SOUNDARYA MAGANTY
London
Summary
Results-driven Marketing professional with 4+ years of experience. Proven expertise in developing and executing successful marketing strategies, optimizing campaigns for revenue growth, and analyzing market trends. Skilled in budget management, data analysis, and social media. Strong leadership and collaboration abilities, with a focus on automation and technical proficiency.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Executive
Avis Budget Group
London
04.2023 - 01.2024
- Challenge: Drove targeted revenue and cross-sales across Direct Sales, Online, Contact center, and retail platforms.
- Action: Led a 20-day campaign resulting in £100k revenue and over 700 bookings through SEO, CRM, and web/app development initiatives.
- Result: Achieved a significant boost in online sales traffic and conversion.
- Challenge: Presented monthly financial analysis and forecasts to support business reviews and strategic decisions.
- Action: Created solution-based execution plans using Google Analytics and internal reporting data.
- Result: Improved decision-making processes and business performance.
- Challenge: Oversaw marketing expenditures and coordinated department workflow under budget constraints.
- Action: Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Result: Efficiently managed resources and enhanced strategic marketing approaches.
Sales and Marketing Specialist
Unico International
Hyderabad
10.2021 - 03.2022
- Challenge: Established a following of 500+ on 9 social media platforms within one month.
- Action: Optimized product advertising on the company website, Facebook, Instagram, and Google Ads.
- Result: Enhanced brand visibility and achieved significant growth in social media engagement.
- Challenge: Implemented A/B testing plan for Facebook ad copy.
- Action: Improved ROI by 12% through strategic adjustments based on testing results.
- Result: Increased the effectiveness of Facebook advertising.
Transactions Risk Investigator
Amazon
Hyderabad
05.2021 - 09.2021
- Challenge: Oversaw investigation and elimination of e-commerce risk for 10K+ orders.
- Action: Engaged in communication with senior management, risk analysts, and third parties to address e-commerce risks.
- Result: Successfully mitigated risks and contributed to a secure e-commerce environment.
Sales and Marketing Executive
Krisow Performance Fluids
Hyderabad
11.2019 - 04.2021
- Challenge: Improved website speed and performance by 34%.
- Action: Implemented changes such as compressing images and leveraging CRM tools (Salesforce).
- Result: Increased website efficiency and user satisfaction.
- Challenge: Generated $2M in sales, facilitating a 10% increase in profits.
- Action: Collaborated with marketing leaders to automate report creation, saving 13 hours weekly.
- Result: Contributed significantly to sales revenue and streamlined reporting processes.
Education
Master of Science - International Business Management
Kingston University
Bachelor of Science - Pharmaceutical Sciences
Osmania University
Skills
- Marketing Strategy and Planning
- Event Management
- Social Media Management
- Stakeholder Relationship Building
- Analytical Skills
- CRM Management
- Communication Skills
- Adaptability and Time Management
- Competitive Analysis
- Presentations
Certification
- Mastering Digital Marketing- London Business School
- SQL (Introduction and Database) - Michigan University
- Python (Python Data Structure) - Michigan University
- PRINCE2 Foundation in Project Management - PeopleCert
Timeline
Digital Marketing Executive
Avis Budget Group
04.2023 - 01.2024
Sales and Marketing Specialist
Unico International
10.2021 - 03.2022
Transactions Risk Investigator
Amazon
05.2021 - 09.2021
Sales and Marketing Executive
Krisow Performance Fluids
11.2019 - 04.2021
Master of Science - International Business Management
Kingston University
Bachelor of Science - Pharmaceutical Sciences
Osmania University
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