Stephanie Todd

Head of Department – Managing the sales team within a family-run business. Working with a wide variety of customers across manufacturing, distribution, wholesale, and retail sectors.

• Conducted regular check-ins to ensure clients received optimal product support and guidance.
• Developed strong relationships with clients to enhance customer satisfaction and loyalty.
• Coordinated training sessions for clients to maximise their use of products and services.
• Increased client retention with proactive communication strategies.
• Gathered and managed customer forecasts
• Attended trade shows and customer events
• Hosted customer visits to the site
• Led the development of a CRM system
• Managed stock requirements
• Collaborated closely with the Marketing department to produce trade newsletters tailored to different customer groups

Head of Sales for North American business, managing the day to day running of DMM North America, including Reginal Sales Agency’s, Key Accounts and US based 3PL warehouse. As well as covering Dealer Services, listed below.

• Understand and work to seasonal sales and marketing outdoor industry cycles
• Awareness of challenges and constraints of international supply chain (Manufacturing; International Shipping; Daily Management of US based 3PL)
• Plan, prepare and present seasonal sales meetings for Regional Sales Agencies and accounts in open territories.
• Conducted in-person visits to Regional Sales Agencies and key accounts, providing hands-on training and support.
• Manage seasonal order book
• Manage US Multiples (REI, Nomad, Dicks sporting goods)
• Manage US National Online Dealers (Backcountry.com, Moosejaw)
• Manage key North American Gyms includes Movement
• Manage multiple Reginal Sales Agency’s, based in US, providing reporting, data and sales aids
• Work closely with Marketing team for product launches and sales aids.
• Manage US based 3PL warehouse and logistics
• Attend weekly territory Managers meetings, planning sales data to present to the team.
• Good experience of MS Excel, to prepare sales data, import dealer orders, (Vlookup etc.)
• Actively grow the territory with new and existing dealers.

Selected to help establish DNA in a full-time position, because of level of domestic experience. Key support in running the day-to-day business in US and Canadian outdoor retailers, in the areas of sales and logistics.

• Daily communication between VP of Sales, Regional Sales Agencies and Key Buyers, US based 3PL and domestic warehouses.
• Assist North American VP of Sales and Marketing during seasonal sales presentations to key accounts both online and in person at Outdoor Retailer.
• Manage daily business for regional sales agencies across multiple territories (Rockies, North East and Eastern Canada); Support in house sales in Open territories.
• Highly experienced DSR, well regarded by key independent US dealers, includes: (Neptune (CO) Rock and Snow (NY), key independent online Retailers; Gear Coop (CA) and key independent Canadian dealers, includes Climb on Squamish (BC)
• Work with REI’s Ariba EDI to process weekly Trim Orders and adjust seasonal forecasts.
• Manage US and Canadian Multiples (REI, MEC)
• Manage US National Online Dealers (Backcountry.com, Moosejaw)
• Manage key North American Gyms includes El Cap.
• Daily reporting on sales/ invoices/ backorders, including percentage fulfilment.
• Prepare weekly territory and province level reporting to highlight concerns and re sell opportunities with dealers.

• Progression to this role within DMM, from UK admin to Key accounts.
• Daily management of domestic Key account and managing expectations (Including: Go Outdoors; OCC; Banana Fingers)
• Processed and managed preseason and ASAP orders.
• Worked closely with domestic warehouse to ensure orders were dispatched on time.
• Booked in deliveries to customers warehouses using various carriers.
• Problem solving.
• Worked with AR department to limit bad debt.
• Maintaining dealer records using Syspro.
• Technical product knowledge on climbing equipment.

• Processed ASAP and preseason orders for UK accounts.
• Provided excellent customer service.
• Took payments for proforma and B2C accounts.
• Day to day administrator duties.

• Presented a friendly and helpful first point of contact to dealers and the public.
• Process special orders for British Mountain Guides, Armed Forces and organizations such as Scouts.
• Day to day office administrator duties.