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Steven Marritt

Steven Marritt

London,London

Work Preference

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid

Important To Me

Company Culture

Summary

CEO and commercial leader with 20+ years scaling investor-backed technology businesses across SaaS, Financial-Tech, Property-Tech, AI, and marketplace models. A track record of taking companies from stalled or fragmented growth to structured, repeatable revenue engines with clear paths to scale and capital events. Typically appointed by boards and investors into high-stakes environments to reset growth, redesign go-to-market, and improve revenue quality, unit economics, and forecast predictability. Experience spans VC-backed, PE-backed, bootstrapped, and public company environments, including Trustpilot’s $1.49bn IPO and multiple PE-backed transformations. Operating across £2m to £140m+ ARR businesses, with full accountability for revenue performance, commercial strategy, and organizational scale. Repeatedly brought in to stabilize performance, accelerate growth, and prepare businesses for funding, M&A, and institutional scale.

Overview

19
19
years of professional experience

Work History

Executive Commercial Operator

CRO-IQ
05.2020 - Current

Interim CEO, CRO, and CCO mandates across SaaS, AI, Financial-Tech, Property-Tech, and marketplace businesses from £0.5m to £140m+ ARR. Board-appointed across 5+ VC and PE-backed businesses to lead commercial transformation, revenue redesign, and capital readiness, with direct accountability for growth, unit economics, and investor outcomes.

  • Designed and implemented end-to-end go-to-market architectures across Sales, Marketing, Revenue Ops, and Customer Success, increasing pipeline conversion by 28% – 47% and improving forecast accuracy from +/- 36% to +/- 8%.
  • Established strategic vision and direction for company growth and innovation.
  • Developed and implemented operational processes to enhance service delivery efficiency.
  • Spearheaded various growth acceleration and repositioning initiatives, achieving revenue expansion from £77m to £108m ARR
  • Built and scaled commercial teams and operating structures capable of supporting international growth and multi-region expansion.
  • Supported £188m+ in funding rounds, M&A, and PE buyouts, and contributed to a £1.4bn IPO environment.

Chief Executive Officer | Interim CRO-IQ

Tector Technologies
08.2025 - 04.2026

Property-Tech | IoT | AI | Board-mandated transformation | Appointed by the board to reset the business from a hardware-led model to a SaaS-driven building intelligence platform, establishing a scalable revenue model and investment-ready proposition.

  • Redesigned pricing, packaging, and go-to-market, increasing ACV from £7,850 to £13,460 and improving revenue predictability and commercial efficiency.
  • Shifted revenue mix toward recurring SaaS, increasing ARR contribution from 17% to 61%, and improving gross margin from 56% to 71%.
  • Expanded platform proposition across building health, including leak risk, mould prevention, CO2, and environmental monitoring, increasing retention from 91% to 103%.
  • Owning full executive accountability for strategy, commercial performance, and capital positioning, preparing the business for Series A funding or a strategic outcome.

Interim CRO | CRO-IQ

Inflow
01.2023 - 08.2024

SaaS | Financial-Tech | AI | Led a full commercial turnaround of a global B2B SaaS platform, restoring growth, launching US expansion, and reopening EU sales and partnership channels. Built an agile-to-market approach around a CPA-aligned improvement to adoption and commercial performance.

  • Redesigned go-to-market around CPA-aligned segmentation, increasing win rates from 38% to 61% and accelerating enterprise adoption through strategic partnership networks.
  • Built a scalable enterprise sales engine and operating cadence, improving forecast accuracy from 35% to 8%.
  • Grew revenue from ~£6m to ~£22m, improved CAC to LTV from 1:2 to 1:4, and increased NRR from 98.4% to 108.4%.

Chief Revenue Officer | Interim CRO-IQ

Nivoda
02.2022 - 01.2023

AI Marketplace | PE-backed | Built and scaled the global commercial function, establishing a repeatable revenue model across demand and supply. Opened new markets across India, the EU, and the US, integrating supply and demand within a global marketplace model.

  • Increased pipeline by 119% and improved conversion rates by 17% through structured segmentation and pricing architecture.
  • Scaled international supply operations, increasing inventory by 165% and improving delivery speed by 42%.
  • Led commercial input across 200+ investor meetings, contributing to a $14m Series A raise and strengthening post-fundraise execution.

Chief Commercial Officer | Interim CRO-IQ

Trustpilot PLC
03.2020 - 01.2022

SaaS | Martech | Pre-IPO | Public company LSE (TRST). Led global go-to-market transformation and US expansion ahead of IPO, with direct board and investor accountability.

