Summary
Overview
Work history
Education
Skills
Accomplishments
A BIT ABOUT ME OUTSIDE WORK
Timeline
Generic
Stuart Hill

Stuart Hill

Woldingham,UK

Summary

Over 25 years in retail and eCommerce logistics, working with some of the UK's biggest brands including DHL, John Lewis, ASOS, FARFETCH, and Matches Fashion. I founded and sold wnDirect, scaling it to £120m turnover and becoming a global leader in cross-border eCommerce delivery. At Matches Fashion, I led the turnaround as COO, taking the business from loss to profit in 2023 with over £30m in savings. Today I'm CEO of DHL eCommerce UK, where I've delivered a full business turnaround that paved the way for a £3bn merger with Evri. Along the way, I've been proud to see my teams and businesses recognised — from ‘New Business of the Year' in 2013 to ‘Business Enabler of the Year' in 2016 at the National Business Awards.

I'm a hands-on leader who knows how to build businesses, inspire teams, and deliver results. My focus has always been on growth, transformation, and making the tough decisions that create long-term value. I bring deep experience in P&L ownership, M&A, and post-merger integration, alongside a proven record of commercial strategy and network optimisation. I've built and backed start-ups, pioneered digital and data-driven logistics, and led multi-billion corporate operations with equal energy. Above all, I believe in leading with integrity, trust, and tenacity — blending entrepreneurial drive with corporate discipline.

Overview

29
29
years of professional experience
4
4
years of post-secondary education

Work history

CEO

DHL eCommerce UK
03.2024 - 09.2025
  • Strategic Leadership: Develop and implement the overall strategy for DHL eCommerce UK, ensuring alignment with the global vision and objectives while driving long-term growth and market competitiveness.
  • Operational Excellence: Oversee all operational functions, including logistics, customer service, and digital transformation initiatives, to deliver consistent, high-quality services and improve efficiency across the network.
  • Financial Stewardship: Drive revenue growth and profitability by managing budgets, optimizing cost structures, and identifying new business opportunities within the e-commerce logistics sector.
  • Team and Culture Development: Lead, inspire, and empower a diverse team to foster a culture of innovation, collaboration, and accountability, while attracting and retaining top talent.
  • Customer and Stakeholder Engagement: Build and maintain strong relationships with key customers, partners, and stakeholders, ensuring customer satisfaction and reinforcing DHL's reputation as a trusted e-commerce logistics provider.
  • Took the business through a sale process in the UK's biggest ever logistics merger.
  • Implemented new strategy around eCommerce growth and migration away from bulker items taking the business from 12% decline to 16% sales growth in 18 months.
  • Implemented a new driver payment model to 3k drivers that was the cornerstone of the new strategy.
  • Led a complete review/overhaul of the operating model to drive efficiency savings – including a full cost-to-serve model.
  • Created a management efficiency programme that took out over £30m of indirect costs per annum.
  • Oversaw the introduction of £65m of new business (largest ever) off the new strategy.
  • Oversaw the opening of a new £280 automated hub.

COO

Matches Fashion
09.2022 - 02.2024
  • Employed by Apax as part of an exec team to running the company and for a company sale.
  • Set the Global Operational strategy and input to the overall strategy.
  • Responsible for the largest area of the P&L.
  • Lead service improvements and efficiency, challenge and drive transformation across all Regions and teams working Order Fulfilment, Delivery, Returns and Operations Solutions.
  • Sold the company to Frasers Group in December 2023.
  • Oversaw the transformation of the business from loss making to breakeven in 9 months.
  • Review and implemented systems change to enhance the operational capability of the business.
  • Lead a new US duty solution (first of its kind) for eCommerce. Saved Matches c $30m in 2023.
  • Created a UK to EU duty drawback solution (first of its kind) to manage post Brexit challenges.
  • Led a complete review and overhaul of the operating model to drive efficiency savings.

Chairman and Co-founder

Lorry Route
06.2018 - 10.2023
  • Reviews all financials of the company.
  • Investor relations.
  • Creates plans and programs to improve company.
  • Guidance to management team on strategy.
  • Sold Lorry Route to a private buyer in October 2023.

