Hi, I’m
Srishti Soni
Summary
Experienced marketing professional with 1.5 years of expertise in multichannel marketing, social media strategy, and analytics. Seeking opportunities to leverage my marketing experience and further develop my skills.
Overview
2
years of professional experience
Work History
BROOKES UNION OXFORD
Office coordinator
07.2023 - Current
Job overview
- A non-profit organization which supports and inspires Oxford Brookes students with services, events, and societies
- Brainstorming innovative ideas to enhance student engagement
- Maintaining the website with timely updates on on-campus events and activities
- Managing Google sites in alignment with upcoming meetings
- Collaborating with the team and trustees to arrange meetings
- Booking venues and other essentials
- Attend meetings and take minutes, ensuring that calendar invites are up-to-date and actions are completed
- Providing training, planning, and scheduling for student staff to ensure a seamless reception area operation
- Skills: Attention to detail, Event Management, Communications, Leadership, Multi-tasking, Customer Service, Teamwork, Fast Paced Environment, Flexible
URBAN YOGA LAB
Social Media Marketing Intern
02.2023 - 05.2023
Job overview
- A B2B company helping businesses to maintain their employee's mental & physical well-being
- Creating content for social media channels
- Managing and updating social media channels
- Research and use effective tags, keywords, and online content to attract a broader audience
- Developing & implementing content strategies for different social media channels
- Writing content for planned events, webinars and marketing creatives
- Interacting with the audience in messages and comments
- Conduct market research on trends and networking/business events
- Perform administrative tasks to support marketing activities (e.g., create social media calendars, update client/prospect lists, maintain wellness services archive)
- Use online marketing analytics to gather information from the web and social media pages
- Key Achievements:
- I Successfully grew YouTube channel followers by 47.66%, expanding the online community and enhancing brand visibility
- Amplified LinkedIn followers by 38.4% and achieved an impressive 151.2% increase in reach, effectively engaging a wider audience and strengthening the brand's professional network
- Orchestrated a remarkable 9.7% increase in Instagram followers and an impressive 126% surge in reach, effectively expanding the brand's presence and engagement on the platform.
- Skills: Content Creation, Content Writing, Social Media Management, B2B Marketing, Project Management, Market Research, Performance Analysis, Competitor Analysis, Analytics, Written and verbal Communication Skills, Client relations, Teamwork
RENU
Digital Marketing Executive
07.2018 - 05.2019
Job overview
- Developing and maintaining the company's online presence
- Planning and executing digital campaigns on platforms like Facebook, and Instagram
- Optimizing marketing campaigns for improved results
- Identifying and targeting brand-specific customers
- Measuring digital marketing performance using web analytics
- Scheduling social media posts across platforms
- Conducting research to understand market trends
- Creating key reports for executives based on KPIs
- Assisting marketing manager with campaigns, infographics, and images
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Key Achievements:
- Helped the company in acquiring 36% more customers by running successful ad campaigns
- Assisted marketing team with a post creation for marketing purposes, which drove traffic up by 32%
- Increased Instagram followers by 24%
- Learned to run social media marketing campaigns for different platforms
- Skills: Building User Persona, Campaign Reports, Campaign Analysis, Paid Marketing, Website Management, Google Analytics, Social Media Management, Market Research, PPC
Education
Oxford Brookes Business School, Oxford Brookes UniversityUnited Kingdom
Master of Science from Digital Marketing
12.2022
University Overview
- Completed Coursework: Digital and Social Media Marketing Strategy, Understanding Consumer Behavior, Global Marketing Strategy, and Digital Analytics
- Degree Awarded with Merit
- Member of Marketing Society, 2021 to 2022
- Social Media Marketing Intern, Oxyzn, Completed 2023
- Dissertation: Impact of Instagram marketing on fast fashion purchase decisions among Gen-Z consumers in India
JSS Academy of Technical Education, APJAKTU NOIDA
Bachelor of Technology from Computer Science & Engineering
University Overview
GPA: 76.8%
Central Institute of Plastics Engineering & Technology
Diploma from Plastics Mould Technology
University Overview
GPA: 80%
Maharishi Vidya Mandir, Board of Secondary Education
University Overview
GPA: 8.0
Skills
- Microsoft Office
- Hootsuite
- Facebook Meta
- Canva
- WordPress
- Shopify
- Mailchimp
- Google Suite
- Mondaycom
- Project Management
Accomplishments
- Created my YouTube channel and got more than 40k views and 500+ subscribers in less than two years.
- Helped more than 100s of students coming to the UK for studies through my channel.
- Learned how to read analytics, video editing and graphic design
- Started an e-commerce company in 2019 and generated revenue of 1,20,000 INR (1200 GBP) in the span of 5 months
- Volunteer of World Cultural Festival 2016 (International artists- Indonesia), organized by Art of Living & Government of India.
Certification
- Fundamentals of Digital Marketing -2022
- Google Analytics Individual Qualification - 2022
- Google Ads Search Certification- 2022
- Social Media Marketing - 2022
- Minutes Taking Training - 2023
Languages
Hindi
Native language
English
Proficient
C2
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Office coordinator
BROOKES UNION OXFORD
07.2023 - Current
Social Media Marketing Intern
URBAN YOGA LAB
02.2023 - 05.2023
Digital Marketing Executive
RENU
07.2018 - 05.2019
Oxford Brookes Business School, Oxford Brookes University
Master of Science from Digital Marketing
JSS Academy of Technical Education, APJAKTU NOIDA
Bachelor of Technology from Computer Science & Engineering
Central Institute of Plastics Engineering & Technology
Diploma from Plastics Mould Technology
Maharishi Vidya Mandir, Board of Secondary Education
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