  • Increased ARR by $31m across international markets through pricing, segmentation, and GTM redesign.
  • Improved CAC to LTV by 60% from 1:26 to 1:41, strengthening revenue quality and capital efficiency.
  • Implemented investor-grade forecasting, reporting, and commercial governance, contributing to a $1.49bn IPO.

VP Sales → Managing Director

Groupon
09.2018 - 03.2020

Global Marketplace | Public company (NASDAQ GRPN) | Appointed to lead the turnaround of the UK and Ireland, subsequently expanded to EMEA following performance recovery.

  • Moved the UK from the 13th to the 1st region, increasing MAU by 33.4% and restoring sales productivity.
  • Restructured operating model, reducing cost base by 37% and improving contribution margin by 26%.
  • Expanded higher-margin revenue streams across enterprise and live events, increasing mix quality by 39%.

Chief Commercial Officer

Divido
08.2016 - 09.2018

Financial-Tech | SaaS | PE-backed | Built the commercial function post-seed, establishing a repeatable go-to-market model and scaling revenue from £230k to £2.8m.

  • Designed and executed a channel-led growth strategy, increasing partner revenue contribution to 22.7%.
  • Improved sales efficiency, reducing CAC by 55% and increasing average deal size by 31%.
  • Supported commercial positioning for a £14m Series A and £22m Series B raise.

Chief Executive Officer

LivingSocial
01.2011 - 08.2016

Global Marketplace | VC-backed | Full P&L accountability for a £130m revenue business and 400+ FTE. Promoted from VP Sales & Operations to Chief Operating Officer, and later to CEO.

  • Scaled revenue from ~£70m to ~£127m while improving EBITDA through a 38% reduction in operating costs
  • Reset cost base and operating model, reducing burn by 67% and materially improving unit economics
  • Positioned the business for successful PE-backed M&A through sustained performance improvement and leadership alignment.

Regional Sales Manager

Thomson Local
09.2007 - 01.2012
  • Led transition from print to digital, increasing digital revenue mix from 28% to 71% of regional portfolio.
  • Developed and executed regional sales strategies to enhance market penetration and revenue growth.
  • Led cross-functional teams to implement effective marketing campaigns tailored to regional demographics.

Education

NLP Diploma - Neuro-Linguistic Programming

TLD
Farnborough, United Kingdom
09.2008

CMI - Business Management

Cranfield University
Cranfield, United Kingdom
03.2008

CMI - Operational Excellence

Cranfield University
Cranfield, United Kingdom
03.2008

EPC, B.Eng, - Structural & Mechanical Engineering (2:1)

MSU
Dover, United Kingdom
07.1988

Skills

  • Revenue architecture
  • Go-To-Market design
  • International expansion & Market entry
  • Commercial transformation & turnaround
  • Enterprise sales and commercial execution
  • Scaling revenue and enterprise value
  • Revenue operations
  • Performance governance
  • Investor readiness and capital strategy
  • Organizational design
  • Leadership team building
  • Crisis management
  • Pricing, segmentation, and unit economics
  • Board engagement & Stakeholder alignment

Interests

Golf

Motorsports

Football

Languages

English
Bilingual or Proficient (C2)
German
Elementary (A2)

Software

Hubspot

Salesforce

Gong

Microsoft 365

ClaudeAI

Zoominfo

Artimis

Articad

ChatGPT

Mirro

Docusign

Notion

Canva

Adobe

Quote

Every problem is a gift—without problems we would not grow.
Tony Robbins

Affiliations

  • Cardlinx
  • VNXD - Non Exec

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments

  • Business Development: - Spearheaded acquisition of two competitor companies.
  • Established and managed partner relationships on a daily basis. Developed new marketing strategy which increased customer base by 23%.
  • Led the commercial goals needed to successfully IPO a Unicorn at $1.42bn.

Timeline

Chief Executive Officer | Interim CRO-IQ

Tector Technologies
08.2025 - 04.2026

Interim CRO | CRO-IQ

Inflow
01.2023 - 08.2024

Chief Revenue Officer | Interim CRO-IQ

Nivoda
02.2022 - 01.2023

Executive Commercial Operator

CRO-IQ
05.2020 - Current

Chief Commercial Officer | Interim CRO-IQ

Trustpilot PLC
03.2020 - 01.2022

VP Sales → Managing Director

Groupon
09.2018 - 03.2020

Chief Commercial Officer

Divido
08.2016 - 09.2018

Chief Executive Officer

LivingSocial
01.2011 - 08.2016

Regional Sales Manager

Thomson Local
09.2007 - 01.2012

NLP Diploma - Neuro-Linguistic Programming

TLD

CMI - Business Management

Cranfield University

CMI - Operational Excellence

Cranfield University

EPC, B.Eng, - Structural & Mechanical Engineering (2:1)

MSU
Steven Marritt