Summary
Overview
Work History
Education
Skills
Certification
Languages
References
Timeline
Generic
STEVE CRANE

STEVE CRANE

Redditch,WOR

Summary

Dynamic professional with a strong foundation in rapport and relationship building, sales, and customer service. Demonstrates expertise in account management and business development, consistently driving growth and enhancing client satisfaction. Skilled in training and mentoring, with a proven track record of delivering exceptional after-sales support. Committed to leveraging these skills to foster long-term client relationships and contribute to organisational success.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Contract Caterers & FM Account Manager

Lavazza Professional
Remote
03.2022 - Current
  • Manage 179 long-term 'Platinum' & 'Gold' account relationships, totalling annual revenue spend of £2.1m GBP. Larger customers include Compass, Sodexo & Baxter Storey.
  • Signed 2 caterers to central terms, enhancing relationship and maximising growth potential.
  • Consultative selling NPD from machines to coffee beans, in a consultative manner to meet clients needs and to also enhance growth of accounts.
  • Conduct quarterly / half year performance reviews with all key accounts, demonstrating accurate sales forecasts to effectively support data-driven decision making.
  • Achieved 98% retention rate over 3 years.
  • Lead training sessions on Lavazza machines and products.


Business Development Manager

Olimp Sport Nutrition
Remote
04.2021 - 03.2022
  • Surpassed new business targets and KPI's month on month.
  • Extended geographical territory by 60% to re-engage lapsed customers from colleagues areas, to huge success.
  • Monthly sample / education sessions with key partners.
  • Recruitment of new ambassadors / athletes.
  • Agreed partnership with major UK vending distributor.

Territory Manager

Instore (Glanbia Performance Nutrition)
Remote
06.2016 - 03.2021
  • Increased profitability (via KPI's) within allocated territory, within gym, wholesale, convenience and speciality channel, by sourcing new business and maximising all potentials with current customers.
  • All KPI's including coverage, distribution of NPD, availability of products above 90% throughout the 5 years of my employment (Targets were 80-85%).
  • Approximately 250 accounts within territory.
  • Developed strong customer relationships within territory, identifying and converting any new distribution opportunities.
  • Increased brand presence in sites and be initial point of contact for company.
  • Provided existing accounts with on-going support and explored opportunities for growth, to help both sales plus listening to their business needs.
  • Conducted Glanbia brand training with key retailers (Holland & Barrett) and gyms (Puregym, Nuffield Health, David Lloyd, The Gym Group, JD Gym, Fitness First, Village Hotels) to help increase rate of sale.
  • Organising and running events, from sampling in gyms / stores to events at The National Convenience Show or The NUS Show.
  • Promoted and sold NPD to customers in national wholesalers.
  • Train and coach new employees in field.

Sales/Marketing Manager

DJ Tech Direct
Birmingham, West Midlands
09.2014 - 06.2016
  • General day to day running of store, as well as company website.
  • Surpassed store turnover past £1m for the first time, since opening in 2008.
  • Negotiated stock purchasing from suppliers, ensuring that best margin has been gained to maximise profit levels.
  • Demonstration of products.
  • Manage all social media accounts, including writing blogs and content for products on main company website.
  • Warehouse duties to ensure all orders were sent within timely manner.
  • Run promotional events for company.
  • Partnered with a local music school to give a platform for emerging talent in the area, through sponsorships and promotions.

Manager

Anytime Fitness
Birmingham, West Midlands
09.2012 - 09.2014
  • All aspects of running a gym with 1500+ member base.
  • Turnover for the site was approximately £560k per annum.
  • Opening and closing gym.
  • Driving sales via promotional activities, online presence and customer referrals.
  • Manage admin, including weekly banking, staff rotas and exceeding secondary revenue targets from supplement sales and merchandise.
  • Maintaining health and safety standards in each area of gym.
  • Team training to help with their personal progression.
  • Debt management for customers that have fallen behind with their contractual payments.

Education

GCSE -

Cadbury College
Birmingham

Skills

  • Rapport and relationship building
  • Sales
  • Customer service
  • Account management
  • Business development
  • Training and mentoring
  • After Sales Support

Certification


  • When possible I volunteer for a charity called 'Kaleidoscope', which is a mental health and wellbeing organisation, which I am very passionate about. A highlight of the events are football matches against ex professionals, which is always an enjoyable and successful day.

Languages

English
Native

References

References available upon request.

Timeline

Contract Caterers & FM Account Manager

Lavazza Professional
03.2022 - Current

Business Development Manager

Olimp Sport Nutrition
04.2021 - 03.2022

Territory Manager

Instore (Glanbia Performance Nutrition)
06.2016 - 03.2021

Sales/Marketing Manager

DJ Tech Direct
09.2014 - 06.2016

Manager

Anytime Fitness
09.2012 - 09.2014

GCSE -

Cadbury College

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STEVE CRANE