Stephen Conner
Carluke,United Kingdom
Summary
Sales expert skilled in negotiation, pricing strategy, and direct sales, with a proven track record in business-to-consumer sales and key account development. Utilizes data analytics to boost profit margins and excels in relationship management and territory oversight. Experienced in contract negotiation and competitor analysis, driving successful product launches and upselling initiatives. Strong leadership and communication skills enhance client relationships and team performance.
I have successfully managed sales of over £70m RSV in Major Retailers like Tesco, Asda, Morrisons, Co-op, Smyth Toys, Costco, Sainsburys, Onestop, Morrisons Daily & 17k Independent Retailers.
Successfully orchestrated launch of Sports Trading Cards for Topps, featuring top-selling collections such as Topps Premier League Match Attax, Champions League Match Attax, SPFL Match Attax, and F1 Turbo Attax alongside popular Entertainment collections including WWE, Minions, and Moshi Monsters.
Overview
46
46
years of professional experience
Work history
Senior Sales Director
Topps - Fanatics Collectables
Carluke, South Lanarkshire
11.1997 - 12.2025
- Launched new products backed by comprehensive market research.
- Optimised pricing strategies to enhance profitability.
- Collaborated with cross-functional teams to drive product development.
- Developed innovative sales tactics to surpass competitors.
- Increased sales performance through relationship cultivation with key clients.
- Negotiated contracts securing advantageous agreements.
- Directed impactful sales presentations, securing high-profile business deals.
- Streamlined operations for improved efficiency across processes.
Sales director
Sommerville Wholesale
Motherwell, North Lanarkshire
05.1980 - 11.1997
Managed team of sales vans and merchandisers covering Scotland's top retailers with greeting cards, toys, stationery, seasonal gifts & fireworks.
Education
GCSEs - English, Maths & Woodwork
Dalziel High School
Motherwell, North LanarkshireSkills
- Negotiation mastery
- Presentation design and delivery
- Selling to customer needs
- Knowledge of sales methodologies
- Pricing strategy formulation
- Direct sales techniques
- Business-To-Consumer sales
- Listening to consumer needs
- Data analytics mastery
- Profit margin optimization
- Relationship Management
- Business development
- Territory management
- Sales team management
- Product upselling
- Key account development
- Trade show networking
- Sales presentations
- Salesforce proficiency
- Relationship nurturing
- Sales demos
- Sales revenue forecasting
- Competitor analysis
- Contract negotiation
- Sales reporting
- Decision-Making authority
- Product launch expertise
Affiliations
- Travel,Football, Golf and cooking
Accomplishments
Received awards throught my career for Best Launch, Best Sales Manager & Most increased sales.
References
References available upon request.
Timeline
Senior Sales Director
Topps - Fanatics Collectables
11.1997 - 12.2025
Sales director
Sommerville Wholesale
05.1980 - 11.1997
GCSEs - English, Maths & Woodwork
Dalziel High School