Sophie Holland
London
Summary
Creative and highly organised events professional with a track record of delivering live events and managing complex projects. Experienced in building strong relationships with artists, promoters, and venues, while coordinating logistics and communications across multiple stakeholders. Known for adaptability, problem-solving, and maintaining high standards under pressure. Passionate about bringing my skills into the ticketing sector within the music industry, and eager to contribute to a dynamic, collaborative team environment.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Artist & Press Operations Manager
Burn It Down Festival
Torquay
03.2021 - Current
- Managed artist liaison and communications to ensure seamless integration into festival operations.
- Coordinated press activities and media outreach to enhance festival visibility and engagement.
- Oversaw scheduling and logistics for artist performances, ensuring adherence to event timelines.
- Developed and maintained relationships with agents, artists, media partners.
- Managed accreditation for 3,000+ staff, artists, and press , ensuring rapid processing on festival days.
- Developed comprehensive marketing strategies to promote events and increase ticket sales.
- Established partnerships with local businesses and sponsors to support festival initiatives.
Home Education Coordinator
The Golden Circle
London
04.2021 - Current
- Developed and implemented tailored educational programmes for diverse families, including high net worth clients.
- Managed communication channels between parents, educational authorities and stakeholders effectively.
- Built and maintained trusted relationships with 30+ families , providing ongoing guidance, problem-solving and progress support.
- Managed a portfolio of learners, each with unique needs and goals, collaborating with educational professionals to ensure compliance with curriculum standards.
- Conducted detailed data analysis to inform adaptive progress plans, driving measurable improvements toward set targets.
Freelance Events Professional
Self Employed
London
01.2015 - Current
- Founded Little Bear Promotions, producing live shows across Guildford and London, collaborating closely with grassroots venues to deliver successful events.
- Developed and maintained strong relationships with artists, promoters, and venues, coordinating bookings, contracts, and logistics.
- Provided tour consulting for up-and-coming artists, offering strategic guidance on show planning, promotion, and audience engagement.
- Represented shows on behalf of both local and major promoters, facilitating seamless coordination between artists, venues, and production teams.
Promoter and Booking Agent
BYP
London
01.2022 - 01.2025
- Coordinated promotional and marketing campaigns to enhance visibility and engagement with target audiences.
- Managed booking schedules for artists, ensuring timely arrangements and seamless communication.
- Developed strategic partnerships with local venues and promoters to optimise event success and audience turnout.
- Cultivated relationships with clients, artists, and venue managers to foster collaboration and trust.
- Researched industry trends to identify new opportunities for talent bookings and promotional strategies.
- Oversaw logistics for events and tours, including routing, finances, booking contracts and hospitality.
Artist Liaison Manager
Takedown Festival
04.2024 - Current
- Liaised with artists to ensure seamless communication and coordination throughout festival planning.
- Managed schedules and logistics for artist engagements, enhancing overall event experience.
- Collaborated with production teams to address artist requirements and technical specifications effectively.
- Developed and maintained strong relationships with artists, fostering a supportive and positive environment.
Artist Liaison Manager
RADAR Festival
07.2018 - 07.2024
Education
PGCE - Secondary Education
University of Roehampton
London, England 09.2020 - 06.2021
Master of Science - Microbiology (Medical)
University of Surrey
Guildford 10.2015 - 06.2020
Skills
- Client & account management
- Artist liaison & tour coordination
- Event planning & operations
- Stakeholder & venue relations
- Press & media communication
- Social media promotion
- Scheduling & deadline management
- Problem-solving & adaptability
- Contract negotiation & administration
- Ticketing platforms & CRM tools (Have specific experience with Skiddle systems)
- Data analysis & reporting
- Customer service excellence
Certification
- Enhanced DBS
- Mental Health First Aid
- Youth Mental health First Aid
- First Aid at Work
- Social Media Management by Meta
References
References available upon request.
Timeline
Artist Liaison Manager
Takedown Festival
04.2024 - Current
Promoter and Booking Agent
BYP
01.2022 - 01.2025
Home Education Coordinator
The Golden Circle
04.2021 - Current
Artist & Press Operations Manager
Burn It Down Festival
03.2021 - Current
PGCE - Secondary Education
University of Roehampton
09.2020 - 06.2021
Artist Liaison Manager
RADAR Festival
07.2018 - 07.2024
Master of Science - Microbiology (Medical)
University of Surrey
10.2015 - 06.2020
Freelance Events Professional
Self Employed
01.2015 - Current