Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Volunteer Work
Timeline
Generic

Sophie Laplante

London

Summary

High-performing Project Manager with extensive portfolio of international project accomplishments spanning 8 years. Outgoing, hands-on professional bringing valuable relationship building and retention skills which amassed diversified network of industry providers, ensuring optimal quality and results for successful events. Ambitious, enthusiastic, and eager to contribute to team success through hard work, attention to detail and excellent organization, team leadership, and communication skills. Motivated to learn, grow, and excel while producing the highest standard quality of experience, event and service.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Global Experiential Marketing and Events - EMEA

TikTok
05.2022 - Current
  • WINNER of 2023 TikTok ByteStyle Marketing Award "Sophie took on a project with GR and delivered the Brussels Culture event for guests from the European parliament in September. It was the epitomy of an XFN project which she lead seamlessly working with GR and Comms. The result was highly effective and the panel sessions with high profile guests, a keynote intro from Rich and a standout creator performance received excellent feedback. GR were thrilled with the attendance of their KOL audience and verbatim feedback that it was the best event hosted in Brussels by a brand."
  • Strategized, design, delivered expert project management for TikTok brand partnerships such as Cannes Film Festival, The Oscars, Cannes Lions, The World Economic Forum in Davos, Eurovision, PRIDE campaigns in Berlin, London, Paris, Amsterdam, and Manchester, Tour de France, Six Nations Rugby, Edinburgh Fringe Festival, Cop28 Dubai, Paris Games Week, Gamescom, EGX London, ForYouFest 2023, Latin Grammys, Frankfurt Buchemesse, Festival du Livre Paris.
  • Best Brand Experience Drum Award Nominee 2022 for TikTok x Edinburgh Fringe Festival
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Launched successful digital marketing campaigns that achieved goals for increased traffic.
  • Developed experiential events by creating look and feel and following company guidelines.
  • Drove research projects to further develop understanding of customers and validate experience design choices before and after development.
  • Worked closely with external event platforms and agency partners on design, platform integrations and experience implementation.
  • Oversaw production and delivery of creative assets for virtual and in-person events.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Event Manager

The Ivy Collection & Caprice Holdings
11.2021 - 05.2022
  • Oversee preparation and management of event budgets to deliver at or below projected costs for major companies such as Goldman Sachs, Disney, Amazon, Meta, Google, Warner Brothers, Deloitte, etc.
  • Advanced skills in programs such as Sales Force, Open Table, Ivvy, etc.
  • Recommended workflow and budget improvements, resulting in 16% savings per event.
  • Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
  • Managed administrative logistics of events planning, event booking and event promotions.
  • Develop status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
  • Set weekly goals for 26 inside sales representatives.
  • Created and launched new online marketing strategies, resulting in 23% sales increase.
  • Oversaw preparation and management of event budgets to deliver at or below projected costs.

Groups and Events Sales Manager

ME London Hotel
11.2020 - 11.2021
  • Oversaw preparation and management of event budgets to deliver at or below projected costs for major events such as Adidas, ITV2 Love Island Season 7 Finale, Ferrari, Moncler, Cartier, Dermologica, etc.
  • Hired, supervised and coached 13 employees on sales strategies to optimize performance.
  • Increased regional market share 17% within 3 months.
  • Fulfilled contractual obligations for rehearsal and day of event coordination.
  • Advanced skills in programs such as Open Table, OPERA, CVENT, Focus, Design My Night
  • Managed administrative logistics of events planning, event booking and event promotions.
  • Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
  • Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics to meet demands.
  • Held one-on-one meetings with Director of Sales to identify selling hurdles and offered insight into best remedy.

Training Manager

The Walt Disney Company
04.2016 - 07.2020
  • Chosen out of 365 cast members to teach Disney Four Keys and Disney Traditions course to prepare incoming cast members for their roles in the parks and resorts.
  • Instilled and upheld core Disney values to the highest standard.
  • Focused on training specifically with cast members working as VIP tour guides, event managers, and fine dining service.
  • Conducted training courses and prepared videos for long-term use.
  • Led daily, weekly and monthly coaching, counseling and feedback sessions.
  • Share culture and customs with guests who visit the Walt Disney World Resort from around the world, creating authentic and immersive experiences.
  • On-site training visits and audits.
  • Managed new employee orientation training process for more than 10,000 employees each year.

Project Manager

Carnival Cruise Lines
10.2018 - 06.2019
  • In charge of planning and executing all activities and events onboard.
  • Ensured families are having a fun, safe, and memorable experience throughout their entire vacation.
  • Planned, designed, and scheduled phases for large projects.
  • Constantly communicating with guests and crew members, making ship-wide announcements about upcoming activities and important events.
  • Developed team communications and information for finance department meetings.
  • Monitored social media and online sources for industry trends.
  • Implemented safety plans and trained crew members to meet rigorous safety expectations.
  • Handled calibration of audio and visual equipment for guests and set up devices for optimal performance.
  • Evaluated employee performance for team of 10 people. Coached and trained team members, increasing quality of work and employee motivation.

