I help purpose led founders build clarity, strategy, and commercial confidence so their brand can grow, beautifully and profitably.
With over 20 years’ global experience in sales, brand development and market expansion, I have worked with brands like Liberty, House of Hackney, Knots Rugs, Bell Hutley, Soveral, Newable and HONA to design strategies that elevate their story, increase visibility and open new sales channels across the UK, Europe, and beyond.
Through my consultancy, I offer:
Strategic sales consulting for product-based brands in beauty, interiors, wellness & lifestyle
Bespoke 1:1 coaching sessions for founders ready to sell with purpose
Ongoing support as a Fractional Advisor, embedded into your growth journey without the full-time cost
Clients come to me when they:
✔️ Feel stuck in their sales strategy
✔️ Need structure, pricing support or new stockists
✔️ Are launching into new markets or refining their offer
Fluent in English & Swedish
Brand Portfolio:
good company - Head of Business Development Consultant October 2023 -
Newable Projects - Consultancy 2023- present
Bell Hutley -Interiors (Global Sales Consultant) April, 2020- April 2022
Kitty Joyas-Jewellery ( Global Sales Consultant) July 2021 - July 2022
London Velvet - Accessories (Business Coach) August, 2021 - November, 2021
Marta Larsson - Jewellery (Global Sales Consultant) January 2016 - March, 2020
Apolina Kids- Children's Wear (On going Business Coach)
Layered- Rugs (Sales Consultant B2B Sales) November 2018- March 2020
Cardsome -Lifestyle (Global Sales Consultant)April 2019- December 2019
Coral & Hive- Rugs (Business Coach) July 2018 -March 2020
Justin Van Breda-Interiors (Global Sales Consultant)August 2018- July 2019
Susi Bellamy- Interiors (Global Sales Consultant) Jan 2018- Jan 2019
Spinocchia & Freund - Interiors (Consulting Contract) June 2018 - February 2019
Dhela - Daniella Helayel - Fashion/Interios (Consulting Contract) January 2018- June 2019
House of Hackney- Interiors (Global Sales Contract) Jan 2016 - Nov 2017
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