Sophie Oram
Summary
Accomplished hospitality sales professional with expertise in key account management and business development in a variety of markets including corporate travel, MICE, weddings and events.
Overview
13
13
years of professional experience
Work history
Head of Sales
Delamere Manor
Cheshire
05.2023 - Current
- Responsible for increasing revenue for the venue through weddings, events and private hire
- Increasing awareness of the venue through building relationships with wedding planners, event agencies, location managers and working closely with our marketing manager to develop new strategies to keep ahead of the competition
- Responding to enquiries, qualifying new leads, sending proposals, conducting viewings, issuing contracts
- Organising monthly open days and supplier showcases three times per year
- Representing Delamere Manor at exhibitions to build awareness and source new leads
- Leading all negotiations and supporting the team with their negotiations
- Conducting yearly competitor analysis to ensure we are positioning ourselves well within the wedding market
Director of Business Travel
The Savoy
London
01.2019 - 04.2020
- Responsible for managing all corporate travel accounts (including local and global accounts)
- Sourcing new business through networking events, cold calling, submitting RTB's and liaising with the global accounts team
- Organising and partaking in 2-3 international trips per year to visit key accounts based in the USA and Canada. Visiting Travel Managers for reviews and presenting to travel bookers to build awareness of the hotel
- Responding to all RFP's in line with the hotels budget and pricing strategy
- Hosting fam trips for local PA's and TMC's
- Conducting quarterly and annual review meetings with Travel Managers to ensure they are in line with their agreement
Sales Manager, Groups
The Savoy
London
01.2017 - 12.2018
- Driving revenue within the groups segment, targeting MICE agents, DMC's and direct event bookers
- Supporting the sales executives with proposals and following up on key leads
- Hosting fam trips for MICE agents and supporting the sales executives on any VIP site visits
- Visiting local DMC's and MICE agencies, presenting The Savoy and showcasing what we have to offer
Sales Manager
Malmaison
London
03.2015 - 12.2016
- Responsible for increasing revenue in all hotel departments including meetings & events, group accommodation, corporate accommodation, restaurant and bar
- Hosting fam trips for MICE agents, TMC's, event bookers, travel bookers
- Representing Malmaison London at exhibitions, and visiting client offices to present to event and travel bookers
- Managing all corporate accommodation accounts, submitting RFPs in line with the hotel's pricing strategy, rate negotiations and conducting quarterly and yearly reviews
- Supporting the events executive with meeting & event rate negotiations and following up on key leads
- Building a local database to increase revenue for the restaurant and bar
Sales Specialist, Business Travel
Starwood Hotels
London
05.2013 - 03.2015
- Managing approximately 40 small-medium sized corporate accounts across 4 Central London hotels
- Sourcing new local business through networking and cold calling
- Submitting RTBs for new global accounts and working with the global account manager to source potential new business
- Hosting fam trips and conducting site visits across 4 hotels
- Representing Starwood Hotels at large exhibitions
- Submitting RFPs and negotiating rates in line with each hotel's pricing strategy
Groups & Conventions Sales Executive
Starwood Hotels
London
08.2012 - 05.2013
- Answering incoming enquiries for 4 Central London hotels, sending proposals, rate negotiations and submitting contracts
- Conducting site visits and ensuring each site visit is in line with the hotel's unique brand
- Assisting the Sales Managers with fam trips
Education
Bachelor of Arts - International Hospitality Management
Leeds Metropolitan University
Leeds 04.2001 -
Skills
- Key account management
- New business development
- Competitor analysis
- Pricing strategy development
- Contract negotiation
- Networking
- Interpersonal communication
Affiliations
- Outside of work I am a 'Mum' to my two daughters. In the little spare time I have for me I have I enjoy partaking in HIIT classes at the gym, finding new restaurants to try and catching up with friends
References
References available upon request.
Timeline
Head of Sales
Delamere Manor
05.2023 - Current
Director of Business Travel
The Savoy
01.2019 - 04.2020
Sales Manager, Groups
The Savoy
01.2017 - 12.2018
Sales Manager
Malmaison
03.2015 - 12.2016
Sales Specialist, Business Travel
Starwood Hotels
05.2013 - 03.2015
Groups & Conventions Sales Executive
Starwood Hotels
08.2012 - 05.2013
Bachelor of Arts - International Hospitality Management
Leeds Metropolitan University
04.2001 -
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