STEPHANIE PROUD OLY
Durham
Summary
Olympian and Sports Marketing specialist, with extensive experience managing athlete and brand partnerships. Skilled in identifying opportunities and fostering long term partnerships. Experienced in managing internal and external stakeholders and delivering brand activation at global events including the Olympic and Paralympic Games.
Overview
21
21
years of professional experience
Work History
Global Athlete & Partnership Lead
Montane
Ashington, Northumberland
10.2023 - 01.2025
- Managed delivery of Montane sponsored endurance races and consumer facing events including The Spine Race and Lakeland 100 & 50. Ensured races are planned and executed in line with brand expectations and contractual agreements
- Developed and managed brand partnership strategy to align event and influencer portfolio with brands goals.
- Supported seasonal brand campaigns and product launches by communicating deliverables and brand toolkits to Montane athletes & ambassadors
- Lead relationship building and day to day management of Montane athletes and ambassadors including all delivery of Montane kit & equipment
- Maintain and deepen relationships with technical and content partners, ensuring Montane maximises share of voice and delivery across all channels
General Manager
swim! Newcastle Benton
Newcastle upon Tyne
05.2023 - 10.2023
- Lead day to day operation of swim! facility and lesson programming for 1400+ customers
- Plan and deliver monthly local marketing events with partners to win new business
- Work with Olympian directors to plan school assembly speeches to highlight importance of learn to swim sector
- Established hunter sales strategy to improve net member movement and drive profitability and growth targets
- Manage all health and safety documentation ensuring site meets legal compliance at all times
- Accountable for annual income revenue budget and P&L account
- Manage high-performing teaching and operational teams to deliver quality customer service and stable profits
- Recruit top-performing candidates to build staff retention and team performance
Athlete & Talent Manager
Speedo, Pentland Brands Ltd
Nottingham
10.2021 - 04.2023
- Identified and negotiated partnerships for Speedo's EMEA athlete portfolio, including Olympic Champions Adam Peaty and Duncan Scott
- Managed contractual delivery of all athlete partnerships including brand activations, PR events & product seeding
- Managed global athlete sponsorship database, investments and budget tracking
- Lead in new and relevant talent identification that aligns with global brand strategy
- Collaborated with VP of Brand to support commercial opportunities in competitive swim category through athlete activation
- Responsible for working with Speedo's innovation team to implement new technology within swimming category
- Co-managed £1.7m budget to secure talent and activate partnership assets
Assistant Sports Marketing Manager
Speedo, Pentland Brands Ltd
Nottingham
03.2017 - 10.2021
- Athlete servicing team leader at 2020 Olympic Games resulting in 49% of medals at 2020 Olympic Games
- Created and implemented Team Speedo Academy program
- Lead in management of athlete PR appearances to maximize brand exposure at local, national, and international levels including Team Speedo launch for 2020 Olympic and Paralympic Games
- Championed Pentland's diversity and inclusion initiatives by leading partnerships in line with core brand values including management of Invictus Games UK sponsorship
- Identified and nurtured relationships with new talent among international athletes for future sponsorship
- Developed and delivered FINA Swimming World Cup marketing & engagement plan including commercial KPI's
Sports Marketing Consultant
Speedo International Ltd
Durham
01.2015 - 03.2017
- Executed marketing activation and PR plan for Rio 2016 Olympic and Paralympic Games
- Maintained, supported, and grew Speedo's global sports marketing network and portfolio
- Identified and nurtured relationships with new talent among international athletes for potential future sponsorship
- Developed and delivered 2015 & 2016 FINA Swimming World Cup leverage and engagement plan including commercial KPI's
- Athlete management at Speedo's largest ever athlete photoshoot and Team Speedo 2016 launch
Great Britain Swimming Team
British Swimming
07.2004 - 08.2012
- Competed in 2012 London Olympic Games, 2011 World Championships and 2010 Commonwealth Games
- Olympic semi-finalist
- Received full athletic scholarship to attend University of Florida
- NCAA 8-time All-American honours and US Open Champion
Education
Master of Science - Business Management
UNIVERSITY OF FLORIDA, Hough Graduate School of Business
Gainesville, Florida12.2014
Bachelor of Science - Health Education & Behaviour
UNIVERISTY OF FLORIDA
Gainesville, Florida12.2010
Skills
- Sponsorship Strategy
- Athlete Management
- PR
- Stakeholder Management
- Negotiation
- Brand Insights
Timeline
Global Athlete & Partnership Lead
Montane
10.2023 - 01.2025
General Manager
swim! Newcastle Benton
05.2023 - 10.2023
Athlete & Talent Manager
Speedo, Pentland Brands Ltd
10.2021 - 04.2023
Assistant Sports Marketing Manager
Speedo, Pentland Brands Ltd
03.2017 - 10.2021
Sports Marketing Consultant
Speedo International Ltd
01.2015 - 03.2017
Great Britain Swimming Team
British Swimming
07.2004 - 08.2012
Master of Science - Business Management
UNIVERSITY OF FLORIDA, Hough Graduate School of Business
Bachelor of Science - Health Education & Behaviour
UNIVERISTY OF FLORIDA
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