Sophie Campbell

• Developed strategic sales plans to achieve regional growth objectives and enhance market presence.
• Monitored Team sales performance to identify areas for improvement and implement corrective actions.
• Led teams to deliver tailored solutions that addressed client needs and their individual Targets
• Established strong relationships with key stakeholders in Red Bull to foster collaboration and drive business opportunities.
• Facilitated monthly team meetings to discuss progress, share best practices, address challenges and identify market trends to implement sales strategies
• Mentored team members to promote professional development.
• Conducted Red Bull training sessions to upgrade team skills.
• Boosted team morale with effective leadership
• Collaborated with senior management to align objectives and goals.
• Managed conflict resolution amongst team members, ensuring harmonious work environment.

• Managed a team who were responsible for raising Nestlé Confectionery brand performance, awareness, and availability across the grocery channel.
• Carried out monthly team meetings to discuss results, provide training and to give direction on strategic priorities to ensure the teams achievement of KPI's for each week
• Conducted development days, implemented training, development, coaching, and sharing best practice

Key Achievements:

• Managed 10 Sales Executives across the midlands, reducing staff turnover through effective recruitment and coaching.
• Conducted market analysis to identify root causes of under and over performing KPI's for each Team member
• Observed competitor activity, creating targeted commercial strategy to rival leading brands.

• To deliver agreed distribution, visibility, availability and volume sales of Nestle Confectionery products.
• To ensure that all Nestle products have allocated space as per agreed objective to maximise sales
• To ensure complete coverage of territory outlets and supply accurate data capture daily.
• Monitor and analyse Confectionary trends and competitor activities to strengthen sales strategy.

Key Achievements:

• Successfully graduated from Aspiring Managers March 2021
• Nominated team trainer
• TSE of year for area for 2020

• Marketing and running own business
• Maintaining excellent Customer Service and relationships
• Good product knowledge and meeting deadlines
• Taking concept design to end product
• Professional development.

• Arranged meetings with existing and prospect customers to generate New Business
• Excellent customer service and time management.
• Sold correct services to match business needs.
• Hit new business targets and KPI's on a monthly basis
• B2B Sales experience with good negotiation and closing of sales skills
• Diary planning and recording all daily activity and figures in CRM systems.

• Owned and developed numerous accounts, fostering exceptional working relationships to increase long-term client retention
• Achieved monthly targets in print and online advertising
• Created solutions and adverts to meet customer's advertising needs
• Contributed to team success by completing jobs quickly and accurately.
• Maintained strong IT, typing and language skills
• Worked to a high standard whilst under pressure and meeting daily deadlines

• Handled part-exchange appraisals, using persuasive negotiation skills for mutually beneficial outcomes.
• Achieved sales targets through exceptional customer service and deal-closing abilities.
• Carried out test drives, demonstrating comprehensive vehicle knowledge to provide customers with helpful, thorough insight.
• Provided first-class service from arrival to sale, communicating attentively to continuously meet customer needs.
• B2C sales experience.

• Always professional when invited into customers house
• Worked closely with customers to offer best option for them with regards to products and finance options.
• Wide product knowledge
• Time keeping
• Secured new business opportunities and increased revenue
• Pitching and presenting to all customers and closed high-value deals using negotiation skills.