Stephen Hall
Dubai
Summary
Motivated and result driven sales professional with over 15 years of experience in luxury hospitality, specializing in corporate & MICE account development within the UAE and GCC markets. Proven record of driving revenue growth through strategic consortia partnerships, global corporate RFP programs and locally sourced and contracted commercial business. Excellent team leadership, and driving high performance sales teams.
Overview
23
23
years of professional experience
Work history
Cluster Director of Sales - Corporate
MHL Hotel Collection
Dublin, Ireland
2024.05 - 2025.05
- 1 year Maternity cover position
- Corporate Sales Strategy (multi proporties
- Key Account Management
- B2B Relationship Building
- Annual RFP & Contract Negotiations
- Revenue & Yield Management
- Regular Market Trend Analysis
- Salesforce / Opera / Delphi / Lanyon / hotelligence & Amadeus systems
- Team Development & Leadership Budgeting & Forecasting
- Managed a portfolio of 85+ corporate clients across FMCG, tech, banking, finance, and educational sectors.
- Achieved 93% of corporate revenue targets for FY 2024 - 2025, but managed to increase RevPAR by 12%.
- Introduced corporate loyalty initiatives, resulting in a 43% repeat business rate.
- Collaborated with revenue and marketing teams to launch tailored MICE packages for the corporate market
- Mentored and developed a high-performing sales team of 4
Commercial Director
Emirates/Dnata - Travel Consellors
Dubai
2022.01 - 2024.05
- Lead the regional corporate commercial strategy and drive and develop business with regional and global corporate travel managers.
- Expand and refine the company’s premium corporate product portfolio.
- Strengthen supplier,Corporate & DMC partnerships with a focus on driving revenue and repeat business
- Support a network of 150+ regional franchisee Travel Counsellors with commercial insights, product training, and tactical initiatives.
- Work closely with regional MD and executive team to deliver revenue growth and customer experience excellence.
Cluster Director of Sales
Gloria Hotel & Resorts
Dubai
2016.07 - 2022.01
- Lead sales across a cluster of Gloria properties in Dubai & Abu Dhabi
- Develop and manage corporate & MICE key accounts
- Manage relationships with Consortia & airline key accounts, international tour operators, regional DMC's s
- Deliver annual commercial plans, weekly sales forecasts, monthly budgets, and annual KPIs
- Work closely with Revenue Management to optimize pricing, distribution, and yield on REVPAR
- Lead promotional campaigns, training initiatives, fam trips, trade shows, and in-market activations
Commercial Director
SIAN Events
Dubai, , UAE
2013.09 - 2016.06
- Lead commercial and business development operations specializing in high-profile corporate, government, and luxury events.
- Responsible for the revenue growth strategy, client acquisition, and strategic partnerships across the UAE, Saudi Arabia and wider GCC.
- Spearhead proposal development, RFPs, and negotiation of contracts exceeding AED 25M+ annually.
- Collaborate with creative and ops teams to shape deliverables aligned with commercial goals.
- Key contributor in building long-term client relationships with regional and global brands
Director of Sales
Jumeirah at Etihad Towers - Jumeirah Group
Abu Dhabi
2010.01 - 2013.06
- Pre-opening team.
Implement and manage the commercial strategy for all segments
corporate, airlines consortia RFI's & RFP.s, MICE and Leisure.
Management of all annual RFP's, audits on Laynon, monthly Agency 360 analysis reports & intelligence information to develop business
channels.
Revenue forecasting and pricing strategy. - Corporate – annual RFP global hotel program submissions and negotiations, local corporate agreements and full account management of TMC’s.
- Extensive reporting & business intelligence – STR, Hotelligence, HIS, Nexus, Delphi – presentation of market trends
- Plan & execute all overseas sales trips, exhibitions and trade shows ensuring ROI is achieved – ATM, GIBTM, ITB, AIME, ILTM, EIBTM, IMEX, worldwide Jumeirah Road shows
- Implementation and management of SOP’s to support Jumeirah’s international quality management system
- Develop and train sales team of 15 - responsible for recruitment, training, performance reviews and HR related subjects
Cluster Director of Sales
Madinat Jumeirah - Jumeirah Group
Dubai , UAE
2008.04 - 2009.12
- Manage sales for corporate, consortia and Airlines global RFP strategy for all Jumeirah hotels in Dubai.
Conduct corporate and airline roadshows.
Host consortia & TMC FAM trips.
Drive Revenue from account portfolio.
Weekly & monthly reporting.
Conducted weekly/monthly business reviews with on property GM's and
Revenue Directors.
Associate Director of Sales
Jumeirah Emirates Tower - Jumeirah Groups
Dubai , UAE
2006.08 - 2008.04
- Responsible for commercial strategy for corporate, consortia and airlines.
Assisted with annual business plan and implementation of departmental KPI's.
Conducted weekly business reviews with General Managers & HOD's
Attended weekly forecast meetings.
Reviewed and monitored monthly account production with sales team
and executed strategic action plans to increase revenues.
Responsible for 16 sales & marketing team members mentoring and
personal development.
Attended key international sales trips and exhibitions.
Assisted with the preparation of the department's P&L/ expense budget.
Sales Manager
Four Seasons Hotel Sydney
Sydney , Australia
2005.08 - 2006.07
- Carried out sales visits to current and prospective customers, including tour operators, travel agents, corporate DMC's with a focus on MICE
- Monitored sales team performance, providing effective training to help reach revenue and profit targets.
- Planned and developed strategies to increase sales territory positioning, exceeding company targets.
- Maintained regular contact and strong relationships with existing customers by providing comprehensive support.
Regional Sales & Marketing Manager
Luxury Hotels of the World
, Ireland
2002.01 - 2005.07
- Manage sales and marketing initiatives, expanding market share to new segments.
- Developed strategic marketing campaigns, increasing new lead generation and conversion.
- Created extensive training programmes to increase technical knowledge of products.
- Refined and implemented processes to amplify lead generation and qualification.
Education
Belfast High School
Belfast, Northern IrelandSkills
- Business development
- Event Management
- Project Management
- Site Management/Operations
- Revenue Management
- Managing high performance
- High level of Customer service
Timeline
Cluster Director of Sales - Corporate
MHL Hotel Collection
2024.05 - 2025.05
Commercial Director
Emirates/Dnata - Travel Consellors
2022.01 - 2024.05
Cluster Director of Sales
Gloria Hotel & Resorts
2016.07 - 2022.01
Commercial Director
SIAN Events
2013.09 - 2016.06
Director of Sales
Jumeirah at Etihad Towers - Jumeirah Group
2010.01 - 2013.06
Cluster Director of Sales
Madinat Jumeirah - Jumeirah Group
2008.04 - 2009.12
Associate Director of Sales
Jumeirah Emirates Tower - Jumeirah Groups
2006.08 - 2008.04
Sales Manager
Four Seasons Hotel Sydney
2005.08 - 2006.07
Regional Sales & Marketing Manager
Luxury Hotels of the World
2002.01 - 2005.07
Belfast High School