Tableau
Soundarya Lalitha Maganty
Digital Marketing Manager
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 4+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
4
4
years of professional experience
3
3
Certifications
Work History
Sales and Marketing Specialist
Unico International
Hyderabad
10.2021 - 03.2022
- Unico is start-up which imports fermented drinks and natural cosmetics to India. It was the leading supplier for the fermented drink 'Kombucha' in Hyderabad
- Created a following of 500+ from scratch on 9 different social media platforms (including Facebook and Instagram) within one month
- Optimized product advertising on company website, Facebook, Instagram and Google Ads
- Tracked and generated reports on conversion rates, and presented weekly to marketing team
- Evaluated Google Analytics, and reported suggestions based on identified pain points
- Managed marketing content for social media, reporting activities and results to brand management team
- Created A/B testing plan for Facebook ad copy, leading to an improvement in ROI of 12%
- Monitored company budgets by comparing campaign results to financial forecasts.
Transactions Risk Investigator
Amazon
Hyderabad
05.2021 - 09.2021
- Amazon is a multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence
- Oversaw investigation and elimination of e-commerce risk and managed risk investigations of 10K+ orders independently
- Engaged in written and verbal communication with senior management, risk analysts, risk engineers, company associates, and third parties to accomplish goals, discuss identified online e-commerce risks, and recommended solutions.
Sales and Marketing Executive
Krisow Performance Fluids
Hyderabad
11.2019 - 04.2021
- Krisow is a leading supplier of specialty chemicals to the Power industry, Oil and Gas Refineries
- Improved website speed and performance by 34% by compressing images, removing old and unused media, and adding pages to user comments
- Designed marketing automation infrastructure, leveraging CRM tools (Salesforce)
- Generated $2M in sales, facilitating 10% increased profits
- Collaborated with marketing leaders to automate the creation of reports around conversion rate, traffic, conversion funnels, and retention, saving 13 hours each week of manual reporting.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
Digital Marketing Executive
Avis Budget Group
Bracknell
04.2023 - Current
- As the dedicated executive in Digital Marketing, I drove the targeted revenue and cross-sales across Direct Sales, Online, Contact center and retail platforms
- Contributed to marketing initiatives such as SEO, CRM and web/app development to enhance online sales traffic and conversion- for example, a 20-day campaign led by me resulted in revenue generation of more than £100k and bookings over 700
- Performed and presented the monthly financial analysis and forecasts to support business reviews and enable strategic decisions.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
Education
Master of Science - Business Administration And Management
Kingston Business School
London 09.2018 - 2019.10
Bachelors in Pharmacy - undefined
Osmania University
Skills
Data-driven Marketingundefined
Certification
Python (Python Data Structure) - Michigan University
Volunteer Experience
- 5th Pillar Hyderabad Branch - Aided with empowering underprivileged population affected by corruption
- Convener of the Annual College Fest - Supported launch and oversight of festival program, managing volunteers and project budgets/schedules
Software
JIRA
Salesforce
Adobe
Photoshop
Wordpress
Timeline
Digital Marketing Executive
Avis Budget Group
04.2023 - Current
Sales and Marketing Specialist
Unico International
10.2021 - 03.2022
Transactions Risk Investigator
Amazon
05.2021 - 09.2021
Sales and Marketing Executive
Krisow Performance Fluids
11.2019 - 04.2021
Master of Science - Business Administration And Management
Kingston Business School
09.2018 - 2019.10
Bachelors in Pharmacy - undefined
Osmania University
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