Stavros Demetriou
Culcheth
Summary
Highly driven and commercially astute professional with a proven track record of success across automotive sales, retail management, and hospitality ownership. Recognised for consistently exceeding monthly and annual targets, maximising profitability, and delivering outstanding customer satisfaction. Demonstrates exceptional leadership, with strong communication and negotiation skills, and a talent for coaching teams to peak performance. Adept at managing complex operations, adapting to changing demands, and building loyal customer bases through service excellence and strategic upselling. Brings a hands-on, results-focused approach to every role, with a strong grasp of compliance, finance, and multi-channel business development.
Overview
21
21
years of professional experience
Work history
Car sales executive
Brayleys
Altrincham, Trafford
02.2022 - 07.2025
- Provided tailored vehicle recommendations through in-depth customer consultations.
- Managed end-to-end sales processes, including financing, trade-ins, and documentation.
- Consistently met monthly sales targets while maintaining high customer service standards.
- Conducted test drives and product demonstrations with expert product knowledge.
- Maintained accurate lead tracking and follow-up using CRM systems.
- Exceeded monthly and annual sales targets, consistently ranking among top performers.
- Recognised for going above and beyond to secure customer satisfaction and repeat business.
- Awarded ‘Top Sales Executive' multiple times for outstanding performance.
- Increased average deal value through effective up selling of finance and service products.
- Enhanced lead conversion rates by implementing efficient CRM follow-up strategies.
Market trader
Self Employed
National, National
02.2021 - 01.2022
- Successfully bought and sold goods in a fast-paced trading environment.
- Built a loyal customer base through excellent service and product knowledge.
- Managed stall setup, stock, pricing, and daily cash handling.
- Negotiated supplier deals and maintained strong profit margins.
- Adapted to seasonal trends and consistently exceeded sales targets.
- Promoted products through engaging displays and live selling techniques.
- Ensured full compliance with trading and health & safety regulations
Used car sales executive
Chapelhouse
St Helens, St. Helens
02.2019 - 01.2021
- Delivered tailored vehicle solutions through expert consultations and in-depth product knowledge.
- Managed the complete sales cycle including finance, trade-ins, and documentation with precision.
- Maintained strong CRM practices to follow up leads and maximise conversion rates.
- Consistently overachieved monthly and annual sales targets , with a track record of exceeding expectations.
- Recognised as a top performer in selling extras , including finance, insurance, and service plans.
- Awarded for outstanding customer satisfaction and repeat business generation.
- Increased average deal value through strategic up selling and value-added packages
Car sales executive
Chapel house Kia
Warrington
09.2017 - 01.2019
- Top Sales Executive, consistently ranked highest performer across the team.
- Surpassed all monthly and annual sales targets, demonstrating sustained over achievement.
Used Car Business Manager
Bristol Street Motors
Redditch, Worcestershire
05.2014 - 07.2017
- Coached and developed the sales team to maximise performance, compliance, and closing efficiency.
- Supported executives by structuring and reviewing deals to optimise profitability and ensure finance acceptance.
- Led effective first and second facing to improve customer engagement, objection handling, and conversion rates.
- Maintained exceptional standards of customer satisfaction , driving retention and referral business.
- Delivered ongoing FCA compliance and SAF-accredited coaching , embedding a culture of ethical selling.
- Conducted accurate part-exchange valuations and guided pricing strategies to protect margin.
- Strategically maximised finance penetration, add-on product sales , and commission earnings .
- Ensured full regulatory compliance across all finance and insurance processes.
- Consistently overachieved monthly and annual targets , contributing to record-breaking dealership results.
Manager
Heath Road Fish Saloon
Coventry, West Midlands
04.2008 - 05.2014
- Managed daily operations including staff supervision, rotas, training, and maintaining high standards of food hygiene and customer service.
- Oversaw stock ordering, supplier management, and inventory control to ensure consistent quality and cost efficiency.
- Handled all financial aspects including cashing up, bookkeeping, and ensuring compliance with health, safety, and licensing regulations.
Restaurant owner - Cabana
Self Employed
Coventry, West Midlands
01.2005 - 03.2008
- Oversaw all aspects of daily operations including staff recruitment, training, rota management, and delivering consistently high standards of service and hospitality.
- Managed supplier relationships, stock control, menu planning, and costings to ensure quality, efficiency, and profitability.
- Handled all financial, marketing, and compliance responsibilities, including bookkeeping, budgeting, health & safety, licensing, and business development strategy
Education
TBIID - Interior Design
Liverpool Art College
LiverpoolSkills
- Proven record of exceeding performance targets, consistently delivering above expectations in sales, service, and operational KPIs
- Exceptional communication and negotiation skills, adept at influencing outcomes, building trust, and managing complex or sensitive conversations
- Inspirational leadership, with a demonstrated ability to coach, motivate, and develop high-performing teams in fast-paced, target-driven environments
- Strong capability to manage competing priorities and adapt to change, while maintaining focus on business objectives and service standards
- Skilled in building lasting customer relationships, creating loyalty through rapport, service excellence, and tailored solutions
- Fluent in Greek Language, written and verbal
Timeline
Car sales executive
Brayleys
02.2022 - 07.2025
Market trader
Self Employed
02.2021 - 01.2022
Used car sales executive
Chapelhouse
02.2019 - 01.2021
Car sales executive
Chapel house Kia
09.2017 - 01.2019
Used Car Business Manager
Bristol Street Motors
05.2014 - 07.2017
Manager
Heath Road Fish Saloon
04.2008 - 05.2014
Restaurant owner - Cabana
Self Employed
01.2005 - 03.2008
TBIID - Interior Design
Liverpool Art College
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