teams with a customer-centric approach. Expert in crafting effective go-to-market strategies, nurturing high-performance teams, and fostering brand preference. Possesses a diverse background spanning PE, private and public companies serving SME to enterprise clients. Experience ranges from start-ups/scale-ups to large multi-nationals, including VC and PE-backed to publicly traded companies. Industry expertise includes tech/SaaS, HR Tech, EdTech, accounting, payroll, managed services, enterprise software, telecom, and healthcare. Inclusive leader who attracts top talent and fosters an inclusive culture based on respect, collaboration, and accountability. Skilled in cultivating robust business relationships across diverse stakeholders. Brings extensive market growth experience in the Americas, EMEA, and APAC regions.
Overview
2025
2025
years of professional experience
Work History
Board advisor
I-Com uk
9 2022 - Current
- Company Overview: I-COM is a Global sector association helping its members to achieve competitive advantage in Smart Data Marketing Helping members leverage value from Data to create competitive advantage in products, user experience and promotion
- We organise forums that showcase meaningful innovation, best practices and support overall Business Transformation for companies to become fully customer-centric & smart data-driven
- I-COM is a Global sector association helping its members to achieve competitive advantage in Smart Data Marketing Helping members leverage value from Data to create competitive advantage in products, user experience and promotion
- We organise forums that showcase meaningful innovation, best practices and support overall Business Transformation for companies to become fully customer-centric & smart data-driven
Chief Marketing and Growth Officer (interim)
Third Bridge
05.2023 - 05.2024
- Company Overview: Private equity (Astorg) backed SaaS Primary Investment Research Company
- Responsible for professionalizing Marketing to drive measurable impact to revenue
- Developed a comprehensive Product/Sales Led GTM plan targeting new/existing customers across mid/enterprise market
- Deploying Account Based Marketing (ABM) 1- few approach focusing on revenue acceleration in US/EMEA/APAC
- Deployed Product Marketing standard to increase product adoption, utilizing product usage telemetry data
- Deployed AI based Customer experience program, delivering predictive NPS
- Developed/deployed Customer Success program including Sales Enablement and Customer Experience
- Private equity (Astorg) backed SaaS Primary Investment Research Company
Non-Executive Director
Capsel Homes
01.2020 - 01.2023
- Company Overview: A Monmouthshire Housing Company
- Providing Board level commercial guidance to drive Capsel Homes towards its commercial growth ambitions of building affordable housing
- Supported Capsel Executive team with business strategy development, brand development, GTM and market positioning and value proposition development
- A Monmouthshire Housing Company
Group Chief Marketing Officer
GWI
05.2021 - 10.2022
- Company Overview: Private Equity (Permira) backed Market Insights & Research SaaS Company
- Contributed to GWI revenue growth at global level contributing to year over year growth of circa 60%
- Architected a global go-to-market strategy for GWI products including creation of Value Proposition, buyer-personas, differentiated positioning, pricing, and promotional channels
- Sponsored and drove growth strategy to support ARR/NRR targets globally
- Built GWI differentiated brand awareness campaign with focus on key markets i.e., North America, APAC and EMEA
- Out-of-Home (OOH) brand campaign resulted in 11-point improvement in brand awareness against top competitors, positioning GWI as a top 3 contender (up from 5th place in just over 8 month) and drive additional 30% in pipeline
- Developed/professionalized Marketing organization
- Developed a comprehensive annual Marketing strategy setting clear KPIs and reporting to the board on performance gains, return on marketing investment
- Launched GWI in Singapore
- Optimized paid media investments, establishing a global performance marketing framework
- Deployed Account Based Marketing (ABM) 1-few approach with comprehensive content strategy for each phase of prospect engagement; continued to develop marketing engine to drive predictable new business and 45% ARR growth target through optimizing mid to low funnel conversion of SAL to SQO delivering 84+% of all new business pipeline
- Contributed to attaining NRR target of 129% in FY22 and increased ACV
- Developed and executed framework for global internal comms utilizing Workplace from Meta
- Managed and expanded the partner ecosystem, including collaborations with major cloud providers (AWS) leveraging co-investment strategies for mutual growth
- Developed comprehensive global Communications strategy and execution plan
- Lunched GWI CX Customer Advisory Board as extension of NPS/CX program
- Built/maintained high performing multi-national team with culture of empowerment, respect and support
- Private Equity (Permira) backed Market Insights & Research SaaS Company
Group Chief Marketing and Growth Officer
SD Worx
01.2017 - 01.2019
- Company Overview: Belgium headquartered global SaaS leader in Payroll and HRTech
- Responsible for creating and executing company marketing strategy to support an ambitious corporate vision, driving the organization towards its inaugural strategic “Ambition 2021” vision “To be the most desired brand” in EMEA region, driving to revenue ambition of €1BN
- Deployed Go-To-Market growth strategy targeting mid-enterprise customers including funnel management and brand storytelling that delivered ARR of 26% - up from 5%
- Refined and established vision, purpose, and strategic intents to effectively collaborate with key stakeholders
- Developed and deployed ABM in key markets resulting in revenue growth at 120% of target
- Drove international business growth to ‘faster than market” growth targets achieving 19% growth YoY
- Deployed Competitive Intelligence framework and portfolio and management discipline providing insight into new/upcoming market disruptors and differentiation opportunities
