

A certified Salesforce Administrator, I have worked with Salesforce since 2007, gaining experience in the Core Salesforce Clouds, Experience Cloud and the Non-Profit Support Package. This has enabled me to work as a functional consultant on various implementations and project expansions, performing a combination of functions within my role. With extensive experience in configuration, user support, business analysis, and change management, I have successfully delivered multiple projects and supported teams across various industries. I am passionate about Salesforce and its ability to transform businesses and create value for customers.
I worked with Code Ohana on their project with Finastra, offboarding an entire business unit from their Salesforce instance. It was my responsibility to ensure that the shared data, automation, and processes could be separated. I executed a comprehensive analysis of platform usage to develop an initial project plan for successful data, automation, and process separation.
My role at Home Group was to help prepare a business case for a new phase of the Salesforce platform to address upcoming legislation. This required gap analysis, stakeholder management, and proficiency in process management. I presented findings and recommendations to senior management through compelling presentations.
At Capita, I assisted in the final phase of a Sales and Experience implementation, performing gap analyses, reducing duplication of existing requirements, and preparing user stories as we prepared for our release.
Fujitsu requested a brief consultation on reporting, data management, and cleaning best practices. I analysed and cleansed duplicate and incorrect data from the platform. I enabled global data sets and set up a data hierarchy that improved the sales process, which I assisted in redesigning and streamlining.
As part of the support team for LGAH’s rollout of Salesforce, multiple site experiences, and sales processes for the business during the initial project rollout, I was the sole internal admin and business analyst for the first year, during which I defined best practices. I designed and built a ticket management system with a robust deployment process for changes, incidents, and improvements. We worked with a consultancy to manage the building of multiple modules and processes, from purchasing land through to managing rent, and repairs.
Working as part of an interim team of experts during a service provider transfer, I collaborated with the Product Owner to remove the technical debt of previous configurations and custom objects built on Sales Cloud. We customised and implemented the Non-Profit Support Package to assist with the RCSLT's donor and volunteer management. Other key duties included providing first-line BAU support and training to the standard user group, super users, and customers accessing the portal.
As Product Owner at Springer Nature, I managed and led collaborative design meetings with the creative team, orchestrating the stakeholders' vision and strategy based on the business's requirements for the Sales and Marketing Cloud. I managed and led design meetings and collaborative sessions, orchestrating product vision and strategy based on the business stakeholders' business and technical requirements, with a focus on products and price books.
As Salesforce Lead at TripTease, I was brought in to resolve several issues in the initial implementation of Sales Cloud, managing a team of four. I was responsible for the day-to-day management of the platform whilst designing and implementing an external case management system, sales process, and CPQ.
My team and I were able to successfully design a Non-Profit Support Package solution for several existing processes alongside Service Cloud. I led workshops and mapped out requirements, working closely alongside the Project Manager and stakeholders, before translating those requirements into a high-level conceptual design.
Joining Salesforce’s in-house consulting team for a global redesign project, my responsibilities were focused on the initial build of the Sales and Service Cloud platform, ensuring we had a very rigid role hierarchy, sharing rules, permission sets, and profiles. I designed and mapped out life-cycle data flows and processes for Sales, Orders, and Portals.
Supporting both end users and stakeholders' growing functional requirements as our user base grew larger and more diverse, my team and I prepared business cases and solutions for the project teams' consideration and build. I developed data models and database designs to resolve complex data challenges. This required regular data validation and cleansing, optimising database quality standards.
I joined Excluserv Consultancy to assist in building a custom package for standard implementations for Excluserv’s array of new and existing clients, utilising the Non-Profit Success Package. I gathered requirements, designed the solution, and assisted in its build.
As the sole consultant and project manager, I implemented the Non-Profit Starter Pack to replace the standard Sales Platform. Gathering requirements, I designed and built the donation and volunteer processes. I also prepared road mapping for future scalability. Documentation of detailed proposals covering system specifications, resource requirements, and timelines was key to the success of this implementation.
I worked as part of an international project team during the transition from project to support with Sales and Marketing Cloud. I managed and supported three Salesforce environments across more than ten businesses within Euromoney and News International's large organisations. I acted as the conduit between the two teams, gathering the requirements of existing users and assessing the impact on the Project Team's backlog.