Summary
Overview
Quote
Roles And Responsibilities
Professional Highlights
Work History
Skills
Education
Interests
Charityactivities
Timeline
Generic
Steve Tomkins

Steve Tomkins

Vice President Europe - Medical Devices & Diagnostics
Cambridgeshire

Summary

Customer focused, results-driven, problem-solving senior leader with broad international experience in medical diagnostics, devices and pharma markets. A team-oriented, strong networker with a proven track record in delivering sustained revenue and profit growth. Accomplished at hiring, developing and leading high performing, culturally diverse direct and indirect organizations for global companies. Focused on increasing market share, business growth, maximising profitability, driving organizational change and creating profitable channel partnerships and commercial alliances. Recognised skills in strategic planning and execution, communication, leadership and innovation.

Overview

29
29
years of professional experience

Quote

‘If you look after your staff, they’ll look after your customers. It’s that simple.’
Richard Branson

Roles And Responsibilities

  • Extensive 27 years’ experience in medical devices, diagnostics and pharma sectors – focused on In vitro diagnostics, Oncology, Radiotherapy and Radiology.
  • Responsible for international markets covering Europe and extended territories e.g. Israel. Incorporating direct and in-direct commercial models.
  • Full Profit & Loss responsibility for business sizes up to €300M. Actively managed to adapt quickly to evolving business requirements.
  • Multi-disciplinary leadership experience in sales, service, finance, human resources and marketing. Managing and leading large culturally diverse teams.
  • Overseeing diverse sales projects ranging from high value capital sales to highly commoditised consumable sales, including competitive tender bid creation.
  • Skilled in effectively delivering commercial challenges including turnaround, high sales growth expectations, new market development and people development.
  • Successful in building high performing, highly motivated teams who are held accountable for results and empowered to succeed.

Professional Highlights

Lobbying Activities

Elekta - UK Governmental lobbying with RadioTherapy4Life campaign to raise awareness and uptake of Radiotherapy as a treatment and cure for cancer.

Innovative Partnerships

Elekta - MR Guided Linac partnership with Proton Partners International to secure 5 units in a €30M partnership deal, managed complex solutions at C-Suite level.

Employee Engagement

Diasorin - Scope and roll out of employee engagement survey in Diasorin partnering with the company ‘Brilliant’ ~500 employees across numerous geographies and functions.

Public Procurement

Elekta, Philips & GE - Liaising closely with UK NHS Supply Chain to ensure multi system framework deals were secured for Radiotherapy delivery in the UK. Multiple 10+ unit deals finalised and implemented. Managing public tenders across multiple business sectors.

Go to Market Transformation

Elekta and Diasorin - Organizational design and roll out to change direct market to ‘cluster’ go to market models, started with UK, Ireland and Nordics and increased to incorporate Benelux. A successful change agent.

Sales Excellence

Diasorin & GE - Roll out of CRM systems (Salesforce.com) and business intelligence tools (QlikSense & Tableau) to improve sales process, pipeline management and sales funnel visibility to ultimately increase forecast accuracy.

Work History

Vice President Europe & Israel

Diasorin
Dartford
01.2021 - 06.2024
  • Responsible for Immunoassay & Molecular business including sales and customer support (Service & Applications).
  • Turnover ~€270 million, 330+ headcount (2023 Immunoassay growth +13%
  • Delivering substantial growth in mature markets.
  • Full P&L responsibility incorporating sales, service, marketing and other significant investments. (2023 base cost spend vs 2022 -6%, operating profit +8%).
  • Create regional strategic plan.
  • Drive collaboration and best practice sharing to ensure business success.
  • Strong focus on employee engagement and employee development. Employee Engagement Survey rolled out Q1 2022, repeat global survey 2024.
  • Produce forecasts and budgets and report to corporate as required.
  • Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
  • Established performance goals for teams and outlined processes for achievement.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organisation.
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.

Vice President North Europe Cluster UKI, Nordics & Benelux

Elekta
Sweden
11.2018 - 01.2021
  • Responsible for Elekta Radiotherapy business incorporating high value capital sales and service support for Oncology, Neurology, Brachytherapy & OIS software portfolio.
  • Turnover ~€120 million, 70+ headcount (2020 growth +16%).
  • Full P&L responsibility (2020 base cost spend vs 2019 -4%, operating profit +6% vs prior year).
  • Ensured correct resource planning and people management for growth.
  • Identification of strategic projects and business opportunities - Radiotherapy4life UK Government lobbying campaign to raise awareness and uptake of Radiotherapy as a treatment and cure for cancer.
  • Mentored junior staff members, supporting their professional growth within the organization.
  • Monitored performance metrics regularly to identify areas for improvement and drive continuous progress.
  • Communicated regularly with executive leadership regarding progress updates, challenges, and achievement highlights within the unit.
  • Implemented innovative marketing initiatives for increased brand visibility and customer engagement.
  • Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
  • Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.

