Stacy Fajardo
London, United Kingdom
Summary
Senior Business Development Manager with 7+ years driving revenue growth and market expansion across fashion retail and SaaS. Experienced in launching and managing partnerships with premium and high‑end brands, with ownership of assortment selection, pricing, promotional strategy, and trading performance. Strong in consultative sales, negotiation, and stakeholder management.
Overview
8
8
years of professional experience
1
1
Certification
Work history
Global Business Development Manager
Otrium
London
09.2023 - Current
- Led the end-to-end sales cycle for high-end fashion brands, generating over €8M in GMV by developing tailored commercial plans and negotiating complex agreements with C-level and senior stakeholders.
- Developed and executed tailored solutions to help fashion brands manage excess inventory, reduce waste, and extend their product lifecycle.
- Delivered joint business plans, platform demos, and forecasts using a consultative approach, while coordinating cross-functional teams to optimize product assortments, pricing, and promotional strategies, resulting in maximized GMV and high recovery value for brand partners.
- Led the onboarding and coaching of new Business Development Managers, sharing best practices to ensure team success.
Senior Business Development Manager
EDITED
London
10.2018 - 09.2023
- Drove over £1M in new ARR by developing a strong enterprise pipeline, delivering platform demos, and using value-based selling to secure key accounts.
- Led the full sales cycle, from lead generation to negotiation and account handover, delivering valuable insights through data analysis, competitive benchmarking, and tailored assortment strategies.
- Cultivated strong commercial relationships with leading global retail groups.
- Trained new hires and BDRs in the Winning by Design methodology and supported alignment between Marketing and BD.
Senior Merchandising Assistant
Marks and Spencer
London
07.2017 - 10.2018
- Managed trading, assortment planning and pricing for the Men’s Sunglasses category in UK/IE.
- Coordinated with suppliers and sourcing offices to ensure stock availability and margin targets.
- Analyzed performance data for trading actions and seasonal reviews.
Education
Bachelor of Science - International Business and Trade
Ming Chuan University
Taipei, TaiwanCertificate of Higher Education - Fashion Business
London College of Contemporary Arts
London, UKSkills
- Consultative Sales Approach
- Commercial Strategy & Trading
- Stakeholder Management & Negotiation
- Sales Forecasting & Pipeline Management
- Inventory Solutions
- HubSpot, PipeDrive, Outreach, Sales Navigator, Apollo, Zoominfo, Omni Analytics
- Microsoft Office & Google Suite
Languages
English
Fluent
Spanish
Native
French
Advanced
Chinese (Mandarin)
Elementary
Certification
- Selling for Impact Certification - Winning by Design
Mastership of the customer-centric approach of Sales to each phase of the sales life-cycle.
- EDITED Retail Certified - EDITED
Proficiency in the leading Retail Market intelligence platform and DataAnalytics.
- LCCI Certificate in Marketing - London Chamber of Commerce and Industry
Marketing and its Application to the Promotion of Products and Services.
Timeline
Global Business Development Manager
Otrium
09.2023 - Current
Senior Business Development Manager
EDITED
10.2018 - 09.2023
Senior Merchandising Assistant
Marks and Spencer
07.2017 - 10.2018
Bachelor of Science - International Business and Trade
Ming Chuan University
Certificate of Higher Education - Fashion Business
London College of Contemporary Arts