

Steve is a commercially focused Salesforce professional with over 20 years’ experience across sales leadership, service transformation, and enterprise CRM delivery. As Commercial Director at Sweet Potato Tec, he leads go-to-market strategy, outbound sales, partnerships, and pipeline development across the UK and international markets, with a strong emphasis on measurable business outcomes. Steve specialises in Salesforce Service Cloud, customer operations, and CRM optimisation, working closely with senior stakeholders to improve service performance, visibility, and scalability. He brings a rare blend of strategic sales leadership and delivery insight, helping organisations maximise value from Salesforce through clear positioning, strong adoption, and sustainable growth.
Reporting to the founder and CEO of Sweet Potato Tec, a Salesforce implementation partner, I handle everything outside of the delivery of Salesforce projects. This includes managing the outsourced digital marketing team. The role includes.
(Platinum Partner)
Salesforce Business Development
Salesforce Field Service
Agentforce
Sales
Relationship Building
Account Management
Marketing
C Suite relationships
CRM solutions implementation
Growth strategies
Operations oversight
SAP proficiency
Salesforce AI Certified