SOUNDARYA SURESH
London
Summary
Results-driven digital marketing professional with extensive agency experience across diverse industries, specializing in SEO and email marketing. Proven ability to implement SEO strategies, perform comprehensive audits, and optimize on-page and off-page elements to accelerate organic traffic growth. Expertise in crafting and executing targeted email campaigns, utilizing segmentation and personalization to boost engagement, open rates, and conversions. Adept at analyzing campaign performance, optimizing strategies, and maximizing ROI through data-driven insights. Committed to delivering measurable results with impactful SEO and email marketing solutions tailored to various industries.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work history
Digital Marketing Specialist
Americaneagle.com
Des Plaines, USA
2022.06 - 2025.04
- Plan and execute digital marketing campaigns and projects for 15+ client accounts and implement traffic-driving strategies across various channels including SEO, email marketing, and social media marketing
- Create weekly, monthly, quarterly and yearly reports for clients based on unique KPIs and goals to quantify results and highlight opportunities to maximize digital growth
- Complete Email, SEO, and Organic Social audits to help clients across different industries better understand their current overarching strategy and identify clear next steps to boost overall traffic and conversions
Marketing Research Assistant
Indiana University
Bloomington
2022.01 - 2022.05
- Collaborated on Dr. Wight's research to analyze the impact of social relationships on consumer behaviour.
- Led marketing literature reviews, performed data preprocessing, coding, and statistical analysis for projects across different stages of the research lifecycle.
- Assisted in synthesizing research findings to identify patterns and insights in consumer behaviour related to social interactions.
CRM and Lifecycle Marketing Intern
M1 Finance
Chicago, USA
2021.06 - 2021.08
- Collaborated with the marketing analytics, project management, and internal communications teams to launch go-to-market strategies and contributed towards improving overall marketing metrics like a 30% increase in funnel conversion rate
- Conducted a comprehensive audit of journeys and cadences on Salesforce Marketing Cloud to create a comprehensive dashboard to efficiently track and manage customer journeys while providing a high-level overview to internal stakeholders and decision makers
Sales and Marketing Intern
Taj Hotels
Bangalore
2019.06 - 2019.07
- Formulated 10+ banquet databases using the Delphi database management software and Microsoft Excel and organized logistical details and the billing process for 30 impending reservations while demonstrating a strong power over data reporting
- Prepared 25+ legal contracts and managed confidential and sensitive information while showing close attention to detail
Education
Bachelor of Science - Marketing & Professional Sales, Digital and Social Media Business Applications
Indiana University - Kelley School of Business
Bloomington, IN 2018.08 - 2022.05
Skills
- Email Marketing
- Search Engine Optimization
- Global and Intercultural Competency
- Link building techniques
- Local search optimization
- Critical Thinking
- Search engine marketing proficiency
- Webmaster tools familiarity
- Email campaign management
- Customer focus
- Strategic planning facility
- Marketing automation tools mastery
- Subscriber growth strategies
- Collaborative leadership
References
References available upon request.
Timeline
Digital Marketing Specialist
Americaneagle.com
2022.06 - 2025.04
Marketing Research Assistant
Indiana University
2022.01 - 2022.05
CRM and Lifecycle Marketing Intern
M1 Finance
2021.06 - 2021.08
Sales and Marketing Intern
Taj Hotels
2019.06 - 2019.07
Bachelor of Science - Marketing & Professional Sales, Digital and Social Media Business Applications
Indiana University - Kelley School of Business
2018.08 - 2022.05