SVP, Logistics

FARFETCH
08.2018 - 08.2022
  • Company Overview: FARFETCH is a global technology platform for luxury fashion.
  • Part of the Global Senior Leadership Team running the company Logistics and Supply Chain Operations (report to COO).
  • Set the Global Supply Chain Operations Strategy and define the logistics strategy.
  • Responsible to manage the day-to-day delivery and fulfilment operations.
  • Lead service improvements and efficiency, challenge and drive transformation across all Regions and teams working Order Fulfilment, Delivery, Returns and Operations Solutions.
  • A member of FarFetch Global Supply Chain Operations board and management executive group.
  • FARFETCH is a global technology platform for luxury fashion.
  • Accountable for a budget of over $500m.
  • Saved the company $50m in bottom line savings within first three years.
  • Defined and executed global Logistics strategy with buy-in at board level.
  • Set and successfully launched the FxFF strategy to market, a total overhaul of the logistics network.
  • Completed a 3-year system change plan that was signed off by the board in October 2019.
  • Oversaw the successful merge of the Browns, NGG and Stadium Goods operations and teams into a single business unit.

CEO

Pie.io
03.2017 - 06.2018
  • CEO responsibility for the entire company.
  • Accountable for P&L to main shareholder (DPD).
  • Managed a team of up to 28 FTE and an offshore dev team of 50 (spread across two locations).
  • Turn company that was a ‘problem' loss making entity into one with a more sustainable P&L.
  • Cost saving initiatives totalling over £1.5m per year.
  • Streamlined business to a sustainable level with development focus on a core set of USPs.
  • Managed the closure of one business unit and a high-profile (but non-profitable) project.
  • Grew business revenues to 200 customers and to point that business is sustainable and investable.
  • Took company through a management buy-out process (now LorryRoute.com).

CEO and co-founder

wnDirect
01.2012 - 06.2018
  • Company Overview: wnDirect handles international logistics for ecommerce companies of all sizes, allowing British companies to scale their operations with ease and create borderless retail offerings.
  • WnDirect handles international logistics for ecommerce companies of all sizes, allowing British companies to scale their operations with ease and create borderless retail offerings.
  • Sold business to DPD in Jan 2017.
  • Become the UK government's ‘Business Enabler of Year' at the 2016 National Business Awards.
  • Created and managed business growth to over £100m revenue. Staff count at over 100. Business valued at £30m.
  • WnDirect now a globally recognised brand and specialist in facilitating cross border delivery, returns and IT solutions.
  • Opened business units globally including UK, US, China, France, Germany, India and Australia.
  • Become the UK government's ‘New Business of the Year' in 2013.
  • Managed two investment rounds in 2012 and 2014 with different businesses.

Head of International Operations

ASOS.COM
08.2009 - 01.2012
  • Responsible for International Fulfilment and Customer Care, working with newly formed International team, reporting into main Board through International Director.
  • Accountability for International fulfilment and customer facing contacts.
  • Drive Wholesale opportunities in key territories.
  • Oversee customs and duty in each International country.
  • Increased International delivery from 20 countries to over 165.
  • Key role in growing business to £58m sales turnover (international sales).
  • Introduced new improved delivery offer to all International destinations (whilst maintaining cost neutral shipping P&L).
  • Moved business to a Duty Paid delivery in key territories (including the US).
  • Introduced a returns solution for the EU, US, including US addresses, returns centre, in country processing, duty management and customs clearance back to UK.
  • Prepared and set up a fulfilment contract with a major US fulfilment partner.

