Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sophia Perham

Midhurst,West Sussex

Summary

A highly enthusiastic and creative individual who has the ability to work effectively in a fast-paced changing environment. A team player who is willing to go the extra mile to complete tasks to the highest standard

Overview

8
8
years of professional experience
8
8
years of post-secondary education

Work History

Reporter

South West Londoner
London
02.2024 - Current
  • Pitching new relevant stories to my editor.
  • Conducting interviews.
  • Transcribing interviews.
  • Ensuring articles are SEO friendly with SEO headline titles.
  • Working under pressure to ensure deadlines are met.

Social media consultant

Mirage and Mole
07.2023 - 09.2023
  • Created visual news stories in video form for my client Plumpton Racecourse.
  • Created detailed post captions aimed at my client's target audience and leading lines to draw users in.
  • Proposed ideas and a social media strategy to be implemented each month with relevant hashtags to use and competitions to draw social media users in.
  • Used Metricool to assess and understand analytics of top-performing posts and used it to post across Facebook, Linkedin, X, Instagram, and TikTok simultaneously.
  • Ensured framing of videos and posts were correct for each platform posts were distributed to.

Social Media Presenter

Racing TV
London
08.2023 - 10.2023
  • Collaborating with the team of influencers with video and content ideas to drive audience engagement.
  • Interviewing and vox-popping racegoers.
  • Adapted to live events and changing situations.

Infleuncer

TikTok
04.2020 - Current
  • Grew my account to 260k+ followers during the lockdown period.
  • Presented TikTok shop, ensured I selected the right products to sell for my young target audience after assessing data and analytics carefully and ensuring I came up with a strong live video headline to draw people in.
  • Created social media videos daily and ensured every second I created would keep my audience hooked.
  • Assessed my account growth regularly, (in one week I gained 80K followers by applying my understanding of analytics).

Reporter work experience

Racing Post
London
02.2024 - 02.2024
  • Interviewed trainers, transcribed interviews, and selected key quotes to send to the editor to feature in the next days paper for the racing preview.
  • Addressed feedback from editors and implemented revisions to improve story quality.
  • Conducted research on assigned topics, generating comprehensive, factual content.
  • Pitched ideas to the editor.
  • Created SEO-driven headlines.

Writer Work Experience

Woman's Own
06.2016 - 06.2016
  • Transcribed Loose Women interviews at fast speeds.
  • Researched funny Tweets to feature in the magazine with my name in the byline.
  • Researched the Royal family, health, and well-being and pitched ideas to the team.


Social media executive

Breeze People
06.2023 - 02.2024
  • Created videos to market Breeze People PR events and bring them in more clients. Videos included events for: Little Moons, the Ever After Garden, Reading Festival, Leeds Festival, Bentley, and IFS cable cars.
  • Produced a monthly social media strategy based on conclusions from analytics.
  • Came up with captions, hashtags, and relevant emojis to draw users in.

Web Assistant and Social Media Creator Freelance

St Peters Studio St Ives
06.2023 - Current
  • Coming up with catchy website posts and updates for the award-winning Cornish bed and breakfast.
  • Using Canva to create posts.
  • Assessing analytics and data of website visits and engagement.
  • Creating and presenting videos with voiceovers and featuring in them for the website and social media channels.

Camera Minder Freelance

RaceTech
08.2023 - Current
  • Collaborating with the team of producers to ensure the schedule and screen output operates smoothly, working under extreme pressure.
  • Assisting the camera crew with RF cameras.
  • Liaising with the presenters, ensuring their microphones work and the sound system works.
  • Suggesting ideas of places on the racecourse to film which would draw the racegoers to watch the big screen at the racecourse.

CEO

Sophia Charlotte Clothing
01.2022 - 05.2022
  • Created my own clothing brand with the website linked to my TikTok profile.
  • Created my logo on Canva aimed at my followers.
  • Ensured SEO hashtags were applied to each item.
  • Ensured each item's name was relevant to the product.
  • Coded my website with a dropdown bar so buyers could personalise their clothes with their names.

Education

Bachelor of Arts - Drama and Creative Writing

Royal Holloway, University of London
Egham
09.2019 - 07.2023

A-Levels - English literature, History and Drama

Alton College
Alton
09.2017 - 07.2019

GCSEs -

Portsmouth High School
Portsmouth
01.2015 - 07.2017

Skills

  • Shorthand
  • Touch typing
  • Interviewing skills
  • Assessing analytics
  • Screenwriting and playwriting
  • Filming and editing
  • Fact-checking
  • Multimedia journalism
  • Source interviews
  • Marketing
  • Presenting

Timeline

Reporter

South West Londoner
02.2024 - Current

Reporter work experience

Racing Post
02.2024 - 02.2024

Social Media Presenter

Racing TV
08.2023 - 10.2023

Camera Minder Freelance

RaceTech
08.2023 - Current

Social media consultant

Mirage and Mole
07.2023 - 09.2023

Social media executive

Breeze People
06.2023 - 02.2024

Web Assistant and Social Media Creator Freelance

St Peters Studio St Ives
06.2023 - Current

CEO

Sophia Charlotte Clothing
01.2022 - 05.2022

Infleuncer

TikTok
04.2020 - Current

Bachelor of Arts - Drama and Creative Writing

Royal Holloway, University of London
09.2019 - 07.2023

A-Levels - English literature, History and Drama

Alton College
09.2017 - 07.2019

Writer Work Experience

Woman's Own
06.2016 - 06.2016

GCSEs -

Portsmouth High School
01.2015 - 07.2017

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Sophia Perham