Steffan R Berrow MSc

Accomplished professional with extensive expertise and experience in user research techniques such as user interviews, large scale surveys, usability testing, contextual inquiry and more. Skilled in service design with capabilities in service blueprinting, co-design, journey mapping and prototyping. Adept at stakeholder engagement, critical thinking, system thinking, and change management. Experienced in team leadership, line management, and budget management. Proficient in project management methodologies including Agile, DSDM, and PRINCE2. Committed to continuous improvement through learning, evaluation and metrics. Passionate about people development and advocating for the importance of understanding user need across the business.

1. Data & Insight Project as a Service Design Lead and Project Manager. Transforming the organisation's approach to making data-led decisions. 

2. Investment Portal Project as a Service Design Lead and Project Manager. Developing an integrated investment system which caters for partner, athlete, community, and business needs. 

3. Partner Investment Process as a Service Design Lead and Project Support. Designing an enhanced partner investment process. 

4. School Sport Survey Power BI Dashboard as a User Research Lead. Visualising a key data set to enhance decision-making and increase impact. 

5. 2022 School Sport Survey as a Project Manager. Running a large-scale national survey to inform decision-making, investment, and sector transformation. 

6. Be Active Wales Fund Discovery, Alpha, and Alpha+ as a User Researcher. Understanding user need and creating of a service to facilitate community investment. 

7. Be Active Wales Evaluation as a Insight and Policy Officer. Creating a monitoring and evaluation framework across community investment schemes. 

1. Berrow, S.R (2024, September). Sport Wales, Service Design, and the Digital & Service Design Team. Leadership Academy, TPX Impact.

2. Berrow, S. R. (2023, August). How to get a better understanding of your users. Communications, Learning, and Insight Programme, Sport Wales.

3. Berrow, S. R. (2021, March). Using Insight and Learning Effectively. In Planning for Sport Level 6, Cardiff Metropolitan University, Cardiff.

4. Berrow, S. R. (2016, February). Mental Toughness. In Psychological Dimensions of Sport 2, Swansea University, Swansea.

5. Berrow, S. R. (2016, April). Identity & Parenting. In Psychological Dimensions of Sport 2, Swansea

6. Berrow, S. R. (2016, October). Motives & Attrition. In Psychological Dimensions of Sport 1, Swansea

1. Knight, C. J., Berrow, S. R., & Harwood, C. G. (2017). Parenting in sport. Current Opinions in Psychology, 16, 93-97.

2. Berrow, S. R., Knight, C. J., & Hudson. J. (Submitted). A systematic review of parental involvement and psychosocial factors in youth sport. International Review of Sport and Exercise Psychology.

3. Harwood, C. G., Knight, C. J., Thrower, S. N., & Berrow, S. R (2019). Advancing the study of parental involvement to optimise the psychosocial development and experiences of young athletes. Psychology of Sport and Exercise [published online first January 2019]

1. Berrow, S. R., Knight, C. J., & Love, T. D. (2016). Parents knowledge of key psychological and nutritional principles. Oral presentation at BASES student conference, Bangor, UK.

2. Berrow, S. R., & Knight, C. J. (2016). Cultural differences in youth sport parenting: The gap in the current literature. Oral presentation at A-STEM postgraduate conference, Swansea, UK.

3. Berrow, S. R., Knight, C. J., & Love, T. D. (2016). A reflection on the challenges and benefits of telephone interviews with youth sport parents. Oral presentation at QRSE qualitative conference, Chichester, UK.

4. Berrow, S. R., Knight, C. J., & Hudson, J. (2017, April). Psychological and psychosocial consequences of parental involvement in youth sport: A systematic review of the literature. Oral presentation at the British Association for Sport and Exercise Sciences student conference, Plymouth, UK.

5. Berrow, S. R., Knight, C. J., & Hudson, J. (2018, June). Influences on parental involvement in youth sport. Oral Presentation at QRSE qualitative conference. Vancouver, Canada.

6. Berrow, S. R., Knight, C. J., & Hudson, J. (2018, June). Psychosocial consequences of parental involvement in youth sport: A systematic review of the literature. Oral Presentation at NASPSPA conference. Denver, Colorado.

1. Leadership of the Sport Wales Digital and Service Design Team [2024-Present]

2. Received Zienkiewicz funding for PhD studies [2016]

3. College Bursary – PhD Tuition Fees [2016-2019]

4. Access to Masters Funding, Bangor University and North Wales Rugby [2013]