- Established comprehensive PR and Analyst strategy across key markets, improving company positioning from 4th to 2nd position in Europe
- Led market growth via deploying brand elevation strategy with focus on Germany, UK, France, and Switzerland
- Designed Group wide commercially supportive marketing plans, refocusing from product to solution selling through leveraging cross- portfolio opportunities
- Developed and deployed a comprehensive Customer Experience (NPS) program
- Developed high-performing Agile Marketing team across EMEA, creating stimulating work environments to ensure motivated and dedicated teams, attracting, and retaining industry-talented individuals
- Developed Partner ecosystem to drive new market growth promoting our SaaS platform by working with major cloud providers (Microsoft Azure/AWS)
- Directed annual Strategy Days with top 100 senior leaders to establish and validate future strategic business priorities
- Leveraged data and analytics to drive business and market decisions
- Directed brand integration and brand equity evaluation for M&A activities
- Created a framework for comprehensive internal Comms, partnering with People team
- Belgium headquartered global SaaS leader in Payroll and HRTech
Founder/CEO
NetPositive Xperience
01.2014 - 01.2017
- Company Overview: A Go-To-Market, Marketing & Customer Success strategies Consultancy
- Founded a Strategy, Brand Marketing and Customer Success consultancy to provide superior services to a wide range of clients
- Delivered Go-To-Market Strategy guidance, brand strategy, utilizing market insights and data analytics, enabling the creation of an end-to-end value chain and single connected value proposition to secure competitive advantage
- Targeted B2C and B2B markets globally
- Deployed successful Customer Success programs
- A Go-To-Market, Marketing & Customer Success strategies Consultancy
Chief Marketing Officer (INTERIM)
IRIS Software
01.2012 - 01.2013
- Company Overview: SaaS Accounting/Payroll Software
- Delivered complete brand refresh, including market-centric positioning to increase brand awareness with customers, media agencies, PR and analysts – increased analyst and market coverage and media activity by over 40%
- Introduced digital go-to-market approach to simplify brand experience and define Iris value chain
- Provided thought leadership surrounding expansion of the company’s product strategy and roadmap
- Implemented robust Social Media plan and SEO/SEM strategies
- Developed/deployed marketing intelligence and competitive intelligence capabilities
- SaaS Accounting/Payroll Software
Acting Group CMO, VP Marketing, Customer Success
Royal Philips
01.2008 - 01.2011
- Company Overview: Amsterdam NL
- Provided Board level, market insights driven, strategy guidance and leadership for the development & execution of a customer-centric brand marketing vision, influencing Philips Vision 2015 strategy (combined revenue of €30B)
- Drove ATL brand campaign efforts increasing Philips Interbrand Global Top 100 ranking (up to 42 from 49 resulting in brand valuation increase of €2.5B
- Headed Market Driven Innovation group to create future-proof multi-channel marketing solutions
- Created and deployed a robust Marketing Planning methodology for Royal Philips worldwide
- Triangulated Big Data, customer sentiment feedback, and local (country level) market/economic drivers to deliver Omni-channel marketing recommendations – created an if-then predictive marketing insights frameworks to drive retail/channel growth in emerging, BRIC and mature markets, utilizing geography specific “trending” analytics
- Conducted analysis of marketing automation tools to identify suitable solution
- Selected/deployed marketing automation solution (Marketo) to increase campaign effectiveness and improve Sales & Marketing linkage
- Managed team of marketing VPs and Directors globally to drive country level marketing plans
- Executive responsible for driving “outside In” Change Initiative through the global deployment of Customer Experience (NPS) for Philips worldwide
- Analyzed/leveraged insights to improve Marketing and Brand campaigns
- Acting Chief Marketing Officer for Philips 2010
- Developed digital transformation via social media strategy connecting brand and marketing campaigns while leveraging customer insights to positively impact purchase funnel, increasing “brand consideration to purchase” ratios
- Amsterdam NL
Global Marketing Director
IBM/FileNet
01.2002 - 01.2008
Global Head of Change Management & Digital Transformation; Director Product Marketing
Siebel Systems Inc
01.1998 - 01.2002
MCI Telecommunications
01.1991 - 01.1998
Education
Bachelor Of Arts -
Loyola University
Chicago, illinoisSkills
Revenue and Growth Strategy
Accomplishments
- BMS Medical Forum,
- Philadelphia
- Bearing Point
- Marketing DNA Awards
- Net Promoter Conference,
- London
- Forrester Customer Experience
- Conference UK
- Econique C-level Conference
- Bain Forum, Denmark
PUBLISHED WORKS
Harvard Business Review
Contributing Writer
Marketing Week UK, 2011
Published Article
Revised “The Ultimate Question 2.0”, Fred Reichheld,
Contributor
“Super Promoters”
Authored foreword in best-selling book
SPEAKING ENGAGEMENTS
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkLocation Preference
RemoteOn-SiteHybridTimeline
Chief Marketing and Growth Officer (interim)
Third Bridge
05.2023 - 05.2024
Group Chief Marketing Officer
GWI
05.2021 - 10.2022
Non-Executive Director
Capsel Homes
01.2020 - 01.2023
Group Chief Marketing and Growth Officer
SD Worx
01.2017 - 01.2019
Founder/CEO
NetPositive Xperience
01.2014 - 01.2017
Chief Marketing Officer (INTERIM)
IRIS Software
01.2012 - 01.2013
Acting Group CMO, VP Marketing, Customer Success
Royal Philips
01.2008 - 01.2011
Global Marketing Director
IBM/FileNet
01.2002 - 01.2008
Global Head of Change Management & Digital Transformation; Director Product Marketing
Siebel Systems Inc
01.1998 - 01.2002
MCI Telecommunications
01.1991 - 01.1998
Board advisor
I-Com uk
9 2022 - Current
Bachelor Of Arts -
Loyola University
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