Head of Customer Logistics & Fulfilment

ASOS.COM
01.2007 - 08.2009
  • Responsible for Logistics covering Inbound, Fulfilment, Carrier relationships and Returns processes. Reported into main board through the company Finance Director.
  • Formed part of Executive Board and represented the Logistics and Fulfilment functions on all business initiatives/projects.
  • Accountability for operational scope of 14m singles, 5.6m parcels and £32m budget covering warehousing and parcel delivery.
  • Ensured that the fulfilment strategies remain aligned to the businesses financial and business planning timescales.
  • Proposed and initiated FREE returns to all UK customers.
  • Introduction of Saturday, weekend cut-off for Monday delivery, Nominated Day and Same Day delivery options.
  • Set-up new 160k sq ft Fulfilment Centre.
  • Led negotiations in renewal of 3rd Party Fulfilment Contract with £800k savings per year.
  • Introduction of new Carrier Management Software including tracking systems and proactive email/text messages to customer.
  • Introduction of four new Carriers and renegotiation of contracts with £1.2m savings per year.
  • Extension of Next Day delivery cut-off to 6pm and a reduction in Standard Delivery lead-time to ‘within 3 days' (95% delivery by day two).
  • Key Business Sponsor on replacement WMS system in 2009.
  • Produced business plan for main board on Fulfilment investment plan for 2009 and the 3-5-year strategy.

Various Positions

JOHN LEWIS (FLAGSHIP STORE)
09.1996 - 01.2007
  • Recruited as an A' Level Trainee and worked through the training scheme in various departments and areas of the business.
  • Promoted to Section manager in 1998 and managed three large areas of the flagship store before a second promotion to Deputy Department Manger of the Bed Linens department with a team of 90+ employees.
  • Design and implementation of warehouse layouts and optimisation of procedures.
  • Management of Tender process and selection of automation provider for new Semi-Automated National Distribution Centre.
  • To manage the day-to-day operations and communications of a number of key business supply channels.
  • Plan, lead and motivate all parties involved in operational projects, delivering on-time and on-budget.
  • Day to day Management of 3rd Party Carriage providers (KPIs and SLAs) for online and Department Store fulfilment routes.

Education

Secondary -

Ravens Wood School
London
01.1992 - 01.1996

Skills

  • Entrepreneurship & Growth: founder background with ASOS spin-outs and wnDirect; experienced in fundraising, equity structuring, and scaling start-ups
  • Authentic Leadership: known for integrity, trust, and tenacity, blending entrepreneurial drive with corporate discipline
  • Business Transformation & Turnaround: proven record of taking underperforming businesses back to profit through cost discipline, revenue growth, and operational excellence
  • P&L Ownership & Board Leadership: experience running multi-billion P&Ls, engaging with investors, and driving strong corporate governance
  • M&A and Post-Merger Integration: hands-on in CMA regulatory processes, TUPE, synergy delivery, and steering large-scale transformations
  • Digital & Data Innovation: driving logistics tech adoption with advanced analytics (SQL, dashboards) and new platforms (Trackii, CustomsIX, Asset Guard)
  • People & Culture Leadership: building high-performance teams, creating retention and reward schemes, and leading culture change
  • Global Expansion & Cross-Border Trade: deep expertise in eCommerce delivery, customs, and scaling international supply chains

Accomplishments

New Business of the Year Winner 2013: https://news.sky.com/story/national-business-awards-the-winners-10428266


Business Enabler of the Year Winner 2016: https://prod65.nationalbusinessawards.co.uk/en/hall-of-fame/2016.html

A BIT ABOUT ME OUTSIDE WORK

  • Keen sports fan (if you can call Millwall a sports team!)
  • Recreational sports including football and skiing
  • Peloton bike
  • Live music
  • Socialising with friends
  • Traveling to new places of interest
  • Investment properties
  • Interests in several start-up businesses

Timeline

CEO

DHL eCommerce UK
03.2024 - 09.2025

COO

Matches Fashion
09.2022 - 02.2024

SVP, Logistics

FARFETCH
08.2018 - 08.2022

Chairman and Co-founder

Lorry Route
06.2018 - 10.2023

CEO

Pie.io
03.2017 - 06.2018

CEO and co-founder

wnDirect
01.2012 - 06.2018

Head of International Operations

ASOS.COM
08.2009 - 01.2012

Head of Customer Logistics & Fulfilment

ASOS.COM
01.2007 - 08.2009

Various Positions

JOHN LEWIS (FLAGSHIP STORE)
09.1996 - 01.2007

Secondary -

Ravens Wood School
01.1992 - 01.1996

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Stuart Hill