Steven Wetherell
Market Harborough,Leicestershire
Summary
- Over ten years experience in managing, creating, and delivering content initiatives at a FTSE 100 company.
- Over ten years experience as the video editor, audio producer and social media manager of Authors & Dragons LLC
- A combination of great creative instincts, robust people skills, and technical online content experience.
- A strong team member who is also able to manage individual projects.
- Proven experience in merchandising and SEO driven content creation to enhance customer engagement and drive commercial success across a large, technical product range.
- Strong understanding of taxonomies and on-site search best practices
- Adapts to change, both cheer leading and spearheading process evolution
- Adept at managing client expectations and translating data into a useful and accessible narrative.
- A strong proponent of a Customer First mentality who takes pride in delivering first class service.
- Combines customer evidence with in-depth product knowledge and market awareness to lead decision making.
- Video editing and content production skills adapted to social media naturalised engagement and targeted advertisements
- Ongoing creative background in podcasting and publishing assures adeptness with popular multimedia tools and hardware.
- Experienced AI prompting for research, content enhancement, and data formatting / checking.
- Creative writing and editorial experience with Maxim, CBS Local, and Authors and Dragons, writing and producing engaging digital content to a brief.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
Work history
Content Producer
Authors & Dragons LLC
Market Harborough, Leicestershire
03.2015 - Current
- Audio Production for weekly podcast including recording, mixing and sound design as well as cast technical assistance
- Video Editing for weekly podcast including titles and additional FX
- Promotional social media management across all major platforms for naturalised content engagement and targeted advertising
- Digital design for marketing and merchandise, including print materials for annual live events
Digital Project Lead
Cromwell
Wigston, Leicestershire
05.2025 - 11.2025
- Established product badge promotion initiative driving over £20,000 worth of increased digital sales performance over three months and affecting 6000 individual products
- Building promotional and informational product pages with JSON
Digital Merchandising Lead
RS Components
Weldon, Northamptonshire
02.2020 - 03.2025
- Managed over ten clients, six of which were strategic, as part of a supplier sponsored content service.
- Delivered monthly data-led updates to external client representatives and continuous communication.
- Created bespoke data analysis to better understand and deliver client opportunities.
- Managed and evolved relationships with internal and external departments to improve content deliverables.
- Utilised and adapted internal systems and processes to effectively deliver content improvements.
- Used internal digital merchandising tools to create bespoke promotional CMS and DMS solutions for paying clients.
- Communicated and managed shared goals, expectations and KPIs with stakeholders.
- Led a content update initiative with a key client that resulted in a £120,000 content rebate.
- Managed simultaneous long term client relationships worth over £100,000
Digital Marketing Executive
RS Components
Weldon, Northamptonshire
08.2018 - 08.2019
- Assigned to marketing to bring content copy experience to the PPC process.
- Used SEO copy optimisation to improve call-to-action and product description text for thousands of PPC adverts resulting in a 2.5% drop in CPS over a six month period.
- Used product and taxonomy experience to ensure ad linking was relevant and optimised.
- Acted as liaison between content and digital marketing, building bridges and fostering cross-understanding of ways of working.
Content Executive
RS Components
Weldon, Northamptonshire
03.2014 - 08.2018
- Used customer data and SEO best practice to create bespoke technical content across a wide range of product technologies.
- Was assigned to targeted content projects, using customer data to prioritise and target technology opportunities to uplift traffic, engagement, and conversion.
- Supported category led teams to address client and internal concerns.
- Utilised taxonomy and technical knowledge to correct and optimise product positioning within our systems, increasing findability and positive customer experience.
- Maintained external client relationships to source and generate content where needed.
- Remained close to user concerns to tailor approach to content priorities.
- Was part of Green Belt to optimise Amendments process.
- Led content initiative to experiment with reworking connectors taxonomy, resulting in a 3% uplift in traffic.
- Worked on amendments process, developing good relationships with vendors and users to better understand product content pain points.
- Worked on image specialist team, utilising Photoshop knowledge to source, amend and repair images, increasing understanding of product requirements across technologies.
- Utilised back office systems and worked closely with the Content Data team to maximise the rate at which we could positively affect content.
- Consulted customer data to prioritise content amendments.
Education
Bachelor of Arts - Media Production & Technology
Lincoln University
Lincoln 09.2000 - 08.2003
A-Levels - Media, English Lit, Business Studies
Brooke Weston CTC
Northamptonshire 09.1999 - 08.2000
GCSEs - Media, English Lit, Graphic Design etc.
Brooke Weston CTC
Northampton, Northamptonshire 09.1996 - 08.1998
Skills
- Customer data analysis, data fusion, and data presentation, utilising Adobe data, Google ads, Brightedge, Power BI, Excel and Powerpoint
- Video and content production using Adobe Premier Pro, After Effects, and Mozart
- Audio production and engineering using Logic, GarageBand, and online platforms such as Riverside
- Social media traffic generation using naturalised content and targeted advertising across all major platforms
- Website construction using JSON programming and Wix
- Building strong relationships with internal stakeholders and dependencies with fffective client management and communication
- Technical content copy creation with strong copy editing combined with product and market research skills
- Responsible AI prompting with Chapt GPT and Microsoft Co-Pilot for research and visuals editing
- Adept with back office content management systems such as STEP, Contentful, Cloudinary and Groupby
- Digital marketing and PPC experience means strong familiarity with Digital Merchandising promotional levers
- Managing and delivery projects with an agile mindset and evolving processes with a lean mindset
- Public presentation and podcasting
- Photoshop and design experience
Websites
Affiliations
- Creative Writing
- Published Author
- Comedy Performance
- Short Film Creation
- Podcast Performer
Timeline
Digital Project Lead
Cromwell
05.2025 - 11.2025
Digital Merchandising Lead
RS Components
02.2020 - 03.2025
Digital Marketing Executive
RS Components
08.2018 - 08.2019
Content Producer
Authors & Dragons LLC
03.2015 - Current
Content Executive
RS Components
03.2014 - 08.2018
Bachelor of Arts - Media Production & Technology
Lincoln University
09.2000 - 08.2003
A-Levels - Media, English Lit, Business Studies
Brooke Weston CTC
09.1999 - 08.2000
GCSEs - Media, English Lit, Graphic Design etc.
Brooke Weston CTC
09.1996 - 08.1998