Stefan Wetzel
London
Overview
6
6
years of professional experience
Work History
Consumer Pricing Lead
Uber Eats
London, UK
10.2025 - Current
- Spearheaded price transparency improvements in app by leading collaboration between Legal, Commercial, Tech, Retail, and Senior Leadership to support compliant and customercentric pricing practices
- Identified arbitrage opportunities within pricing and growth levers, leading to +1% trip lift • Revamped the UK's delivery fee and service fee structure, resulting in $30M+ annual EBITDA relief • Led collaboration with commercial teams to develop a merchant-first pricing framework, scaled in the UK
- Partnered with Product, Legal, Finance and Ops to launch 2+ pricing solutions in the UK, resulting in +2% trip lift
- Identified and deployed pricing changes to shape demand from long trips to short trips, leading to $10M+ annual EBITDA relief
- Trusted interviewer for 6+ roles across multiple teams and countries, assessing candidates’ problem-solving, analytical and business judgement capabilities
Sr. Strategy & Operations Manager
Uber Eats
London, UK
03.2025 - 10.2025
- Developed UK's promo capital investment strategy whilst balancing growth, commercial and strategic objectives across different teams and levers
- Managed $30M+ quarterly promotional investment across different teams and levers
- Owned the UK’s largest demand generation lever, representing more than 10% of total platform sales
- Conducted experiments with demand generation levers to identify efficiency gains and trade-offs, leading to +40% ROI
- Partnered with Product, Legal, Finance and Ops to launch 6+ growth solutions later scaled internationally
- Designed investment prioritization model for demand generation initiatives, later adopted across EMEA markets
- Led a bi - weekly investment sync with senior leadership, providing visibility on growth investments, communicating results and delivering recommendations
Strategy & Operations Manager
Uber Eats
London, UK
03.2023 - 03.2025
- Managed localized demand generation levers in the UK, generating +20% sales lift for participating merchants
- Managed third-party partnerships for user acquisition and retention - representing +10% of total new platform users
- Developed and managed the first large-scale flyering campaign in EMEA, targeting more than 5M households in the UK and generating +20% sales lift for participating merchants
- Transitioned demand generation levers from a merchant focused lens to a geographical / eater lifecycle approach, leading to +10% lift on platform active eaters
Operations Analytics Coordinator
Uber Eats
Mexico City, Mexico
01.2022 - 03.2023
- Developed and deployed plan to expand Uber One (membership) in Mexico
- Built scalable solution to assign user promotions by geographical location and in-app behaviour
- Developed and executed experimentation plan to expand acquisition and retention within owned channels
- Produced analyses and presented insights to leadership team for strategic decision making
Business Analyst
Akya
Mexico City, Mexico
10.2020 - 01.2022
- Built business plans and financial projections for a digital bank seeking banking authorization in Mexico, leading to authorization (Bineo)
- Designed comprehensive customer retention plan for one of Mexico’s largest retail brands
- Supported acquisition of a top international investment bank in Mexico with business plan and financials
- Assisted leading gas retailer in organizational structure analysis and operational improvements, leading to +20% cost efficiency
- Conducted market analysis of the Mexican cardboard industry to support client on the acquisition of one of their biggest global competitors (Westrock & Smurfit Kappa)
Education
Bsc. Business Engineering
Instituto Tecnologico Autonomo de Mexico
Mexico City01-2019
Skills
- Advanced SQL
- Excel BI
- Intermediate Python
Languages
Spanish
First Language
English
Proficient
C2
German
Intermediate
B1
Timeline
Consumer Pricing Lead
Uber Eats
10.2025 - Current
Sr. Strategy & Operations Manager
Uber Eats
03.2025 - 10.2025
Strategy & Operations Manager
Uber Eats
03.2023 - 03.2025
Operations Analytics Coordinator
Uber Eats
01.2022 - 03.2023
Business Analyst
Akya
10.2020 - 01.2022
Bsc. Business Engineering
Instituto Tecnologico Autonomo de Mexico