Summary
Overview
Work history
Education
Skills
Awards
Affiliations
NATIONIONALITY
Timeline
Generic
Steve Joyner

Steve Joyner

Farnham

Summary

Over 35 years of experience in SaaS, technology, and communications sectors, delivering consistent results across diverse market conditions. Expertise in motivating and mentoring teams within multinational corporations, enhancing collaboration and loyalty across cultures. Proven track record of driving improvements through innovative strategies while leveraging strong business acumen and disciplined sales methodologies. Accomplished Vice President with a focus on operational success, liaising with C-level executives to achieve corporate objectives and drive year-over-year growth.

Overview

42
42
years of professional experience
1984
1984
years of post-secondary education

Work history

Vice President UK, Ireland and Israel

Avaya
01.2020 - 09.2025
  • Achieved 23 out of 24 quarters in six fiscal years, surpassing UKE&I sales targets.
  • Developed high-performing sales team, driving substantial growth through effective management.
  • Optimised pipeline and funnel management to ensure precise sales forecasts.
  • Collaborated with various business units to enhance strategic alignment across operations.
  • Developed and implemented comprehensive business plans to drive market growth and expansion.
  • Collaborated with cross-functional teams to align organisational objectives and streamline processes.
  • Mentored senior management teams to cultivate leadership skills and achieve corporate goals.
  • Championed organisational change initiatives to improve company culture and employee engagement.

European Channel Senior Director

Avaya
01.2018 - 01.2020
  • Directed all facets of Avaya's indirect sales via channel partners.
  • Developed high-performing team of channel leaders and Partner Account Managers.
  • Achieved optimal channel volume across multiple countries.
  • Ensured partner compliance with training, accreditation, and certification requirements.
  • Collaborated with channel programme teams to align offerings with regional partner needs.
  • Established successful Avaya channels throughout Europe.
  • Led cross-functional teams to develop and execute European channel strategy.
  • Cultivated strong relationships with key partners to enhance collaboration and drive growth.
  • Developed growth plans to enhance market presence.
  • Met and exceeded corporate KPIs with comprehensive regional growth strategies.

Director of Sales Engineering Europe

Avaya
Guildford
01.2015 - 01.2018
  • Led team of talented Pre Sales technical engineers to support Avaya's European operations.
  • Aligned team efforts with direct and indirect sales account managers for effective collaboration.
  • Conducted ongoing development and training programmes to keep teams updated on technology trends.
  • Collaborated with R&D teams to relay customer requirements for product enhancement.

Specialist Sales and Technical Operations

Avaya
Guildford
01.2012 - 01.2015
  • Stabilised and transformed legacy installed base across EMEA region.
  • Developed comprehensive sales motion for technology transformations throughout EMEA.
  • Managed significant escalations from critical accounts in EMEA.
  • Established weekly reporting cadence to enhance communication with Sales Leaders.
  • Acted as primary point of contact for major accounts within EMEA.
  • Served as trusted advisor for internal EU matters regarding Nortel.

Senior Manager Strategic Accounts, Emerging Markets (GGM)

Avaya
Dubai
01.2010 - 01.2012
  • Executed migration of Nortel customers to Avaya following acquisition.
  • Developed programmes to retain Nortel channels post-acquisition.
  • Supported regional MDs in strengthening customer bases.
  • Managed major accounts in Emerging Markets for strategic growth.
  • Provided comprehensive support to Avaya team regarding Nortel processes.

Country Manager GCC

Nortel
Dubai
01.2005 - 01.2010
  • Oversaw enterprise business operations in GCC, reporting to Emerging Markets VP.
  • Led a sales team of 7, achieving annual targets for orders, revenue, margin, and cash.
  • Secured significant new logos in a rapidly growing market.
  • Contributed as key member of restructuring team during Nortel’s Chapter 11, collaborating with Ernst & Young.

Channel and Major Account Manager UAE

Nortel
Dubai
01.2002 - 01.2005
  • Managed channel business operations across UAE, ensuring robust partner performance.
  • Secured full certification and accreditation for all channel partners to sell complete portfolio.
  • Provided direct sales support to top five accounts in UAE, driving revenue growth.
  • Achieved significant growth targets through effective channel management strategies.

Enterprise Channel Manager Saudi Arabia

Nortel
Dubai
01.1996 - 01.2002
  • Oversaw enterprise business operations in Saudi Arabia, reporting directly to Middle East MD.
  • Achieved substantial growth across all metrics: bookings, revenue, margin, and cash.
  • Managed partner ecosystem in Saudi Arabia to enhance collaboration and performance.
  • Ensured precise forecasting and reporting for informed decision-making.
  • Localised corporate programmes and initiatives to align with local market needs.

Technical Support Engineer Middle East and Africa

Nortel
Maidenhead
01.1990 - 01.1996
  • Delivered third-line technical support to customers and partners across Middle East and Africa.
  • Troubleshot complex issues through on-site customer engagement.
  • Provided engineering support to sales team for major accounts, enhancing client relations.
  • Assisted sales and marketing teams with engineering support during events and trade shows.

Test and Verification Team Leader

GPT(Originally GEC)
Coventry
01.1984 - 01.1990
  • Managed a team of four test and verification engineers for quality assurance.
  • Created test schedules for each PABX software release, ensuring timely execution.
  • Conducted full test and verification cycles for every software release.
  • Achieved product readiness from Alpha versions to general availability.

Education

HND - Electronic and Telecommunications

Coventry University

OND - Technology

Oxfordshire Technical College

7 “O” Levels - undefined

Banbury School

Skills

Sales leadership and results-driven approach

  • Sales cycle expertise
  • Channel partner management
  • Customer relationship management
  • Territory strategy
  • Sales forecasting and analytics
  • New business development
  • SaaS sales proficiency
  • Ethical selling practices
  • Communication skills
  • Team leadership
  • Public speaking

Awards

Masters Award – Top 1% of Sales achievers - 1999, Circle Of Excellence (Top 15% sales achievers) – 1997, 2000, Honors Circle (Achieve 100% of target) – 2001, 2002, 2005, 2009, 2010, Presidents Award for major account wins – 2008, 2009 x 2, Selected to present the Enterprise deal of the year at the annual sales conference in 2006 and 2007, Requested by CEO of Nortel to write a white paper around success in selling Networking in EMEA

Affiliations

  • Avid sports fan, entertained, motivated and intrigued with every aspect of sport, the science, the competition, the tactics, the strategy, and the talent. Football, Cricket, Motor Racing, Golf, Tennis, Athletics. you name it, I love it

NATIONIONALITY

British

Timeline

Vice President UK, Ireland and Israel

Avaya
01.2020 - 09.2025

European Channel Senior Director

Avaya
01.2018 - 01.2020

Director of Sales Engineering Europe

Avaya
01.2015 - 01.2018

Specialist Sales and Technical Operations

Avaya
01.2012 - 01.2015

Senior Manager Strategic Accounts, Emerging Markets (GGM)

Avaya
01.2010 - 01.2012

Country Manager GCC

Nortel
01.2005 - 01.2010

Channel and Major Account Manager UAE

Nortel
01.2002 - 01.2005

Enterprise Channel Manager Saudi Arabia

Nortel
01.1996 - 01.2002

Technical Support Engineer Middle East and Africa

Nortel
01.1990 - 01.1996

Test and Verification Team Leader

GPT(Originally GEC)
01.1984 - 01.1990

OND - Technology

Oxfordshire Technical College

7 “O” Levels - undefined

Banbury School

HND - Electronic and Telecommunications

Coventry University
Steve Joyner