Stephanie Hobley-Lloyd

Commercial Performance
Engineered a high-growth trajectory for the SwiftDecoder portfolio, scaling from $8.7M (100% AOP delivery) in 2024 to a projected $11.7M in 2026, representing a 34.5% increase in business unit value.

Pipeline Architecture:

Built and nurtured a robust sales funnel currently valued at $35.1 (3x AOP coverage), ensuring long-term revenue sustainability through strategic lead generation and consultative selling.

Execution Integrity (Say/Do):

Established a reputation for extreme reliability, maintaining a 96.4% "Say/Do" average on revenue targets and roadmap milestones over a two-year period.

Scalability & Target Management

Despite a lean investment environment, successfully delivered $9M in revenue in 2025 (93% achievement against a stretched target) while simultaneously training the global business on solution value propositions, with vertical focus in Retail, Transport & Logistics and Healhcare.

Strategic GTM & Market Defense

Challenger-Led Enablement: Architected and delivered a global sales enablement program based on the Challenger Methodology. Trained 100+ sellers to reframe customer perspectives on data collection, to operational ROI.

The BYOD Counter-Strategy

Created and delivered "trojan horse" approach to win our hardware sales teams mindset, helping them to defended the existing customer footprint, placing Swiftdecoder in the customers consumer mobile devices gives them a unified intelligence layer, this enabled the business to capture revenue even when customers deployed non-rugged consumer devices.

Sales Enablement Revolution

Shifted the global sales force from "Product Pitching" to "Problem Solving." Designed and implemented a training program focused on "Hidden Pains" (manual processes, data collection gaps), resulting in higher-quality discovery and increased deal velocity.

Strategic Playbook Author

Developed the SwiftDecoder Playbook, a comprehensive blueprint for market entry and customer expansion that streamlined the move of the product into a new Business Unit.

Product Manager

Developed new product strategies by researching market trends and analysing customer feedback.

Championed user-centric approach to design, enhanced customer satisfaction levels.

Conducted competitor analysis to identify market opportunities.

Managed product life cycle from concept through to post-launch evaluation.

Directed global, cross-functional initiatives across Product Management, Vertical Marketing and Sales to engineer incremental revenue streams. Acted as the central commercial anchor for alliance partnerships, ensuring profitable "Win-Win" profiles for Honeywell and the alliance to drive through joint GMT strengths.

Global Alliance & Technology Partner Lead | Honeywell

2021 – 2023

Global Ecosystem Orchestration & Joint GTM Strategy

• Commercial Growth: Spearheaded a 25% YoY revenue expansion, scaling the portfolio from $10.2M to $12.8M through the solo execution of high-impact joint GTM campaigns.
• Pipeline Engineering: Architected regional pricing and partnership initiatives that generated an incremental $2M pipeline within the first 6 months of rollout in 2023.
• Joint Sales Enablement: Authored the "Ecosystem Discovery Playbook" and developed seller prompts, enabling alliance executives to shift from hardware-led conversations to high-value, solution-based selling.
• Strategic Co-Innovation: Orchestrated the adoption of 3 mission-critical technology partners (Last Mile, Route Optimization, and Payments), closing product gaps and driving 30+ new enterprise opportunities.
• Cross-Functional Alignment: Directed the synchronization of global roadmaps with partner goals, ensuring that marketing and sales efforts were perfectly aligned with technical delivery milestones.
• Governance & Operational Design: Created and managed the Global Deal Registration process and cadence, establishing the management structure required for high-trust, scalable, and profitable alliances.

Architected the regional GTM strategy for Honeywell’s cloud-based software solutions (FORGE), driving the transition from legacy product sales to high-margin SaaS revenue. Orchestrated a "3-Track Success Model" (Retention, Net New, and Channel) to ensure comprehensive market penetration across EMEA.

Strategic Software Growth & Ecosystem Orchestration

• Revenue & Pipeline Generation: Engineered a high-intent software pipeline exceeding $5M in new solution opportunities by identifying untapped vertical personas and aligning product value with critical customer pain points.
• The "WIIFM" Enablement Framework: Developed high-impact "What’s In It For Me" value propositions and elevator pitches for both Honeywell and Alliance sales teams, focusing on Commercial ROI and service-wrapped solution delivery.
• Regional P&L & AOP Management: Owned and executed the EMEA Annual Operating Plan (AOP), utilizing weighted regional targets for software and services to drive accountability across diverse geographical territories.
• 3-Track Market Expansion: Designed and executed a strategic growth plan across three distinct pillars:
  Current Base: Upselling to existing customers.
  Net New: Targeting priority personas through pain-point discovery.
  Channel Alliances: Leveraging partners to expand the software footprint.
• Pricing & Deal Governance: Provided critical commercial oversight on high-value projects, conducting cost-of-sales analysis and "Go/No-Go" pricing reviews to protect margin and ensure profitable growth.
• Ecosystem Relationship Management: Established and nurtured strategic country-level relationships, engaging with Territory Directors and Account Executives to align global alliance goals with localized regional requirements.
• Sales Methodology Optimization: Supported field sales calls and customer engagements to refine "Diagnostic Selling" techniques, resulting in enhanced customer acquisition and long-term retention.

• Alliance/VAR UK & I - OEM Partners EMEA
• Driving revenue through the Distribution channel across the portfolio from entry level products, core, bespoke, Mobile PoS solutions and SMARTtill
• Created new channel strategy and program, transformed culture and approach, to an agile and supportive environment that won large numbers of partners
• Established key relationships from Exec Level to the Individual Account Exec and established contact map in Alliances and Partners
• Working with partners and payment providers to enable the retailer to be able to take digital and cash payments when required.

• Drove revenue through customer focused solutions, mobile workforce management, voice, cloud, security, IoT, integration and managed service provision
• Authored and developed business plans in line with partner and distributor strategy, identifying key trends, key partners to create a total solution (hardware, software & support) with value proposition and go to market strategy, agree target teams/sales to train, execute, monitor and review in collaboration with partners/ISV; s & Distribution
• Oversaw marketing strategy and budget; monitored ROI data, designed incentives, promotions against agreed revenue targets and or key account wins
• Drove Gold level partner revenue growth by 45% to over £1.1 Million via Distribution
• Created new channel programme; transformed culture and approach, to an agile and supportive environment that won large numbers of partners
• Enabled partner go-to-market planning and spearheaded a shift in internal mind-set, particularly among long-established staff
• Achieved substantial revenue growth; drove overall partner revenue increase of 25% through better stakeholder relationships with more astute incentives and strategies
• Generated >£9M at 105% of target and hit 100% of KPIs in year one, including enrolment of 15 premier partners in first three months
• Rolled out new partner programme, negotiated T&Cs, commercials and rebates.

• AOP target of $17M
• Oversaw marketing strategy and budget; monitored ROI, designed incentives, promotions and training
• Exceeded targets in virtually every quarter, ranging from 98% to 158%; hit >$17M in 2014 at 105% of target
• Generated explosive growth through astute management of largest EMEA revenue partner; expanded Barcode Warehouse from $3M to >$9M in under three years
• Developed business plan that exploited Barcode's core strength of managed services; negotiated stock holding, delivery schedule and price book that out-performed website business of competitors
• Spearheaded drive to reach SME market, doubling SME revenue from $1M to $2M; arranged HQ visits, partner meetings and hospitality with >50 SME partners.
• Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.