SOUMAYA EL FILALI
Multimedia Journalist & Documentary Filmmaker
London
Overview
5
5
years of professional experience
Work History
Freelance Reporter/Producer
Multiple Organizations
London
12.2023 - Current
- Made For Us Podcast: Developed story pitches and shortlisted guests for the podcast about innovation and inclusivity - Coordinated and scheduled interviews and guests - Formulated questions and sub-topic to be discussed each episode.
- Pulse Pod: Researched, pitched and wrote news articles on the industry of pulses and the future of food and sustainability based on current events or trends - Conducted interviews with key figures and industry leaders to obtain information for stories - Compiled data and statistics to supplement stories and features.
Digital Fellow
WFAE (NPR)
Charlotte
12.2022 - 06.2023
- Reported on the race and equity beat.
- Co-produced 'EQUAlibrium', a live discussion-based podcast on race and equity in Charlotte.
- Researched and pitched stories for flagship daily programme, 'Charlotte Talks'.
- Produced and edited local audio content.
- Produced day-to-day social media properties, including videos, news captions, and audiograms.
- Repurposed existing material into new engaging content for digital audiences and social media platforms.
- Developed innovative strategies to reach different audiences, especially in communities of colour.
- Utilised Grove to edit web content and ensured adherence to AP style guidelines.
- Produced daily and weekly newsletters.
Branding & Digital Marketing Associate
Vision Health, Dubai, UAE
04.2020 - 06.2021
- Won 2nd place at the international weekend-long entrepreneurial competition Techstars StartUp for creating Vision Health, an app where individuals volunteer services to the elderly and win rewards. Award provided office space, a year of mentoring, and training in digital marketing.
- Developed company's brand identity and image.
- Identified target customers and selected appropriate marketing channels to reach them.
Editorial Intern
Conde Nast Traveller ME, Dubai, UAE
02.2020 - 03.2020
- Wrote over ten 400-word stories for the magazine’s website about travel, art, and lifestyle.
- Fact-checked articles through research and reviewed information with sources.
- Proofread and edited final articles to ensure alignment with publishing guidelines.
Content Writer
Hot Media Publishing, Dubai, UAE
09.2019 - 12.2019
- Covered stories for Dubai’s largest content agency writing for several of its print publications, including World Traveller Magazine, DXB City Expert, and UAE Education.
- Developed social media content for 6 different brands in English and Arabic.
- Managed the scheduling and posting of articles using website back-end.
Freelance Journalist
Morocco World News, Rabat, Morocco
11.2016 - 01.2017
- Covered breaking news and feature stories for the online platform with a focus on political and socioeconomic news.
- Contributed to the print publication by creating English-language content.
Education
Columbia Graduate School of Journalism, New York
05.2022
American University in Dubai, United Arab Emirates
12.2019
Skills
Languages: Arabic (Moroccan dialect - native) & English (fluent)
Digital: Proficient in cinematography using C200, Adobe Premiere Pro, and Audition; skilled in photography and social media management
Memberships: AMEJA member Alumna of the world's largest youth leadership organisation, AIESEC Recruited and trained members in leadership skills and SDGs
Additional Information
I possess the High Potential Individual work visa that allows me to work anywhere in the UK (does not require sponsorship).
Timeline
Freelance Reporter/Producer
Multiple Organizations
12.2023 - Current
Digital Fellow
WFAE (NPR)
12.2022 - 06.2023
Branding & Digital Marketing Associate
Vision Health, Dubai, UAE
04.2020 - 06.2021
Editorial Intern
Conde Nast Traveller ME, Dubai, UAE
02.2020 - 03.2020
Content Writer
Hot Media Publishing, Dubai, UAE
09.2019 - 12.2019
Freelance Journalist
Morocco World News, Rabat, Morocco
11.2016 - 01.2017
Columbia Graduate School of Journalism, New York
American University in Dubai, United Arab Emirates
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