Subbaiah Karthamada Tatu
Leeds,United Kingdom
Summary
MSc Sport Business Management student at Leeds Beckett University with experience across sports operations, partnerships, marketing, and community engagement in sport development programmes. Seeking to develop hands-on experience in sports technology marketing.
Overview
13
13
years of professional experience
Work history
Operations & Marketing Intern
Reball UK
Leeds, United Kingdom
2025.10 - 2026.03
- Analysed LinkedIn activity across 30+ elite football coaching organisations to identify engagement patterns and partnership opportunities to expand Reball's market reach.
- Built a targeted outreach pipeline of 30+ elite football coaches, academies, and strength coaches, drafting partnership proposals that initiated collaboration discussions.
- Supported digital campaign planning and social media content development promoting position-specific football training programmes.
- Assisted recruitment of elite youth players into Reball training programmes through targeted outreach to coaches and academies.
- Analysed social media engagement metrics to identify content formats driving the highest interaction among youth football players and academies.
Co-Founder & Operations/Marketing Lead
Fitter India Project
Bangalore, India
2023.01 - 2025.04
- Built structured training programmes that used basic performance data to identify skill gaps and help athletes improve faster.
- Launched and promoted youth training camps, spreading awareness about how sport can improve overall well-being.
- Built partnerships with 5+ schools and local institutions to run sport-specific training programmes.
- Used attendance patterns and feedback to improve training/programme quality over time.
- Was main point of contact for stakeholders and venues, adhering to policies, and also helped maximise product delivery
- Developed strong interpersonal skills by being point of contact for parents and aim to provide best experience and increase participation.
Marketing & Operations Manager
Lazarus Sports India Pvt. Ltd.
Bangalore, India
2022.04 - 2023.02
- Built partnerships with schools, football clubs, and community organisations to expand grassroots football programmes and increase brand visibility.
- Planned and delivered football tournaments and development events across schools and clubs, using events as primary channel for brand awareness and customer acquisition.
- Managed end-to-end coordination of school sports programmes, overseeing scheduling, communication and delivery with coaches, administrators and parents.
- Developed partnerships with corporate organisations to support employee engagement sports initiatives and workplace wellness programmes.
- Reviewed and approved social media content to ensure clear and consistent messaging across digital channels targeting players, parents and partner schools.
Manager, Operations (Progressed from Centre Manager to City Operations Manager)
Cultfit Healthcare Pvt Ltd
Bangalore, India
2017.08 - 2022.02
- Led daily operations across 40+ high-footfall fitness centres, overseeing performance, staff scheduling, service delivery, and customer flow in time-critical environments.
- Managed teams of 30+ centre managers and operational staff, ensuring consistent standards and handling escalations.
- Supported business growth through partnerships with COCO/FOCO centres, working as operational and marketing partner to improve performance and customer satisfaction.
- Monitored customer engagement, retention and satisfaction, addressing service issues and making improvements to retain members.
- Used operational and customer data from Metabase and internal systems to identify performance gaps and improve processes across centres.
- Worked closely with product, customer support and finance teams to resolve data issues, improve system accuracy and enhance customer experience.
Relationship Manager
HDFC Bank
Bangalore, India
2016.11 - 2017.07
- Managed administrative processing and documentation for high-value client transactions, ensuring accuracy, data integrity and regulatory compliance.
- Served as primary point of contact for high-net-worth clients, resolving queries efficiently and maintaining long-term client relationships through coordinated internal support.
- Supported portfolio growth by identifying upsell opportunities for HNI clients and recommending relevant banking and investment products based on client needs and risk profiles.
Customer Relations Manager
Plivo Communications Pvt Ltd
Bangalore, India
2014.12 - 2016.06
- Managed customer relationships and key enterprise accounts, supporting both client acquisition and retention, and contributing to improved customer satisfaction and long-term account growth.
- Acted as voice of customer, working closely with product and operations teams to increase product adoption and reduce churn.
- Email marketing campaigns to potential product carriers to improve service delivery.
Support Engineer
HP Enterprise
Bangalore, India
2013.06 - 2014.11
- Provided technical support for enterprise clients, resolving complex hardware and software issues with 100% first-contact resolution rate.
- Diagnosed and resolved network, data, and system challenges, minimising downtime and ensuring business continuity.
Education
Master of Science - Sport Business Management
Leeds Beckett University
Leeds 2025.09 -
Skills
Audience Engagement Analysis
Partnership Outreach Strategy
Data-Driven Decision Making
Customer Retention
Customer Experience & Service Excellence
Programme Management
Football Operations & Performance Analysis
LinkedIn research
Metabase
Microsoft Office
Generative AI
LANGUAGES
English
Native
French
Elementary
Accomplishments
- Best Cluster of Centres (2022) - Won the best-rated cluster of fitness centres for having a customer satisfaction score of 3.8 out of 4 for 3 consecutive months.
- Clean India Drive (2019) - Led a community behaviour-change initiative promoting waste segregation and recycling, mobilising 500+ participants through coordinated communication and on-ground delivery.
- Operations Excellence (2018) - In recognition & appreciation of the contributions made to Cult.fit.
Timeline
Operations & Marketing Intern
Reball UK
2025.10 - 2026.03
Master of Science - Sport Business Management
Leeds Beckett University
2025.09 -
Co-Founder & Operations/Marketing Lead
Fitter India Project
2023.01 - 2025.04
Marketing & Operations Manager
Lazarus Sports India Pvt. Ltd.
2022.04 - 2023.02
Manager, Operations (Progressed from Centre Manager to City Operations Manager)
Cultfit Healthcare Pvt Ltd
2017.08 - 2022.02
Relationship Manager
HDFC Bank
2016.11 - 2017.07
Customer Relations Manager
Plivo Communications Pvt Ltd
2014.12 - 2016.06
Support Engineer
HP Enterprise
2013.06 - 2014.11