Business Unit Manager - UK, Ireland & Nordics

Elekta
Crawley
02.2016 - 11.2018
  • Full P&L and business process responsibility for Elekta Radiotherapy business. Turnover ~€85 million. 50+ headcount (2018 sales growth +6%, expenses control, spend versus 2017 -12%, operating profit +31%).
  • Rolled out new business cluster incorporating UKI and Nordic markets – Designed and deployed new strategy focused on key strategic territories such as Finland to maximise business success.
  • Strengthened communication skills through regular interactions with others.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Evaluated employee performance and conveyed constructive feedback to improve skills.
  • Monitored performance metrics regularly to identify areas for improvement and drive continuous progress.
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.

District General Manager Healthcare - South UK

Philips Healthcare
Guildford
06.2014 - 02.2016
  • Sales and customer support for a diverse portfolio, including Diagnostic Imaging, Image-Guided Therapy, Ultrasound, Patient Care, and Monitoring. Managed a substantial P&L with revenues exceeding €100 million, achieving significant sales growth.
  • People management of a high-performing team of 90+ professionals across the southern UK region, ensuring successful product launches and alignment with other departments (finance, HR, marketing).
  • Formulated regional sales and marketing strategies, adapted to the changing National Health Service (NHS) economically constrained situations.
  • Successfully drove transformational change, including revising the go-to-market strategy and enhancing product offerings.
  • Managed key opinion leader (KOL) and key account relationships, leveraging their expertise to enhance product adoption and market penetration.
  • Created and deployed new business processes and tools, increasing forecast visibility, tracking, and accuracy.
  • Championed corporate social responsibility initiatives throughout the district that aligned with company values while making a positive impact on the community.
  • Consistently exceeded performance targets set forth by upper management, leading the district to surpass expectations each year.

Regional Executive Manager UK & Ireland - Life Care Solutions

General Electric (GE) Healthcare
Hatfield
03.2013 - 06.2014
  • Responsible for UK & Ireland direct and indirect channels for Acute Care, Perinatal, Diagnostic Cardiology and Vital Signs Consumables. Turnover ~$80 million.
  • Full P&L responsibility including sales and marketing promotional budgets.
  • Responsible for a high-performing team of 60+ professionals across the UKI region, ensuring successful product launches and alignment with other departments (finance, human resources and marketing).
  • Developed a comprehensive regional strategic plan, incorporating strong relationships with the recently formed National Health Service Supply Chain (NHSSC) procurement model.
  • Managed key opinion leader (KOL) and key account relationships, leveraging their expertise to enhance product adoption and market penetration.
  • Introduced new business tracking tools in increase forecast accuracy and rolled out Salesforce.com CRM system.
  • Managed budgets and resources effectively, reducing costs without compromising service quality.

Commercial Director UKI - Medical Diagnostics

General Electric (GE) Healthcare
Amersham
04.2011 - 03.2013
  • Responsible for UK & Ireland direct and indirect channels for Contrast Media, Molecular Imaging and Oncura Brachytherapy sales and application support.
  • Full P&L responsibility, turnover ~$47 million, sales growth +7%, operating margin >20%.
  • Managed key opinion leader (KOL) and key account relationships, leveraging their expertise to enhance product adoption and market penetration.
  • Focused on maintaining and growing highly commoditised, low margin products in a highly regulated market and economically constrained customer situations.
  • Provided extensive leadership by effectively communicating strategic goals and plans.
  • Collaborated with product development teams to ensure alignment between customer needs and product offerings.
  • Strengthened brand positioning with the development of targeted advertising campaigns and promotional materials.

Regional General Manager - Northern Europe - Anatomical Pathology

Thermo Fisher Scientific
Runcorn
01.2010 - 04.2011
  • Responsible for Anatomical Pathology business in Northern Europe
  • Thermo Fisher Scientific is a premier US based scientific equipment and services provider with diverse portfolio €10Bn revenue.
  • Improved regional sales performance by developing and implementing strategic business plans.
  • Mentored area managers on best practices for team leadership and motivation, contributing to a positive work environment throughout the region.
  • Promoted a customer-centric approach within the region to ensure consistent delivery of exceptional service experiences.
  • Analyzed market trends to identify growth opportunities, driving expansion efforts within the region.

