Summary
Work history
Education
Skills
Languages
Timeline
OfficeManager
Stela Siqueira

Stela Siqueira

London,London

Summary

Ambitious Marketing assistant optimizing campaign performance to drive business success with a 6 years administrative background. Devoted market surveyor with established record of measurable customer engagement, coordinating lead generating campaigns and achieving notable revenue results. Within 6 years administrative background

Work history

Marketing Assistant F&B

InterContinental Hotels Group
, London
05.2023 - Current
  • Supported successful delivery of digital campaigns, creating offers for the Theo Randall Restaurant inside the hotel.
  • Guaranteed campaign success by researching strategic target customer groups and key decision-makers in order to incrise bookings.
  • Conducted market analysis through surveys to identify key customer and growth opportunities.
  • Collaborated with operational manager, clients and partners to support marketing strategy development.
  • Reviewed posts to promote client relationship, increasing audience engagement for continued restaurant growth.
  • Guaranteed strong brand image by maintaining consistent tone across all booking channels.
  • Set up and generated reports to analyse data and average review rates.

Marketing Assistant

Ayou Company
London
02.2023 - 06.2023
  • Social Media management for the marketing agency and clients accounts.
  • Developing strategies to increase followers, creating and advertising campaigns
  • Suggested ideas for creative and engaging social media posts.
  • Built partnerships with influencers to expand brand awareness.
  • Researched new tools, extensions and plug-ins to support productivity and efficiency.
  • Managed social media interaction to increase target audience engagement.
  • Followed brand imaging guidelines and created content to align with brand vision.

Receptionist

Wetton Agency
London
08.2022 - 03.2023

Social Media Manager

Upwork
Rio de Janeiro
03.2022 - 03.2023
  • Increased number of bookings though brand awareness in 24%.
  • Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
  • Scheduled social media posts, optimising reach and maximising community engagement.
  • Suggested and implemented new promotions and strategies to increase brand awareness.
  • Identified potential influencers and ambassadors suitable for brand, using social monitoring and listening tools.
  • Drove website traffic by writing witty and creative social media content and posts.
  • Ran paid Facebook advertisements using allocated budgets and performance data to achieve maximum ROI.
  • Adapted social media plan based on market research and customer data.
  • Identified areas for content improvement by monitoring competitor social media activity and trends.
  • Suggested and implemented new promotions and strategies to increase brand awareness.

Sales Representative

Infoline
Rio de Janeiro
09.2018 - 04.2019
  • Completed customer searches to generate new leads.
  • Contacted satisfied customers to offer additional services.
  • Prepared sales contracts and oversaw signing of both parties.
  • Adapted sales techniques to specific clients and promoted products based on individualised client needs.

Administrative Officer

ASEMENG Engineering Association
Rio de Janeiro
08.2017 - 12.2017

Administrative Officer

Petrobras
Rio de Janeiro
04.2014 - 01.2015

Telemarketing Sales Representative

Brasil Center Comunications
Rio de Janeiro
01.2013 - 01.2014

Education

Master's degree - Marketing

London Metropolitan University
02.2023 -

Bachelor's degree - International Business

Universidade Candido Mendes
2020

Interactive Content Experience Strategy - Marketing

Rock University
/2023 -

Social Media Strategy Certification - Marketing

Coursera
/2023 -

Continuous Development Mindset Course - Business

Pontifícia Universidade Católica do Rio Grande
/2022 -

Logistics

Wall Technical school
/2015 -

Skills

  • Sales strategies
  • Marketing and advertising
  • Client relations
  • Database management
  • Digital marketing
  • Business communications
  • Branding strategy
  • Campaign support
  • Performance analysis
  • Digital content generation

Languages

English
Fluent
Portuguese
Native
Spanish
Intermediate

Timeline

Marketing Assistant F&B

InterContinental Hotels Group
05.2023 - Current

Master's degree - Marketing

London Metropolitan University
02.2023 -

Marketing Assistant

Ayou Company
02.2023 - 06.2023

Receptionist

Wetton Agency
08.2022 - 03.2023

Social Media Manager

Upwork
03.2022 - 03.2023

Sales Representative

Infoline
09.2018 - 04.2019

Administrative Officer

ASEMENG Engineering Association
08.2017 - 12.2017

Administrative Officer

Petrobras
04.2014 - 01.2015

Telemarketing Sales Representative

Brasil Center Comunications
01.2013 - 01.2014

Bachelor's degree - International Business

Universidade Candido Mendes

Interactive Content Experience Strategy - Marketing

Rock University
/2023 -

Social Media Strategy Certification - Marketing

Coursera
/2023 -

Continuous Development Mindset Course - Business

Pontifícia Universidade Católica do Rio Grande
/2022 -

Logistics

Wall Technical school
/2015 -

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