Summary
Overview
Work History
Education
Skills
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Languages
Certification
Timeline
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Sourav Dutta

Wembley,Middlesex

Summary

A results-driven professional with a strong foundation in analytical and data skills, specialising in problem-solving, optimisation, and automation. Demonstrates expertise in strategic and campaign management, market intelligence, and cross-functional coordination. Proficient in data analysis, regression modelling, SQL querying, and forecasting. Skilled in issue identification using Splunk alerts and proxy data modelling for performance insights. Experienced in implementing automated bidding systems and developing workflow automation tools. Adept at coordinating multi-team projects and aligning stakeholder communication. Committed to enhancing business intelligence through competitor benchmarking, transaction attribution, and performance monitoring.

Overview

11
11
years of professional experience
7
7
years of post-secondary education
1
1
Certification

Work History

Senior Performance Marketing Specialist

Expedia Group
London
04.2022 - Current

Here are the resume points without company names:

  • Developed a bookability dashboard to track trends and performance, incorporating seasonality data to separate campaign changes from seasonal fluctuations.
  • Created a regression model to quantify the expected transaction/NBV improvements per percentage increase in bookability.
  • Implemented an early issue identification system using Splunk alerts on Slack, enabling quick action through excision rules and ticketing.
  • Collaborated on an automated excision tool to suppress high price change content, preserving PQS and preventing content disablement.
  • Devised a proxy for partner clicks data using internal sources, enabling insights at carrier/route granularity for platforms lacking detailed click reporting.
  • Led manual research initiatives to identify bookability gaps, unlocking new opportunities such as same-day travel booking and resolving content filtering issues.
  • Ensured offer-sharing alignment to prevent discrepancies in implementations across different platforms.
  • Optimized Look-to-Book for partners by identifying high-impact intersections and implementing targeted rules.
  • Led an automated bidding project, coordinating multiple teams to successfully launch an automated pipeline replicating custom bidding rules contributing to a 67% QoQ volume increase while maintaining better-than-expected ROAS.
  • Investigated transaction attribution discrepancies, identifying untracked secondary auction clicks (~20%) and misattributed transactions (~10%).
  • Launched branded fares, driving a 40% MoM increase in transactions at healthy ROAS.
  • Implemented split-ticket limitations, improving latency by ~2 seconds and reducing annual operational costs by ~$50k.

Business / Technical Analyst

Moolchand Healthcare
New Delhi
03.2019 - 12.2020
  • Worked closely with CRM team to implement Microsoft Dynamics 365 CRM including building the Business Requirement documentation, functional scope, technical documentation, and test cases
  • The project, when implemented, helped in tracking patient journey and increased cross-selling of hospital services and products, especially pharmacy sales
  • Undertook the new Pricing Strategy project with the help of FAP team to revise the price of the hospital services
  • Initiated pricing process optimisation for third party insurance companies by analysing revenue reports
  • Resulted in better tie-ups with the insurance companies with yearly revenue increase of around 11%
  • Introduced a Vendor Report Card system to categorise and identify vendors with good records with the hospital
  • Implemented a new incident resolution process where incidents with highest negative business impact given highest priority

Wealth Manager - Premier

ICICI Securities
06.2018 - 03.2019
  • Spearheaded end-to-end Wealth Management Activities (Premier) including management of investment portfolios of the existing high net worth clients
  • Successfully handled an investment portfolio amounting to £40 million, earning an average revenue of £90,000 per quarter

SAP Application Developer / Material Management Function

IBM India
01.2014 - 05.2016
  • Managed SAP Application Development Activities inclusive of coding, design, development, deployment, and many more
  • Coordinated with the Business Analyst team to define the Functional Requirement Documentation (FRD) for SAP Material Management module
  • Responsible for Technical Requirement Documentation (TRD) based on the detailed architecture and designs for the projects worked on
  • Built test cases for developments and performed initial testing for the developments

Education

MSc. - Business Analytics

Queen Mary University of London
London
01.2021 - 01.2022

PGDM - Marketing & Strategy

International Management Institute
New Delhi
06.2016 - 04.2018

B.Tech. - Electronics & Instrumentation Engineering

Academy of Technology
Hooghly, West Bengal
07.2009 - 05.2013

Skills

    Analytical & Data Skills Problem-Solving & Optimization Automation & Process Improvement Strategic & Campaign Management Collaboration & Cross-functional Coordination Market & Business Intelligence

  • Data analysis and interpretation
  • Regression modeling
  • SQL querying and database management
  • Forecasting and impact estimation
  • Issue identification and resolution using Splunk alerts
  • Proxy data modeling for performance insights
  • Look-to-Book optimization
  • Google Throttle Limit impact analysis
  • Automated bidding system implementation
  • Development of automated excision tools
  • Workflow automation using alerts and ticketing
  • Campaign expansion and optimization
  • Price change tracking and auction strategy refinement
  • Bookability improvement initiatives
  • Working with BI, Bid Ops, and engineering teams
  • Coordinating multi-team projects
  • Stakeholder communication and alignment
  • Competitor benchmarking and insights
  • Transaction attribution and marketing analytics
  • Performance monitoring and dashboard development

Languages

English
Bengali (Mother tongue)
Hindi

Certification

  • Bloomberg Market Concepts, Bloomberg
  • Introduction to Tableau, DataCamp

Timeline

Senior Performance Marketing Specialist

Expedia Group
04.2022 - Current

MSc. - Business Analytics

Queen Mary University of London
01.2021 - 01.2022

Business / Technical Analyst

Moolchand Healthcare
03.2019 - 12.2020

Wealth Manager - Premier

ICICI Securities
06.2018 - 03.2019

PGDM - Marketing & Strategy

International Management Institute
06.2016 - 04.2018

SAP Application Developer / Material Management Function

IBM India
01.2014 - 05.2016

B.Tech. - Electronics & Instrumentation Engineering

Academy of Technology
07.2009 - 05.2013
  • Bloomberg Market Concepts, Bloomberg
  • Introduction to Tableau, DataCamp
Sourav Dutta