Stephanie Louise Hunt
Edinburgh
Summary
A highly decorated National Field Sales Leader with over 15 years of experience driving growth for global FMCG brands, including Weetabix, UFIT and Red Bull. Expert in post-acquisition integration, stakeholder management within Top 4 Multinationals (Tesco lead), and high-performance team leadership. Proven track record of delivering multi-million pound incremental sales, high impact Brand Campaigns and securing 28 FMBE Awards, including Gold Team of the Year 2024.
Stand out Moments
Smollan Business Growth Mindset Award (2025): For excellence in UFIT/Weetabix integration strategy and Account Management
Double Sales Manager of the Month (2025): Recognized for elite operational delivery and Team Leadership
Revenue Growth: Delivered £2M+ in incremental retail sales through strategic regional initiatives and customer incentives
Manager of the Year - REL Field Marketing - 2018 : Great Place to Work scoring - 100% during 2018, 2024 and 98% in 2023.
Overview
17
17
years of professional experience
Work History
Regional Sales Manager (Weetabix)
REL Field Marketing – Smollan Global
Winnersh Triangle
03.2016 - Current
- Spearheaded field sales strategy post-Weetabix/UFIT acquisition, enhancing availability and distribution.
- Acted as primary liaison for Sales Controllers, NAMs, and Demand Planning on Tesco account.
- Collaborated with marketing and sales teams to align field sales strategies.
- Developed promotional briefs and NPD toolkits guiding in-store actions for national teams.
- Led National Sales Conference to clarify Weetabix Field Sales Strategy for team members.
- Managed account, securing record-breaking 28 FMBE Awards over nine years.
- Mentored two 'Gold Brand Ambassador of the Year' winners, fostering leadership development.
- Created Power BI Dashboard automating daily results for coverage and promotional compliance.
Regional Sales Manager (Weetabix)
RSS Field Sales Agency
Glasgow
05.2012 - 03.2016
- Achieved £2 million in incremental retail sales compared to control stores in 2013.
- Developed regional contact strategy with Tesco and Asda, generating £127k+ in additional revenue with 16:1 ROI.
- Utilized field insight tools to pinpoint Lost Sales Value (LSV) issues and stock availability opportunities.
- Managed field execution for "Weetabix On The Go" drink launch and oversaw regional P&L for Scotland, NE, and NI.
Regional Account Executive
Red Bull UK
London - Tooley Street
06.2010 - 05.2012
- Achieved #1 national ranking for four consecutive quarters through distribution gains and enhanced brand visibility.
- Secured high-volume contracts with Hampden Stadium, Murrayfield Stadium, Sky Television, and BBC HQ.
- Included major customers such as Compass, Brakes, 3663, and Bunzl in portfolio management efforts.
- Coordinated operations for 240 vending companies across the UK, focusing on category insights and POS implementation.
- Delivered volume targets consistently while executing Joint Business Plans (JBP).
- Enhanced market penetration strategies to drive brand visibility and distribution growth.
- Managed key account relationships to foster long-term business engagements.
- Oversaw POS implementation projects to improve operational efficiency across multiple locations.
Brand Development Executive (Red Bull)
REL Field Marketing
05.2009 - 06.2010
- Executed brand development strategies across On-Trade, Grocery, and Impulse sectors.
- Delivered exceptional customer service to strengthen future relationships.
- Formed and maintained strategic client relationships to enhance collaboration.
- Managed territory to increase distribution and availability of key Red Bull SKUS s in target sectors.
- Liaised with Bar and Grocery Managers to maximize visibility and reduce OOS
- Captured and analyzed competitor activities to inform National Account Teams.
- Collaborated with the Wings Team during the Energy Shot launch to drive trial, visibility, and create brand engagement.
- Communicated regularly with Channel Management at Red Bull to align with regional business priorities.
- Used Formula One properties to incentivise customers/clients.
Education
Bachelor of Science - Applied Psychology - 2.1 Honours
Heriot Watt University
Edinburgh2009
A-Levels -
Methodist College Belfast
Northern Ireland2005
Skills
- Strategic Leadership: Post-Acquisition Integration (UFIT), NPD Launch Excellence, P&L Management
- Stakeholder Management: Tesco Account Lead, NAM & Demand Planning Collaboration, ROI Optimization Alignment with Customer Brand Teams and Field Team Delivery at point of purchase
- Operational Excellence: KPI Alignment, Stock Availability/LSV Analysis, Promotional Execution Use of Data Orbis/Compass to target SKU sales performance nationally and cascade strategic plans
- People Development: Mentorship (Smollan STARS), Culture Building (100% Engagement Scores) Advancing Menopause in the Workplace leading the way with Well-being at work
Timeline
Regional Sales Manager (Weetabix)
REL Field Marketing – Smollan Global
03.2016 - Current
Regional Sales Manager (Weetabix)
RSS Field Sales Agency
05.2012 - 03.2016
Regional Account Executive
Red Bull UK
06.2010 - 05.2012
Brand Development Executive (Red Bull)
REL Field Marketing
05.2009 - 06.2010
Bachelor of Science - Applied Psychology - 2.1 Honours
Heriot Watt University
A-Levels -
Methodist College Belfast