Country Manager - UK & Ireland

Dako
Ely
11.2007 - 01.2010
  • Full P&L responsibility and general management for Dako UK&I. Turnover £9M
  • UK & Ireland Histopathology commercial activities.
  • Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
  • Established strong relationships with key industry players for business growth and expansion.
  • Increased market share by developing and implementing effective sales strategies.
  • Coached and mentored team members, fostering a culture of continuous learning and development.
  • Managed cross-functional teams to ensure seamless operations and drive business objectives.

Sales Director - UK & Ireland

Dako
Ely
11.2006 - 10.2007
  • Responsible for all aspects of Dako UK & Ireland sales activities.
  • Coach, mentor and develop skills of sales personnel including Key Account Managers, Application Specialists and Product Managers.
  • Monitoring and reporting of performance against designated sales targets.
  • Formulation of budget and bonus plans for sales activities.
  • Responsibility for creation and maintenance of sales tools and incentives to maximize sales performance.
  • Completion of competitive tender capital purchase documentation.
  • Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.

Multiple Sales & Marketing roles

Instrumentation Laboratory
Warrington
07.1998 - 11.2006

2004 – 2006: Business Unit Manager – Microbiology, Molecular Biology & IT
2002 – 2004: Product Manager IT & Microbiology
2000 – 2002: Haemostasis IT Product Manager Product Manager IT & Microbiology
1998 – 2000: Critical Care Product Specialist UK

  • Created new Microbiology, Molecular Biology & IT division for Cepheid distributorship
  • Expanded to automated urinalysis (Iris Diagnostics iQ200 Sprint) and molecular biology - Cepheid
  • Created and developed new IT division within IL – Middleware IT solutions. ILIMS and Modulab - middleware solutions to integrate to Laboratory Information System (LIS)
  • Sales and support for Point of Care critical care medical systems for blood gas monitoring and POC coagulation
  • Boosted sales revenue by developing and implementing targeted marketing campaigns.
  • Implemented a CRM system that streamlined the tracking of leads, deals, and customer interactions for the entire sales team.

BioMérieux - Product Specialist Immunoassay

Multiple clinical & commercial roles
01.1997 - 01.1998
  • Product Specialist Immunoassay at BioMérieux.
  • Responsible for sales and support for VIDAS and MiniVIDAS immunoassay platform – infectious diseases, clinical chemistry and virology.
  • Salesperson of the Year 1998.
  • Boosted customer retention by providing exceptional product support and addressing user concerns.
  • Assisted with demonstrations for VIDAS & MiniVIDAS to showcase functionality.

Biomedical Scientist - Haematology & Transfusion

National Health Service (NHS)
Sandwell General Hospital
01.1995 - 05.1997
  • Biomedical Scientist in Haematology & Transfusion at NHS UK.
  • Participated in out of hours on call service.
  • Trained users and managed the newly implemented air tube sample transport system.

Skills

Build & Lead Teams

Education

Bachelor Science (Hons) - Biomedical Sciences

University of Wolverhampton
Wolverhampton, UK

Interests

Play golf regularly and member of local golf club

Personal license holder with an ambition to one day own a bar!

Keen cyclist and runner with regular participation in national events

Charityactivities

Various fund-raising activities to support Alzheimer's Society & Prostate Cancer UK.

Timeline

Vice President Europe & Israel

Diasorin
01.2021 - 06.2024

Vice President North Europe Cluster UKI, Nordics & Benelux

Elekta
11.2018 - 01.2021

Business Unit Manager - UK, Ireland & Nordics

Elekta
02.2016 - 11.2018

District General Manager Healthcare - South UK

Philips Healthcare
06.2014 - 02.2016

Regional Executive Manager UK & Ireland - Life Care Solutions

General Electric (GE) Healthcare
03.2013 - 06.2014

Commercial Director UKI - Medical Diagnostics

General Electric (GE) Healthcare
04.2011 - 03.2013

Regional General Manager - Northern Europe - Anatomical Pathology

Thermo Fisher Scientific
01.2010 - 04.2011

Country Manager - UK & Ireland

Dako
11.2007 - 01.2010

Sales Director - UK & Ireland

Dako
11.2006 - 10.2007

Multiple Sales & Marketing roles

Instrumentation Laboratory
07.1998 - 11.2006

BioMérieux - Product Specialist Immunoassay

Multiple clinical & commercial roles
01.1997 - 01.1998

Biomedical Scientist - Haematology & Transfusion

National Health Service (NHS)
01.1995 - 05.1997

Bachelor Science (Hons) - Biomedical Sciences

University of Wolverhampton
Steve TomkinsVice President Europe - Medical Devices & Diagnostics