Sue Jermany
Norwich,Norfolk
Summary
Commercially focused marketing professional with extensive experience delivering strategic and operational marketing programmes across B2B and B2C environments. Proven track record in translating business objectives into effective marketing strategies spanning content, events, direct marketing, advertising, digital marketing, brand development and thought leadership to support growth, customer engagement and commercial objectives.
Experienced in working with senior stakeholders, clients and external partners to deliver high-impact marketing activity, identify new opportunities and maximise the value of marketing investment. Recognised for combining innovation with practical delivery, pioneering new approaches to audience engagement and content creation while bringing a strong commercial mindset, operational focus and commitment to delivering measurable results.
Overview
27
27
years of professional experience
Work history
Corporate Marketing Manager
TSO
Norwich, Norfolk
2024.10 - Current
- Lead day-to-day corporate marketing activity for TSO, independently managing the marketing function and positioning the organisation’s outsourced publishing services to support business growth.
- Develop and execute integrated marketing activities that translate services into compelling propositions for regulators, standard setters and governing bodies
- Own the creation and delivery of thought leadership programmes, transforming subject matter expertise into multi-channel content including blogs, case studies, webinars, executive interviews, roundtables, panel discussions, video content and white papers.
- Plan and deliver all strategic events, roundtables and industry engagement programmes, working closely with Business Development Directors and senior leadership to engage target organisations, strengthen relationships, generate commercial opportunities and increase brand awareness.
- Build and manage relationships with industry partners, event organisers and third-party suppliers, negotiating opportunities that maximise brand exposure, audience reach, content creation and return on investment.
- Lead TSO’s digital marketing activity, including LinkedIn strategy, audience engagement and the amplification of thought leadership content to strengthen market visibility and brand positioning.
- Partner with senior stakeholders, subject matter experts and business development teams to align marketing activity with commercial priorities, growth objectives and market opportunities.
- Monitor market developments and industry trends, providing insight to support business development activity, prospect engagement and strategic decision-making.
- Review tender opportunities and procurement notices, assessing suitability against TSO’s capabilities and sharing relevant opportunities with senior stakeholders for consideration.
Property Portfolio Manager
Perfect Lettings
Norwich, Norfolk
2012.01 - Current
- Managed a small portfolio of residential and commercial rental properties, overseeing tenant relationships, property maintenance and day-to-day administration.
- Marketed available properties through online portals and digital channels, including the creation of video walkthroughs to support tenant acquisition.
- Developed practical processes for tenant sourcing and property management, helping to ensure efficient day-to-day operations.
- Managed bookkeeping activities and prepared information to support annual accounts and financial administration.
Secretary, Marketing & Design Lead (Voluntary)
Friends of Hemblington Primary School (PTA)
Hemblington, Norfolk
2021.12 - 2024.07
- Supported the planning and delivery of fundraising events that generated over £35,000 for a local primary school.
- Led promotional activity for fundraising initiatives, creating marketing materials and delivering communications through social media and email channels to maximise participation and community engagement.
- Built relationships with local businesses and suppliers to secure raffle prizes and sponsorship support, helping to maximise fundraising outcomes.
- Coordinated volunteer meetings, maintaining action plans and ensuring effective communication and follow-up across fundraising activities.
Founder and Business Owner
The Perfect Day.co.uk
Norwich, Norfolk
2010.01 - 2022.06
- Founded, launched and managed a profitable e-commerce business specialising in wedding accessories, taking full responsibility for commercial performance, customer acquisition, operations and business growth.
- Developed and executed the business growth strategy, driving customer acquisition through SEO, content marketing, email marketing and advertising.
- Designed, built and managed the e-commerce website, creating and optimising content to improve search visibility, user experience and conversion performance.
- Managed the full customer journey, identifying product opportunities, sourcing suppliers, driving customer acquisition and overseeing fulfilment and customer service operations.
Freelance Marketing Consultant (6 month contract)
TSO
Norwich, Norfolk
2015.04 - 2015.09
- Developed the marketing strategy for TSO’s International Best Practice portfolio, creating integrated marketing plans designed to drive market awareness, customer engagement and revenue growth.
- Defined and delivered the brand, visual identity and brand guidelines for the publication range, establishing a consistent framework to support future product development and marketing activity.
- Created and implemented launch marketing programmes for the initial tranche of publications, utilising content marketing, digital channels, industry influencers, authors and brand advocates to maximise market reach.
- Established a scalable marketing approach that combined traditional and digital marketing techniques to support the long-term growth of the International Best Practice brand.
Senior Strategic Marketing Manager
TSO
Norwich, Norfolk
2003.06 - 2013.05
- Led the marketing strategy and delivery for one of TSO’s largest publishing clients, developing integrated marketing programmes to support product launches, international growth and revenue objectives.
- Managed a complex network of stakeholders including client teams, examination bodies, user groups, authors, trainers and consultants, building strategic partnerships that strengthened market engagement and extended the reach of marketing activity.
- Developed innovative content-led marketing initiatives, including live-streamed product launches, vodcasts, podcasts and multilingual content programmes, helping to engage global audiences and maximise the value of marketing investments.
