Summary
Overview
Work history
Education
Skills
Timeline
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Stephanie Fawcett

Stephanie Fawcett

Glasgow

Summary

Experienced and driven sales professional with a strong background in the nightlife and events sector, now excelling as a Customer Development Executive in the drinks industry with Jägermeister. Proven ability to grow brand presence in the on-trade sector, build trusted relationships with venue decision-makers, and confidently present and sell premium beverage products. Adept at managing CRM systems, reporting, and commercial analysis, including GP, cash margin, listings, and marketing spend. Brings a strategic, results-driven mindset to brand building, combining sales acumen with in-depth industry knowledge to drive Return on Sales. Equally comfortable working independently or collaboratively, with a passion for developing long-term customer relationships and achieving commercial goals.

Overview

6
6
years of professional experience

Work history

Customer Development Executive

Mast Jägermeister UK
West of Scotland & Northern Ireland
04.2024 - Current
  • Optimised sales presentations using persuasive communication techniques.
  • I am familiar with the Glasgow bar scene, enabling me to identify suitable venues for brand promotions. Additionally, I understand bar groups and the RTMs.
  • I excel in administrative tasks, consistently utilising my CRM effectively, completing reports, and maintaining open, honest feedback with customers, team members, and my line manager.
  • I am confident and assertive and excel at closing sales.
  • I possess the expertise to establish a brand presence in bars, with a focus on driving Return on Sales as the pivotal aspect of this role.
  • I have the ability to cultivate good working relationships with bar owners, GMs, and staff, gaining their trust, and support for both myself and the brand I represent.
  • I possess knowledge in GP, cash margin, menu listings, listing fees, retros, and marketing spend within the business context.
  • Educate customers about product features and benefits, driving informed purchasing decisions.
  • Foster strong customer relationships through exceptional service.
  • Enhance brand visibility by participating in trade shows and conferences.
  • Collaborate with marketing department for effective promotional campaigns.
  • Develop comprehensive knowledge of product offerings to facilitate customer decisions.

Sales and Event Manager

Bow Hospitality
Saint Judes Glasgow , Glasgow
03.2023 - 03.2024
  • I am an organised, self motivated individual, I prioritise tasks well and I am experienced in scheduling my own diary.
  • I have great people skills, quickly establishing relationships, and have experience working to tight and challenging deadlines.
  • Having experience and knowledge of the industry I confidently present various drinks / brands.
  • I possess knowledge in GP, cash margin, menu listings, listing fees, retros, and marketing spend within the business context.
  • I work well on my own and collaborate effectively within a team environment.
  • I possess brand-building skills and can discern how other brands, both in the beverage industry and beyond, implement effective strategies in my current work environment, encompassing POS, menus, incentives, socials, and targeted advertising.
  • Work closely with individuals to meet goals, maintain deadlines and resolve complaints or service issues.
  • Process payment for event vendors, venues and staff.
  • Plan and efficiently organise activities, details and timelines for large and small scale events.
  • Manage administrative logistics of events planning, event booking, and event promotions.
  • Coordinate with kitchen or catering staff on delivery, timing and service of food.
  • Consult with clients to establish specific event requirements.
  • Oversee preparation and management of events to deliver at or below projected costs.
  • Crafting and delivering persuasive sales pitches and calls.
  • Monitor event activities to ensure compliance with the Standard Operating procedure, satisfaction of consumers and resolution of customer service issues and concerns.
  • Strategically manage work schedule to be on-site during critical event times.
  • Reconcile final invoices with Finance Department, and client/customer.
  • Manage all areas of events, from pre-planning, through the event day, and post-event activities.
  • Supervise team of event planners and assistants, while hiring support staff, DJs, and other contract workers as necessary.
  • Determine appropriate levels of staffing and budget to stay within given monetary parameters.
  • Regular meetings and staff briefings to prepare them of upcoming events.

Assistant General Manager at Rumor Glasgow

Light LTD
Rumor Glasgow
01.2021 - 01.2023
  • Handled cash accurately and prepared deposits. Motivated, trained, and disciplined employees to maximize performance.
  • Resolved problems promptly to elevate customer approval.
  • Managed team schedule with eye for coverage needs and individual strengths.
  • Implemented cost control measures that reduced controllable costs by 40%.
  • Investigated issues affecting group operations, prepared reports and helped correct problems.
  • Handled negotiations with outside vendors and service agencies to meet needs.
  • Build and maintain relationships with key accounts, drink representatives and Activation Managers.
  • Direct and coordinate marketing activities and policies to promote products and align with contracts.
  • Hire, train, and evaluate sales staff and supervise their weekly activities
  • Upskill staff through targeted training opportunities, enhancing team capabilities.
  • Develop strong teams by skilfully recruiting, orienting and training loyal, hard-working employees.
  • Meticulously handle transactions including credit through Dojo systems, cash and refunds to ensure seamless and accurate cash flow.
  • Responsible for over 30 members of staff ranging from Bar staff to Security and the overall running of the club.
  • Obtained personal alcohol licence in 2021, allowing full responsibility for the operating and selling of drinks within the club.

Booking and Event Manager at Rumor Glasgow

Light LTD
Glasgow
02.2019 - 01.2021
  • Meet with clients to understand event scopes of work, establish budgets and determine timelines.
  • Manage administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
  • Select and order refreshments, decor and event materials, complimenting event theme.
  • Coordinate photographers, videographers, DJs and set guest-list.
  • Anticipate customer needs and provide them with high quality service while upholding brand and partnerships standards and values to ensure customer satisfaction.
  • Manage multiple phone lines and facilitated over 20+ calls/day with clients, vendors, and staff while staying active on social media sites offering good communication to consumers when they message. Maintaining and providing excellent customer service with a helpful and friendly attitude.
  • Ensuring they reach sales goals and the marketing strategies used to achieve these goals. Along side handling and budgeting large sums of money and using systems such as excel to cash up at the end of the shift.

Education

International Event Management - Business

Glasgow Caledonian University
Glasgow
06.2022

Skills

  • Time Management
  • Accomplished Manager
  • Natural Leader
  • Budget Management
  • Strategic Marketing
  • Deadline-driven
  • Sales Training
  • Teamwork
  • Confident
  • Good Communication
  • Organisation
  • Leadership Skills
  • Management Skills
  • Problem Solving

Timeline

Customer Development Executive

Mast Jägermeister UK
04.2024 - Current

Sales and Event Manager

Bow Hospitality
03.2023 - 03.2024

Assistant General Manager at Rumor Glasgow

Light LTD
01.2021 - 01.2023

Booking and Event Manager at Rumor Glasgow

Light LTD
02.2019 - 01.2021

International Event Management - Business

Glasgow Caledonian University

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