Stephen Mumford

Key Responsibilities

• Responsible for total business sales
• Supporting and leading the sales function both internally and externally in the field
• Creation of sale budget & phasing
• P&L reporting at Board level
• Formulation of New business strategy plan to increase core sales growth YOY
• Part of Senior Leadership Team

Key Achievements

• Restructured Sales and Account team delivering 19% YOY Core growth
• Built field sales structure / Team by breaking down the country into 3 regions split by postcode and identified spend by region
• Catergorised customers by banding 1-4 based on spend then scheduled customer visited based on Coverage criteria ensuring that
• Delivered additional £900k Ebitda in first year due to winning large new accounts and sharpening up the companies practices aligned to a more corporate structure
• Identified and Developed 2 members of the customer care team through to Key Account Managers
• Created and implemented “added value” culture and approach to the Sales team

Key Responsibilities

• Divisional Head for Wales / South Coast / South West looking after Convenience and Foodservice
• Direct line report for 9 Regional Sales Executives & 1 Key Account Manager
• Accountable for Divisional sales of £21m annually
• Capex control of all divisional equipment and kit
• Training ,development and support of my team with structured and processed approach

Key Achievements

• Increased customer retention by 7% FY 20 by having a real focus on existing customers spending patterns both in value and product mix identifying gaps and strategies to consolidate business
• Aligned strategy and delivery across departments through strong leadership and communication.
• Won the awarding of 3 Stacked Franchises and had 5 more in the Pipeline
• Grew sales by 13% as a division in first 12 months by a combination of the above as well as creating a full galvanised team all pulling the same direction
• Hit EBITDA as a divisional for first time in 3 years

Store Development & Merchandising

Key responsibilities

• Full P&L responsibility for AS Watson, Homebase, Wickes and B&Q accounts working at Head Office level delivering in excess £9million annual turnover
• Ability to be able to create robust annual forecasts and business plans to ensure I have the required skill and staffing levels to be able to cope with customer trading peaks
• Responsible for RFQ and RFP's within Dee Set Store Development at all stages including tendering presentations and commercial discussions with senior head office management
• Management of 4 Project Managers across the major accounts
• Head office Dealings at senior management level and board within companies such as , Homebase, B&Q, Wickes, Tesco's and Morrisons

Key achievements

• 2nd Employee of Dee Set Store Development, played a pivotal role in setting up the dept from zero to over £20 million in 48 months via new business wins and acquisitions
• Awarded 2 year contractual agreements with A.S Watson, B&Q, HRG & Tesco
• Part of a successful acquisition of RD Retail March 2011