Dynamic sales strategist with expertise in EMEA market sales strategy, consultative and solution-based selling, and executive relationship management. Proven track record in designing and enabling sales processes, optimising CRM systems, and driving business development through performance metrics analysis and outbound sales techniques. Skilled in talent development, coaching, and implementing MEDDIC frameworks to achieve consistent sales forecasting, target setting, and process improvement. Committed to fostering sustainable growth by leveraging decision-making expertise to align strategic goals with measurable outcomes.