Tableau
Soundarya Lalitha Maganty
Digital Marketing Manager
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 4+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
4
4
years of professional experience
3
3
Certifications
Work History
Sales and Marketing Specialist
Unico International
Hyderabad
10.2021 - 03.2022
- Unico is start-up which imports fermented drinks and natural cosmetics to India. It was the leading supplier for the fermented drink 'Kombucha' in Hyderabad
- Created a following of 500+ from scratch on 9 different social media platforms (including Facebook and Instagram) within one month
- Optimized product advertising on company website, Facebook, Instagram and Google Ads
- Tracked and generated reports on conversion rates, and presented weekly to marketing team
- Evaluated Google Analytics, and reported suggestions based on identified pain points
- Managed marketing content for social media, reporting activities and results to brand management team
- Created A/B testing plan for Facebook ad copy, leading to an improvement in ROI of 12%
- Monitored company budgets by comparing campaign results to financial forecasts.
Transactions Risk Investigator
Amazon
Hyderabad
05.2021 - 09.2021
- Amazon is a multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence
- Oversaw investigation and elimination of e-commerce risk and managed risk investigations of 10K+ orders independently
- Engaged in written and verbal communication with senior management, risk analysts, risk engineers, company associates, and third parties to accomplish goals, discuss identified online e-commerce risks, and recommended solutions.
Sales and Marketing Executive
Krisow Performance Fluids
Hyderabad
11.2019 - 04.2021
- Krisow is a leading supplier of specialty chemicals to the Power industry, Oil and Gas Refineries
- Improved website speed and performance by 34% by compressing images, removing old and unused media, and adding pages to user comments
- Designed marketing automation infrastructure, leveraging CRM tools (Salesforce)
- Generated $2M in sales, facilitating 10% increased profits
- Collaborated with marketing leaders to automate the creation of reports around conversion rate, traffic, conversion funnels, and retention, saving 13 hours each week of manual reporting.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
Digital Marketing Executive
Avis Budget Group
Bracknell
04.2023 - Current
- As the dedicated executive in Digital Marketing, I drove the targeted revenue and cross-sales across Direct Sales, Online, Contact center and retail platforms
- Contributed to marketing initiatives such as SEO, CRM and web/app development to enhance online sales traffic and conversion- for example, a 20-day campaign led by me resulted in revenue generation of more than £100k and bookings over 700
- Performed and presented the monthly financial analysis and forecasts to support business reviews and enable strategic decisions.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
Education
Master of Science - Business Administration And Management
Kingston Business School
London 09.2018 - 10.2019
Bachelors in Pharmacy - undefined
Osmania University
Skills
Data-driven MarketingEmail CampaignsContent MarketingSEMSEODigital StrategyCRMGoogle AdsFacebook AdsLinkedIn AdsGoogle AnalyticsBufferGoogle Tag ManagerPhotoShopInDesignIllustratorSearch engine marketing
Strategic planning
Market Positioning
Market Analysis
Campaign management
Product development
Planning and Coordination
Certification
Python (Python Data Structure) - Michigan University
Volunteer Experience
- 5th Pillar Hyderabad Branch - Aided with empowering underprivileged population affected by corruption
- Convener of the Annual College Fest - Supported launch and oversight of festival program, managing volunteers and project budgets/schedules
Software
JIRA
Salesforce
Adobe
Photoshop
Wordpress
Timeline
Digital Marketing Executive
Avis Budget Group
04.2023 - Current
Sales and Marketing Specialist
Unico International
10.2021 - 03.2022
Transactions Risk Investigator
Amazon
05.2021 - 09.2021
Sales and Marketing Executive
Krisow Performance Fluids
11.2019 - 04.2021
Master of Science - Business Administration And Management
Kingston Business School
09.2018 - 10.2019
Bachelors in Pharmacy - undefined
Osmania University