Stephen Davis
BRISTOL,Bristol
Summary
Accomplished marketing strategist with expertise in developing and executing comprehensive marketing strategies that drive brand positioning and audience growth.
Skilled in customer journey optimisation, CRM, and digital acquisition, with a proven track record in campaign planning and delivery.
Adept at leveraging data insights for performance optimisation and growth strategy, while effectively managing teams and agency partnerships.
Track record of working with brands across all verticals, with a history of lisystyle brands in particular, enhancing brand positioning through creative problem-solving and lifecycle marketing strategies.
Overview
22
22
years of professional experience
11
11
years of post-secondary education
1
1
Certification
Work history
Managing Partner
Flourish – Customer Journey Marketing
Bristol
2020.03 - 2025.12
- CRM and customer journey agency specialising in data-led, multi-channel marketing.
- Lead overall business strategy, client growth and commercial performance for a specialist CRM agency
- Own and shape end-to-end customer journey and lifecycle strategies across all digital and traditional channels
- Deliver acquisition and retention programmes contributing to double-digit improvements in customer engagement and lifetime value for clients
- Advise senior stakeholders on marketing strategy, channel mix and performance optimisation
- Lead, mentor and develop multi-disciplinary teams across strategy, media and insight
- Translate customer data into clear commercial outcomes, balancing creativity with performance
Marketing Director
Envolve Technology
Bath
2018.01 - 2020.03
- Set and led the end-to-end marketing strategy for a growing technology business
- Built demand generation programmes across digital, content, CRM and performance channels
- Supported sustained pipeline growth through improved lead quality and conversion
- Managed budgets, agencies and internal stakeholders, positioning marketing as a key revenue driver
Head of Media
Flourish Digital & Direct Marketing
Bristol
2015.08 - 2018.01
- Led planning, strategy and execution of multi-channel media campaigns for global brands
- Worked with clients including Samsung, Unilever and Bosch
- Delivered full-funnel acquisition strategies, improving efficiency and performance across channels
- Managed channel specialists and analysts, embedding a test-and-learn culture
Head of Digital
Mostly Media
Bath
2014.11 - 2015.08
- Built and led the digital department within an independent media agency
- Owned digital strategy, planning, buying and performance analysis
- Played a key role in new business wins and departmental profitability
- Acted as senior client lead for digital strategy and delivery
Digital Marketing Manager
vouchercloud (part of Vodafone)
Bristol
2012.09 - 2014.11
- Supported the international expansion of the brand across new markets
- Led customer acquisition strategies across digital and offline channels
- Planned, executed and analysed high-volume performance campaigns
- Worked cross-functionally to support rapid growth and market entry
Head of Marketing
Chemical Records
Bristol
2011.05 - 2012.08
- Owned the global marketing strategy for an international clothing and music retailer
- Delivered innovative online and offline campaigns across music, events and digital channels
- Led SEM, affiliate marketing, UX/UI optimisation and brand partnerships
- Managed a marketing team and external agencies
Account Manager
Mason Zimbler (Freelance)
Bristol
2010.03 - 2010.04
- Managed integrated ATL and digital campaigns for Toshiba, Microsoft and Sony
- Oversaw campaign planning, delivery and day-to-day client relationships
Marketing Executive
Hunters & Frankau Ltd
London
2008.06 - 2009.11
- Delivered joined-up B2C and B2B marketing across digital, retail and print
- Built and led the company’s digital and social media presence
- Worked with national retail and specialist accounts
Sales & Marketing / Co-Founder
Finisterre
Cornwall
2004.05 - 2008.05
- Co-founded and helped scale an award-winning outdoor clothing brand
- Led e-commerce, digital marketing, sales and go-to-market strategy
- Supported growth from start-up to an international retail and wholesale network
- Hands-on experience across branding, product, marketing and commercial operations
Education
Bachelor of Arts - Business Studies
Nottingham Trent University
Nottingham 2000.09 - 2003.06
HND - Sound engineering & multimedia integration
Truro College (part of Plymouth University)
Truro 2003.09 - 2005.05
A-Levels - Economics, Business, Classics, History
Stowe School
Buckingham, Buckinghamshire 1993.09 - 2000.06
Skills
- Marketing strategy & leadership
- Customer journey & CRM
- Digital acquisition
- Brand positioning
- Creative problem-solving
- Lifecycle marketing strategies
- Brand, content & storytelling
- Community & audience growth
- Campaign planning & delivery
- Data, insight & analytics
- Team leadership & agency management
- Budget ownership
- Multi-channel strategy
- Performance optimisation
- Growth strategy
ADDITIONAL INFORMATION
- Bristol-based with strong local and national brand experience
- Deep background across lifestyle, outdoor and experience-led brands
- Combines founder mindset with senior marketing leadership
Affiliations
- Travel
- Learning Languages (Spanish)
- Music production
Accomplishments
Campaign Media Award - Campaign planning and execution across social for Pai Skincare
Performance Marketing Awards (Digital acquisition for Ocado)
DMA award - CRM strategy (Nissan)
Observer ethical awards - Finisterre
Brand - New Eco Design ISPO - Finisterre
Certification
Google exam qualified
Languages
Spanish
Elementary
References
References available upon request.
Timeline
Managing Partner
Flourish – Customer Journey Marketing
2020.03 - 2025.12
Marketing Director
Envolve Technology
2018.01 - 2020.03
Head of Media
Flourish Digital & Direct Marketing
2015.08 - 2018.01
Head of Digital
Mostly Media
2014.11 - 2015.08
Digital Marketing Manager
vouchercloud (part of Vodafone)
2012.09 - 2014.11
Head of Marketing
Chemical Records
2011.05 - 2012.08
Account Manager
Mason Zimbler (Freelance)
2010.03 - 2010.04
Marketing Executive
Hunters & Frankau Ltd
2008.06 - 2009.11
Sales & Marketing / Co-Founder
Finisterre
2004.05 - 2008.05
HND - Sound engineering & multimedia integration
Truro College (part of Plymouth University)
2003.09 - 2005.05
Bachelor of Arts - Business Studies
Nottingham Trent University
2000.09 - 2003.06
A-Levels - Economics, Business, Classics, History
Stowe School
1993.09 - 2000.06