Sophie Shipley
Caton,Lancashire
Summary
Dynamic professional with a strong foundation in communications, client relationship management, brand development, & multi-channel campaigns. Demonstrates exemplary interpersonal skills, a passion for people & culture initiatives & a high level of organisation, with the ability to manage multiple priorities effectively. Skilled in copywriting, content creation, lead generation, & website development, with a proven track record of streamlining processes to enhance efficiency.
Overview
8
8
years of professional experience
Work history
Sales Associate
TK Maxx
2024.09 - Current
- Delivering a high level of customer service to provide an efficient & positive experience & ensure repeat business.
- Effectively handling a wide range of customer queries & resolving issues to a high standard.
- Working both individually and as part of a team to prepare & organise store layouts & product displays to entice customers & encourage sales.
- Demonstrating a keen & flexible approach to all aspects of the role by consistently volunteering during low staff & peak periods.
- Continually seeking ways to streamline processes & enhance the customer experience.
DIGITAL MARKETING EXECUTIVE
Lexxic Ltd
2023.07 - 2024.08
- Planned, created content for & managed the organic & paid social media strategy across LinkedIn, Instagram and X, including using cross-platform content to promote product launches, key neurodiverity & DEI awareness days, blogs, campaigns & company developments.
- Utilised CRM software including HubSpot to create & distribute newsletters & campaign emails to promote product launches & gain user-generated content for social media.
- Developed & led the website content plan including SEO optimised blogs, resources & landing pages.
- Managed PPC ads to promote campaigns.
- Designed website content, supported with the launch of & co-created resources, social media content & press releases for Neurodiversity Celebration Week 2023, the largest event of its kind in the world. 2023's campaign more than doubled previous event sign-ups (164,000+ sign-ups across 139 countries) & gained coverage on Channel 4's The Last Leg, BBC Radio channels, BBC Sport online & national newspapers.
- Nurtured potential client leads & business partnerships through targeted email workflows.
- Monitored KPIs regularly to ensure constant improvement in digital strategies.
DIGITAL MARKETING MANAGER
Big Finish Productions
2022.09 - 2023.06
- Managed the digital marketing strategy, including creating content for Facebook, Twitter, Instagram, YouTube, weekly news updates & sales emails, updating website content & producing campaign ideas to attract new business.
- Developed strategies to improve end-to-end customer journeys & drive sales such as rebranding low-cost product collections to target new audiences.
- Coordinated product marketing by working with producers, directors & writers to track the development of promotional assets & map these into a launch plan.
- Implemented analytics tools, enhancing performance tracking capabilities.
COPYWRITING CONSULTANT
GRAVITAS RECRUITMENT GROUP
2021.06 - 2022.09
- Acted as Diversity & Inclusion Ambassador to support & grow the group's local & global DEI strategy.
- Worked closely with the people & culture team to create & deliver engaging employee events to & develop promotional marketing collateral
- Planned & implemented a targeted content strategy to attract candidates & clients in 6 regions across the UK & Asia.
- Created digital marketing & copywriting collateral including social media content, articles, marketing campaigns & newsletters.
- Planned & delivered training sessions on topics such as understanding content & copywriting, developing social media skills & establishing brand identity.
- Managed social media channels including Facebook, Twitter, Instagram & YouTube.
- Acted as Diversity & Inclusion Ambassador to support & grow the group's DEI strategy.
- Built brand awareness through international & local recruitment awards including creating entries for & developing an annual awards plan.
CREATIVE CONTENT LEAD
WILSON COOK AGENCY
2020.09 - 2021.06
- Supported over 20 clients across sectors including retail, interior design, construction & sports marketing, by creating & managing all aspects of their marketing campaigns, sales emails & website content.
- Worked closely with clients to plan & develop effective content strategies tailored to their specific brand identity & target audiences.
- Mapped keywords for all content & optimised for SEO.
- Produced detailed reports to track progress against agreed KPIs, outline the development of their brand strategy & map future campaigns.
COMMUNICATIONS MANAGER
NIBBLE CORPORATION
2019.10 - 2020.09
- Working with consumer & B2B clients in the hospitality, food and beverage sectors.
- Developing marketing campaigns supported with newsletters, social media content and press releases, including promoting a milestone anniversary for a restaurant chain which resulted in a 25% rise in sales across all sites.
- Building media contacts for targeted press releases and product promotions.
- Creating organic social media content for Twitter, Facebook, Instagram and LinkedIn.
- Performing daily social responsiveness and audience engagement to solve queries, strengthen brand messaging and promote products and offers.
- Producing Mailchimp newsletters and managing customer databases to drive brand visibility and increase sales.
- Updating websites including refreshing content and improving UX.
DIGITAL MEDIA AND MARKETING EXECUTIVE
CONNECTIONS RECRUITMENT
2018.07 - 2019.06
- Produced marketing campaigns & content targeting potential clients & candidates as part of their hiring & job-search processes.
- Co-created & project managed a Valentine's Day campaign which saw company Facebook page views increase 459%, video impressions increase 9256% & overall social engagement increase 2968%.
- Oversaw the full redesign & launch of the company website.
- Created & edited website content, blogs, job advertisements & marketing materials.
- Managed social media channels & created digital strategies to encourage new business & nurture existing clients.
Education
BA (Hons) Degree - English and Linguistics
Manchester Metropolitan University
Masters Degree - Journalism
University of Salford
Skills
- Exemplary people & communication skills
- Strong level of organisation, with the ability to manage multiple priorities & effectively work to deadlines
- Flexibile approach to work requirements & willingness to consistently seek new ways to streamline processes
- Client relationship management
- Brand development
- Copywriting & content creation
- Multi-channel campaigns
- Lead generation
- Website development
- CPD - Fast Track to Digital Marketing
Timeline
Sales Associate
TK Maxx
2024.09 - Current
DIGITAL MARKETING EXECUTIVE
Lexxic Ltd
2023.07 - 2024.08
DIGITAL MARKETING MANAGER
Big Finish Productions
2022.09 - 2023.06
COPYWRITING CONSULTANT
GRAVITAS RECRUITMENT GROUP
2021.06 - 2022.09
CREATIVE CONTENT LEAD
WILSON COOK AGENCY
2020.09 - 2021.06
COMMUNICATIONS MANAGER
NIBBLE CORPORATION
2019.10 - 2020.09
DIGITAL MEDIA AND MARKETING EXECUTIVE
CONNECTIONS RECRUITMENT
2018.07 - 2019.06
BA (Hons) Degree - English and Linguistics
Manchester Metropolitan University
Masters Degree - Journalism
University of Salford