Stuart Smith
Glenrothes,Fife
Summary
Experience in content creation & proficient in graphic design, social media and photo/video editing. Highly motivated individual with proven track record developing engaging content for specific audiences aligned with brand values. Works well independently as well as collaboratively & adept at managing multiple projects while producing successful outcomes.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work history
Digital Content Creator
Direct Soccer
Dundee
06.2025 - Current
- Lead Social Media Content Creation – Plan, produce, and schedule engaging content across our social media platforms, ensuring strong relationships are built with our clubs, customers and the football community.
- Develop & Execute Content Strategies – Collaborating alongside our Marketing Manager, align content with our brand messaging, marketing campaigns, and key product launches to drive engagement and brand awareness.
- Manage Website & Product Listings – Ensure products are optimally set up and presented.
- Support Digital Marketing – Assist with email campaigns, paid advertising, and SEO to drive more visitors to the website.
- Support Product Launches & Promotions – Collaborate with internal teams to plan and execute successful product launches and promotions.
Media officer
Tranent Football Club
06.2024 - Current
- Matchday and training photography duties.
- Running of all club social media channels.
- Create and ideate all graphic assets for the club, ranging from matchday assets to sponsorship assets.
- Ideate video and graphic assets with aim of promoting key landmarks and dates for the club.
- Operate VEO system and oversee YouTube channel.
Marketing Executive
Highland Broadband
02.2024 - Current
- Developed strategy for organic social media marketing with cohesive messaging across multiple platforms.
- Brainstormed interesting ideas for social media posts & assets
- Utilised Adobe Creative Suite to create assets for social media and marketing campaigns.
- Community management of all organic channels.
- Taken responsibility of Tik Tok/Instagram channels with focus on video content.
- Coordinated social media schedules to capitalise on audience trends.
- Work with local suppliers to obtain quotes and prints for campaigns.
- Create and present monthly KPI reports on organic social media - including reports on Community Management.
Head of Media (Voluntary)
Darvel Football Club
06.2023 - Current
- Created a wide range of graphical content to be posted on social channels via Adobe Creative Suite
- Produced short-form video content via Adobe Premiere Pro/Premiere Rush/CapCut & Tik Tok editor.
- Have utilised graphic/video content to increase engagement/following across social channels.
Marketing Assistant
Peoples Ford
Edinburgh
04.2023 - 01.2024
- Created innovative social media posts and schedules to drive engagement across all channels (Facebook, X, LinkedIn, Tik Tok, Instagram)
- Overseen paid campaigns, in particular Facebook/Instagram ads, in order to boost engagement & interaction of specific social campaigns while considering target audiences and objectives.
- Community Management of all social media channels, responding to both positive & negative comments ensuring a 100% response is maintained.
- Developed/designed EDM campaigns via Brevo in line with marketing campaign strategy and monthly plan.
- Utilised data from Brevo & META to track performance of both social & EDM campaigns.
- Analysed competitors to identify opportunities for differentiation and work with external designers to bring ideas to life.
Freelance Graphic Designer
Self-employed
01.2023 - 04.2023
- Launched own Logo/Branding design company that specialises in helping business & brands enhance their visual identity.
- Use Adobe Creative Suite to design logos, branding guidelines & client presentations for customers.
- Proactively use social media platforms such as Instagram, Facebook & Twitter to promote business.
Education
Master of Arts - Social Policy & Politics
University of Edinburgh
Edinburgh 09.2017 - 06.2021
Skills
Skills gained through employment/personal development:
- Experience using Adobe Creative Suite
- Social Media Marketing
- Social Media Analytics (Meta Business Suite)
- Experience using Canva software
- Concept creation
- Social media graphics
- Photo editing
- Video editing
Timeline
Digital Content Creator
Direct Soccer
06.2025 - Current
Media officer
Tranent Football Club
06.2024 - Current
Marketing Executive
Highland Broadband
02.2024 - Current
Head of Media (Voluntary)
Darvel Football Club
06.2023 - Current
Marketing Assistant
Peoples Ford
04.2023 - 01.2024
Freelance Graphic Designer
Self-employed
01.2023 - 04.2023
Master of Arts - Social Policy & Politics
University of Edinburgh
09.2017 - 06.2021