Sophie Potterton
Worcester,Worcestershire
Summary
With a strong background in both visual storytelling and strategic marketing, I have honed my skills in designing artwork for point-of-sale, as well as leading creative projects from concept to execution. In my current role, I combine my artistic eye with an understanding of brand messaging to produce impactful marketing collateral. Having taken time to travel and gain diverse international experience, I am now seeking a new challenge in Bath or Bristol, eager to expand my creativity and marketing expertise in an innovative environment. A loyal team player, I am known for my attention to detail and leadership in organizing and executing projects, including a leading role in managing my final degree show.
Overview
6
6
years of professional experience
9
9
years of post-secondary education
Work history
Product Marketing Executive
Victoria Carpets Ltd
Kidderminster , West Midlands
12.2024 - Current
- Joined as Marketing Assistant in December 2024, was promoted to Product Marketing Executive in April 2025.
- Worked on multiple product launches at once, successfully generating sales and public interest.
- Design artwork for point-of-sale materials for two brands, showcased in stores across the UK and Ireland.
- Executed engaging promotional events that successfully attracted target audiences and potential customers.
- Coordinate with the wider sales team to ensure alignment of marketing strategies and goals.
- Work alongside national retailers such as John Lewis and Tapi.
- Attend national flooring shows, requiring months of planning.
- Manage invoicing and purchase orders for external printers.
- Assisted in point-of-sale rebrand for one of the four brands under Victoria PLC.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Create care guides for products.
- Proficient use in Business Central/Navision, an enterprise resource planning system.
- Manage the marketing inbox with product queries.
- Successfully delivered on tasks within tight deadlines.
- Daily proficiency in using Adobe InDesign, Illustrator, and Photoshop.
- Streamlined processes with advanced Excel skills.
- Communicate with external pattern makers to ensure the smooth running of projects of large quantities.
- Work with national buying groups, assisting them with their artwork.
Receptionist,Social Media Manager,Head Housekeeper
St Austell Brewery
Sennen, Cornwall
09.2023 - Current
- Alongside my role as receptionist, head housekeeper, and previous duty managerial roles at the Old Success Inn, I manage the social media platforms.
- Carry out all administrative tasks.
- Complete weekly banking, including logging figures onto the system and carrying out end-of-day banking procedures.
- Greet incoming customers in a professional manner and provided friendly, knowledgeable assistance.
- Create weekly rota's for the housekeeping team.
- Deal with payments of upcoming hotel guests.
- Ensure orders have been completed within a deadline.
- Create images and reels with excellent editing skills to promote upcoming and current products and/or events that require advertisement.
- Respond to comments, messages, and feedback to build brand activity profiles.
- Ensure rooms are cleaned to the highest standard.
- Collect and process guest data in line with data protection regulations.
Head Waitress
Staceys Yum Me Kitchen
Karpathos, Greece
05.2023 - 09.2023
- Served meals and drinks with professionalism and skill, maintaining high presentation and quality standards.
- Overcame language barriers with customers.
- Managed cashing up and closing down the restaurant.
- Translated customer requests clearly to kitchen staff to meet specific dietary needs and preferences.
Video Producer
University of South Wales
Cardiff, Wales
03.2022 - 07.2022
- Worked with a small number of course members to produce a diverse promotion film for the 'Documentary Photography 2022 Packed Lunch Exhibition'.
- Managed and directed several interviews, in addition to gathering media for the final edit.
- Worked within a deadline to create a promo film that informed the audience.
- Attended multiple creative meetings to discuss the direction and overall design of the film.
- Oversaw pre-production duties including storyboarding, scripting, casting, location and equipment sourcing.
First Assistant Wedding Photographer
Cath Regan Photography
Worcester, West Midlands
12.2019 - 12.2019
- Composed pictures with a creative and technical eye for detail.
- Took portraits of individuals, families, and groups at interior and exterior locations.
- Shot using two different cameras.
- Worked with and under the lead photographer's instructions and guidance.
- Captured candid photographs of the wedding party and detailed shots.
- Successfully worked with challenging lighting and movement.
Education
Bachelor of Arts - Documentary Photography
University of South Wales
Cardiff 09.2019 - 06.2022
A-Levels - Photography, English Language and Law BTEC
Worcester Sixth Form College
Worcester 09.2016 - 05.2018
GCSEs - Photography
Nunnery Wood High School
Worcester 09.2011 - 05.2016
Skills
- Outstanding Organisational Skills
- Product launch expertise
- Copywriter
- Creative and innovative
- Proficient use of Adobe; including InDesign, Photoshop and Illustrator
- Proficient use of Microsoft 365 applications; including Excel and Word
- Graphic design basics
- Social Media Management
- Approachable
- Motivated, Enthusiastic, and Adaptable
- Team and Independent Working
- Events Organisation
- Quick Learner
- Hard Working
Accomplishments
- My Final Major Project 'I Think It's Time to Move On' was selected to feauture in Amateur Photography Magazine's Article 'Best of Degree Shows 2022'.
- Featured in a photographic exhibition in St David's Shopping Centre in Cardiff.
Voluntary Work
Voices of Cornwall Charity Concert
- Managed social media platforms to advertise a charity concert 'Voices of Cornwall', which sold out as a result of my social media activity. All proceeds made go towards the Cornwall Air Ambulance.
- Assisted with the smooth running of the charity concert in Penzance.
References
The Old Success Inn
Barbara Griffiths - Senior Assistant Manager
griffithsb@staustellbrewery.co.uk
01736 871232
University of South Wales
David Barnes - Course Leader
david.barnes@southwales.ac.uk
Timeline
Product Marketing Executive
Victoria Carpets Ltd
12.2024 - Current
Receptionist,Social Media Manager,Head Housekeeper
St Austell Brewery
09.2023 - Current
Head Waitress
Staceys Yum Me Kitchen
05.2023 - 09.2023
Video Producer
University of South Wales
03.2022 - 07.2022
First Assistant Wedding Photographer
Cath Regan Photography
12.2019 - 12.2019
Bachelor of Arts - Documentary Photography
University of South Wales
09.2019 - 06.2022
A-Levels - Photography, English Language and Law BTEC
Worcester Sixth Form College
09.2016 - 05.2018
GCSEs - Photography
Nunnery Wood High School
09.2011 - 05.2016