Stefan Wetzel
London,ENG
Summary
Highly curious individual. Committed to the continuous search for truth in all things
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work history
Strategy and Operations Manager
Uber Eats
London, UK
03.2023 - Current
- Planned and coordinated large-scale flyering campaigns across the UK
- Developed and deployed comprehensive plan for user resurrection (platform inactive users)
- Manage, coordinate and monitor (across different teams and levers) monthly allocated marketing / promotions budget in the UK
- Manage third party partnerships for user acquisition and retention
- Manage, coordinate and deploy largest owned channel demand generation lever in the UK
- Continuously experiment with demand generation levers to identify efficiency gains and trade offs
- Develop analyses and present relevant results / recommendations to leadership team to support in decision making process
Operations Analytics Coordinator
Uber Eats
Mexico City, Mexico
01.2022 - 03.2023
- Developed and deployed comprehensive plan to expand Uber One (membership) in the Mexican market
- Developed and deployed solution to assign promotions to users based on their geo location and in-app behaviour
- Developed comprehensive experimentation plan to expand acquisition and retention owned channels in platform
- Executed demand lever strategies to retain and acquire platform users
- Develop analyses and present relevant results / recommendations to leadership team for decision making process
Strategy Consultant
Akya
Mexico City, Mexico
10.2020 - 01.2022
- Built business plan and financial projections as part of banking authorization process for two digital banks in Mexico
- Developed comprehensive customer retention plan for one of the biggest retail stores in Mexico
- Built business plan and financial projections to support third party on acquisition of one of the most relevant international investment banks in Mexico
- Assisted one of the biggest gas retailers in Mexico to critically analyze their organizational structure and provided key recommendations to refine their operations
- Developed comprehensive analysis of the Mexican cardboard market to support client on acquisition of one of their biggest competitors
Education
Bachelor of Science - Business Engineering
Instituto Tecnologico Autonomo de Mexico
Mexico City 08.2015 - 12.2019
Languages
English
Fluent
Spanish
Native
German
Intermediate
Timeline
Strategy and Operations Manager
Uber Eats
03.2023 - Current
Operations Analytics Coordinator
Uber Eats
01.2022 - 03.2023
Strategy Consultant
Akya
10.2020 - 01.2022
Bachelor of Science - Business Engineering
Instituto Tecnologico Autonomo de Mexico
08.2015 - 12.2019
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