Sue-Ann Prentice

· Influenced Fortive-wide organizational change by championing experimentation and adoption of new technologies to drive commercial growth – 2025 investments specific to new ABM & AI platforms.

· Piloting of new commercial Fortive Business System (FBS) tool for all Fortive Operating Companies, Transformative Marketing 2.0 (February 2024- present), driving breakthrough results for strategic commercial initiatives.

· Change management: transformation of the annual Fortive Digital Hackathon event and processes to better align with Operating Company objectives and deliver greater ROI.

Leadership & development of a unified Global Marketing Team, focused on developing and executing Fluke’s brand-to-demand marketing strategy as well as its internal and external communications strategy, aligned to company growth objectives.

Key achievements
• Strategic Vision & Structure: architected new global marketing strategic vision & annual plan of record, as well as structure of new global marketing function responsible for delivering growth for Fortive’s largest operating company.
• Operational transformation: leveraged Fortive Business System (FBS) to implement new standard work, operating rigor, and results driven, continuous improvement culture.
• Brand Strategy: reignited investment in Fluke brand and communications, including public relations, supported by clear KPIs – CSAT now one of leadership KPIs since 2025; increased share of voice of +7% YoY – 2025 results year-to-date.
• Digital transformation: hands on strategic leadership of our digital transformation journey, achieving Gold and Silver (twice) against Fortive’s other operating companies, in the 2023, 2024 and 2025 Fortive Digital Hackathons and Fortive Digital Cup. 2025 achievement in recognition of year-to-date funnel increase of 10% YoY and revenue growth of +17%—exceeding targets and enabled through rigorous adoption of Fortive Business System tools.
• Internal and external customer custodian: Executive producer of both Fluke and Fluke Reliability’s annual sales conferences, annual leadership summits, and largest customer event, Xcelerate, overseeing end to end production to deliver against event objectives.
• Financial Stewardship: in close partnership with finance and procurement business partners, manage $39M global budget (non-labor expense), delivering minimum of >5% year on year savings through supplier consolidation and efficiencies, allocating resources strategically to fuel business growth.

Lead marketing & communications strategy and execution for a $200m SaaS operating company within Fortive, focusing on full lifecycle marketing, from brand strategy to demand generation.

Key achievements:
• Rebuilt disparate acquisition marketing teams into a high performing cohesive unit, strategically aligned with company goals & objectives.
• Quarter on Quarter improvement in the Employee Experience (EE) results from an initial position of 32% engagement in 2021.
• Marketing impact contributed to best return on invested capital (ROIC) performance achieved by any Fortive acquisition business (eMaint).
• Silver Award in 2022 Annual Fortive Digital Hackathon – 2nd out of 20 operating companies.

• Accountable for EMEA and India’s marketing strategy and execution, partnering with wider global marketing stakeholders, and both global and EMEAI sales leadership, to drive demand, brand preference, and growth, in direct support of regional sales targets & priorities. Leadership, including talent development, of a team of 15 EMEAI field marketers.
  
  Key achievements:
  • Quarter on Quarter improvement in the Employee Experience (EE) Survey and Pulse Survey results: Q3- 83%; Q2- 81%; Q1 – 63% (Direct Supervisor Effectiveness – 93%)
  • 2021 SQL $ PSP impact: SQL $ 100% of plan August YTD – a significant improvement from a double-digit gap at the end of May (80% of plan YTD), with a worsening trend.
  • Team cultural shift through adoption and embedding of FBS (Fortive Business Systems) tools and methodologies to deliver operational excellence - particularly problem solving, standard work, daily management, and VOC.
  • 2021 H2: Launch of a new Global Marketing ‘Development’ stream in partnership with Forrester, a key action to address employee feedback from the EE Survey. Focussed on two pillars (a) Capabilities assessment (b) Certification Courses on key topics, eg ABM to drive team alignment around knowledge & frameworks.
  • Annual sales conference award winner (2020): EMEAI Fortive9 Leading with FBS.
  • Co- Marketing Lead for Account Based Marketing, globally, establishment of breakthrough growth initiatives, and toolkits, in partnership with regional sales leaders.

Focused on accelerating the growth of Fujitsu’s regional businesses globally (Japan, Asia, EMEIA, North America, Oceania) through the identification of, and investment in, global offerings, with the goal of scaling GTM capabilities and revenue attainment of regions through globally standardised products, services, solutions, and campaigns.

• Stakeholder engagement: Global offering communities established from across Fujitsu’s international regions, aligned to priority portfolio areas, engaged and committed to the project goals, and achievement of target deliverables.
• New standard work (templates & processes) developed & implemented in support of global operating model & overall governance, driving faster time to market for GTM launches & campaigns, accelerating innovation delivery and achievement of targeted OPEX budget efficiencies (within year 1).
• Selected onto Fujitsu's GOLD (Global Organisational Leadership Development) Program in October 2018, a program aimed at developing Fujitsu's future VPs of countries/business units/functions around the globe.