- Delivered the launch of all products, including a live-streamed event reaching over 20,000 participants and supporting international user groups to run local launch activities around the world.
- Managed the client marketing team responsible for delivering multi-channel marketing campaigns across a portfolio of products and services, ensuring activity aligned with sales forecasts, client objectives and budget requirements.
- Introduced new approaches to stakeholder engagement, creating ways for working with authors, trainers and peer groups as brand advocates and contributors to content marketing initiatives.
- Received internal recognition for contributions to major product refresh programmes, delivering innovative marketing approaches that supported customer engagement and commercial performance.
Marketing Executive
TSO
Norwich, Norfolk
2002.06 - 2003.06
- Developed and delivered marketing plans for a portfolio of high-profile clients, including the Office for National Statistics, MHRA British Pharmacopoeia and the Financial Services Authority, aligning activity to sales targets, budgets and client objectives.
- Managed end-to-end campaign delivery, from planning and client approval through to execution and performance monitoring, ensuring all activity was delivered on time and within budget.
- Worked directly with clients to develop marketing strategies designed to increase customer acquisition, retention and engagement through a mix of direct marketing, email marketing and customer relationship marketing initiatives.
- Held responsibility for client marketing budgets, balancing commercial objectives with effective campaign delivery to maximise return on investment.
- Built strong client relationships through regular stakeholder engagement, translating client requirements into targeted marketing activity that supported revenue growth and sales performance.
Marketing Executive
M&G Investments
London, City of London
2000.06 - 2002.06
- Led marketing communications activity for company wide project the transition from Unit Trusts to OEICs, coordinating with legal, fund management, senior leadership and customer-facing teams to support a successful business-wide change programme.
- Acted as the marketing SME for the OEIC transition, developing communications and delivering workshops to educate internal stakeholders.
- Developed and maintained customer-facing marketing literature, ensuring all communications remained compliant while supporting evolving business and product requirements.
- Created and delivered customer DM programmes to support cross-sell and up-sell initiatives, helping maximise customer lifetime value.
- Owned the ongoing development and compliance of M&G’s flagship customer handbook, collaborating with internal teams to reflect regulatory changes and product updates.
- Managed the creation and delivery of direct marketing packs for customer statement mailings and welcome programmes, ensuring accurate, compliant and engaging customer communications.
Marketing Assistant
M&G Investments
London, City of London
1999.09 - 2000.06
- Created and developed customer-facing marketing collateral for a major Y2K communications campaign, helping to reassure customers, reinforce trust in the M&G brand and support customer retention during a period of significant industry uncertainty.
- Developed and implemented a marketing procedures handbook, formalising team processes and creating a consistent framework for marketing delivery.
- Managed marketing budget administration, overseeing accruals and invoice processing to support accurate financial reporting and budget control.
- Owned the review and refresh of customer welcome packs, rewriting content and ensuring all materials remained compliant with corporate and regulatory guidelines.
Education
Bachelor of Arts - Marketing (Top up Degree)
University of East Anglia
Norwich, NFK 2001.04 -
Higher National Diploma - Travel and Tourism Management
University of East Anglia
Norwich, NFK 2001.04 -
BTEC - Travel and Tourism
Norfolk College
Kings Lynn, Norfolk 2001.04 -
GCSEs - 7 GCSEs Grade B - C including core subjects
Convent of the Sacred Heart
Swaffham, Norfolk 2001.04 -
Skills
- Strategic Marketing Planning
- Marketing Operations & Campaign Delivery
- Thought Leadership & Content Strategy
- BPO / Outsourced Services Marketing
- Event Management
- Stakeholder Engagement & Relationship Management
- Senior Leadership Collaboration
- Business Development Support
- Market Intelligence & Opportunity Identification
- Partner, Supplier & Vendor Management
- Commercial Negotiation & Value Maximisation
- Content Marketing & Storytelling
- Digital Marketing & LinkedIn Strategy
- Brand Development & Positioning
- Regulatory, Standards & Guidance Markets
- AI, Accessibility & Digital Transformation
- Budget Management & ROI Optimisation
- Cross-functional Leadership & Influence
Timeline
Corporate Marketing Manager
TSO
2024.10 - Current
Secretary, Marketing & Design Lead (Voluntary)
Friends of Hemblington Primary School (PTA)
2021.12 - 2024.07
Freelance Marketing Consultant (6 month contract)
TSO
2015.04 - 2015.09
Property Portfolio Manager
Perfect Lettings
2012.01 - Current
Founder and Business Owner
The Perfect Day.co.uk
2010.01 - 2022.06
Senior Strategic Marketing Manager
TSO
2003.06 - 2013.05
Marketing Executive
TSO
2002.06 - 2003.06
Bachelor of Arts - Marketing (Top up Degree)
University of East Anglia
2001.04 -
Higher National Diploma - Travel and Tourism Management
University of East Anglia
2001.04 -
BTEC - Travel and Tourism
Norfolk College
2001.04 -
GCSEs - 7 GCSEs Grade B - C including core subjects
Convent of the Sacred Heart
2001.04 -
Marketing Executive
M&G Investments
2000.06 - 2002.06
Marketing Assistant
M&G Investments
1999.09 - 2000.06