Social Media Marketing Executive

Tennis Australia
10.2017 - 05.2018
  • Collaborated with sales, product management and web development teams streamlining communication for major ATP tournaments such as The Australian Open and Sydney International.
  • Partnered with graphic designers creating content and promoting ad campaigns.
  • Maintained internal communication systems and managed corporate email signatures.
  • Trafficked all advertisements to target audience increasing sales.
  • Identified effective promotional methods and negotiated media through meticulous market research.
  • Built, implemented and updated effective SEO strategies.

Project Manager

Tennis Australia (Australian Open & Sydney Int.)
11.2017 - 05.2018
  • Worked major events including the Australian Open and major ATP tournament Sydney International.
  • Organized and scheduled player practice courts during tournament.
  • Obtained documents, clearances, certificates and approvals from local and state agencies.
  • Accompanied players to and from courts for their matches
  • Organized transport to and from accommodation and restaurants for players.
  • Restocked water bottles and towels in players locker rooms and gym.
  • Recorded match statistics and results for tournament announcer.
  • Resolved conflicts and negotiated mutually beneficial agreements between parties.

Cultural Representative

The Walt Disney Company
04.2016 - 07.2020
  • Consistently provided professional, friendly and engaging service in a highly rated signature dining environment.
  • Followed all safety and sanitation policies when handling food and beverage to uphold proper health standards.
  • Displayed enthusiasm and knowledge about the restaurant's menu and products.
  • Routinely supported other areas of the restaurant as requested, including answering telephones and completing financial transactions for other staff.
  • Addressed diner complaints with kitchen staff and served replacement menu items promptly.
  • Guided guests through menus while demonstrating thorough knowledge of the food, beverages and ingredients.
  • Verified cash drawer against the day receipts.
  • Received frequent customer compliments for going above and beyond normal duties.

Education

Event Management And Business

University of Central Florida
Orlando, Florida

Northern Collegiate Institute And Vocational School
Sarnia, Ontario

Skills

    • Fluent in both English and French
    • Excellent communicator
    • Strong problem solver
    • Project Management
    • Confident leader
    • Personable
    • Creative
    • Proficient in Microsoft Office Suite
      • Passionate about guest experience
      • Works well under pressure
      • Exceptional attention to detail
      • Honest, trustworthy and punctual
      • Motivated team player
      • Excellent time management
      • Business administration

Certification

  • Bilingual French Immersion Certificate
  • CVENT Event Professional Certified
  • The Walt Disney Company "Leadership 101" course
  • The Walt Disney Company "Networking 101" course
  • The Walt Disney Company "Personal Branding" course
  • The Walt Disney Company "Acing the Interview" course
  • The Walt Disney Company "Resumé Writing" course
  • Crisis Management and Human Behaviors on Passenger Ships Certificate
  • Crowd Management, Passenger Safety Training and Safety Training on Passenger Ships Certificate
  • Mental Capacity Act Awareness & DoLS
  • Security Awareness and Vessel Familiarization Seafarers Certified
  • Walt Disney Certified Trainer
  • Responsible Vendor Program (RVP) Certified

Accomplishments

  • WINNER of 2023 TikTok ByteStyle Marketing Award ""Sophie took on a project with GR and delivered the Brussels Culture event for guests from the European parliament in September. It was the epitomy of an XFN project which she lead seamlessly working with GR and Comms. The result was highly effective and the panel sessions with high profile guests, a keynote intro from Rich and a standout creator performance received excellent feedback. GR were thrilled with the attendance of their KOL audience and verbatim feedback that it was the best event hosted in Brussels by a brand."
  • Best Brand Experience Drum Award Nominee 2022 for TikTok x Edinburgh Fringe Festival
  • The Walt Disney Company Trainer Academy
  • #1 in the Carnival Cruise Lines fleet for Bingo sales & entertainment team
  • "The Science of Well Being" online course - Yale University
  • French Department Student Council President (University of Western Ontario)
  • 1st year Student Council Representative of Arts & Humanity faculty (University of Western Ontario)
  • Ontario Scholar Award
  • NCIVS (Northern Collegiate Institute and Vocational School) Gold award (average of 85%+)
  • NCIVS Honors Society
  • NCIVS School Letter

Volunteer Work

  • Variety: The Children's Charity (Sydney Australia)
  • The Make A Wish Foundation (based in Orlando, Florida)
  • Give Kids the World Foundation Community, Volunteer
  • Second Harvest Food Bank of Central Florida, Volunteer
  • The Organization of Literacy of Lambton
  • Rebound: a program for youth, Summer Musical Theatre Volunteer
  • Tipple Threat Theatre Summer Camp, Event Coordinator
  • Relay for Life Event Volunteer

Timeline

Global Experiential Marketing and Events - EMEA

TikTok
05.2022 - Current

Event Manager

The Ivy Collection & Caprice Holdings
11.2021 - 05.2022

Groups and Events Sales Manager

ME London Hotel
11.2020 - 11.2021

Project Manager

Carnival Cruise Lines
10.2018 - 06.2019

Project Manager

Tennis Australia (Australian Open & Sydney Int.)
11.2017 - 05.2018

Social Media Marketing Executive

Tennis Australia
10.2017 - 05.2018

Training Manager

The Walt Disney Company
04.2016 - 07.2020

Cultural Representative

The Walt Disney Company
04.2016 - 07.2020

Event Management And Business

University of Central Florida

Northern Collegiate Institute And Vocational School

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Sophie Laplante