Summary
Overview
Work History
Education
Skills
Languages
Affiliations
Timeline
Generic

SORINA STEFANESCU

London

Summary

Dynamic marketing leader with a proven track record at Red Interactive, proven revenue growth through strategic affiliate partnerships. Expert in affiliate channels and networks and performance management, with strong team leadership and negotiation skills. Adept at leveraging data for market analysis and strategic planning, ensuring compliance and optimizing budget and revenue streams.

Overview

15
15
years of professional experience

Work History

HEAD OF AFFILIATES

Red Interactive (Super Group)
London
06.2022 - Current
  • Directed affiliate marketing strategy and operations, managing multi-million dollar revenue streams for Super Partners portfolio.
  • Cultivated senior affiliate partnerships across international markets to enhance collaboration.
  • Drove strategic initiatives to expand affiliate network and optimize partner performance.
  • Collaborated with C-level executives on business development strategies to support growth.
  • Oversaw team performance, providing strategic direction for affiliate marketing initiatives.

MARKETING TEAM LEAD

Red Interactive (Super Group)
London
04.2019 - 06.2022
  • Led cross-functional marketing team of 6+ professionals within the affiliate and operations team
  • Developed and executed integrated marketing strategies resulting in year-over-year revenue growth
  • Managed departmental budget allocation and resource planning
  • Implemented performance management frameworks and team development programs
  • Collaborated with product and technology teams to enhance marketing automation capabilities

AFFILIATE MARKETING MANAGER

Red Interactive (Super Group)
London
01.2018 - 04.2022
  • Managed a portfolio of over 200 affiliate partners, generating more than $2 million in annual revenue.
  • Achieved significant improvement in affiliate program ROI through strategic optimization initiatives
  • Led acquisition strategy resulting in 45+ new high-value affiliate partnerships
  • Negotiated commercial agreements and maintained compliance across all partner relationships
  • Developed comprehensive reporting frameworks for weekly/monthly KPI tracking and analysis
  • Collaborated with creative teams to develop high-converting marketing materials

INTERNATIONAL AFFILIATE MANAGER

Betclic Ltd
London
11.2012 - 12.2017
  • Established and managed international affiliate partnerships across diverse markets.
  • Increased revenue from affiliates through strategic development and optimization of partnerships.
  • Developed key performance metrics and reporting systems for program evaluation.
  • Led compliance initiatives to ensure adherence to regulatory requirements in affiliate activities.
  • Executed targeted promotional campaigns distributed through affiliate networks.
  • Managed end-to-end client billing processes and resolved complex partner escalations.

CONTENT EXECUTIVE

Betclic Ltd
London
11.2010 - 11.2012
  • Executed comprehensive content marketing and CRM strategies across multiple channels
  • Managed email marketing campaigns using Emailvision and Epsilon platforms
  • Conducted competitive analysis and market research to inform content strategy
  • Created and maintained SQL databases for customer segmentation and targeting
  • Collaborated with product teams to develop promotional content and social media campaigns
  • Achieved 25% improvement in email campaign performance through optimization initiatives

MARKETING INTERN

Islington Council
London
06.2010 - 08.2010
  • Analyzed transport and demographic data to support strategic planning initiatives
  • Created comprehensive reports and recommendations for Transport Strategy documentation
  • Managed database maintenance and client account administration

Education

Master - Public Administration

London Metropolitan University
London
01.2011

Master - Marketing

Babes Bolyai University
Cluj Napoca, Romania
01.2007

Skills

  • Affiliate networks and marketing
  • Partner development and performance management
  • Budget and revenue optimization
  • Market analysis and strategic planning
  • Compliance and data reporting
  • Team leadership and negotiation
  • Cross-functional collaboration
  • MacOS and Windows proficiency
  • Advanced Excel skills
  • Google Analytics expertise
  • Adobe Creative Suite proficiency

Languages

  • Romanian, Native
  • English, Fluent
  • Spanish, Intermediate
  • French, Intermediate
  • Italian, Basic
  • German, Basic

Affiliations

INTERESTS & ACTIVITIES

Active Lifestyle: Passionate tennis player and hiking enthusiast who finds balance through physical activity and outdoor exploration across the UK's countryside

Culinary & Cultural Pursuits: Enjoy cooking international cuisine and exploring global flavors through travel - combining my love for different cultures with culinary adventures

Personal Development: Deeply interested in psychology and human behavior, constantly seeking opportunities for self-growth and learning through books, workshops, and meaningful conversations

Creative Expression: Regular dancer who appreciates the art of movement and rhythm - find that creative outlets enhance both personal wellbeing and professional creativity

Continuous Learning: Committed to lifelong learning and personal development, always looking for new challenges and opportunities to expand my perspectives in all aspects of life

Timeline

HEAD OF AFFILIATES

Red Interactive (Super Group)
06.2022 - Current

MARKETING TEAM LEAD

Red Interactive (Super Group)
04.2019 - 06.2022

AFFILIATE MARKETING MANAGER

Red Interactive (Super Group)
01.2018 - 04.2022

INTERNATIONAL AFFILIATE MANAGER

Betclic Ltd
11.2012 - 12.2017

CONTENT EXECUTIVE

Betclic Ltd
11.2010 - 11.2012

MARKETING INTERN

Islington Council
06.2010 - 08.2010

Master - Public Administration

London Metropolitan University

Master - Marketing

Babes Bolyai University

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SORINA STEFANESCU