Sophia Abson

• Led and mentored a high-performing fulfilment team, establishing standardized SOPs and key performance metrics, reducing order processing errors from 15% to just 1%
• Optimised workflows to accelerate order processing time from 3 days to under 24 hours, significantly enhancing operational efficiency
• Optimised end-to-end logistics and supply chain operations, improving efficiency and cost control
• Reprioritized order fulfilment, reducing warehouse stock pressure and lowering 60-day+ stock retention from 30% to 10%, improving inventory turnover
• Implemented data-driven forecasting models, improving supply chain predictability by 5%, enabling over 60% of shipments to be transported via cost-effective ground freight
• This reduced air freight dependency from more than 20% to 10%, delivering quarterly freight cost savings of $252,000
• Enhanced warehouse utilisation, increasing inventory turnover by 5% while strengthening supplier coordination and logistics workflows
• Improved on-time delivery rates from 95% to 99% and reduced logistics-related return rates by 3%, ensuring a more resilient, cost-effective fulfilment process
• Spearheaded cross-functional collaboration with sales and product management teams, driving a 10% improvement in inventory turnover
• Successfully reduced long-stay stock (60+ days) from 18% to 12%
• Improved stock preparation cycles by 14 days, ensuring timely replenishment and minimizing stockouts
• Leveraged Power BI & Salesforce for real-time data analytics, improving forecast accuracy by 5% and shipment tracking visibility by 10%, leading to a 6% reduction in order delays
• Strengthened customer trust through proactive delivery updates, ensuring seamless logistics execution
• Developed predictive analytics models, setting strategic air freight thresholds to maintain cost control under 10%, while sustaining 95%+ on-time delivery rates
• Increased reporting efficiency by 15%, enabling faster and more informed strategic decision-making
• Created collaborative work environment for positive team dynamics.
• Led teams to achieve business objectives on time and within budget constraints.
• Fostered culture of continuous learning, improved workforce competency levels.
• Identified bottlenecks, implemented solutions, increased productivity.

• Oversaw import and export business for Special Equipment Business
• Developed and execute business strategies in the competitive shipping market
• Led sales and marketing team, achieving a remarkable 45% growth rate in Reefer container liftings between 2014 and 2016, with an additional 40% increase in 2017
• Maintained and reduced the Supply/Demand ratio for Reefer containers, optimising turnaround times
• Demonstrated expertise in successfully penetrating and growing markets, with a notable achievement of increasing cargo growth 750% from 2014 to 2017
• Optimised operational procedures for improved productivity.
• Drove revenue growth with innovative sales strategies.
• Collaborated with stakeholders to align business goals and objectives.
• Led cross-functional teams to deliver complex projects on time and budget.
• Conducted market research to identify potential business opportunities.
• Developed strategic partnerships for sustained growth.
• Identified market trends, resulting in enhanced product offerings.
• Managed key accounts, ensuring high levels of customer satisfaction.

• Led the successful implementation of NYK Logistics Taiwan GDS, integrating an operational system for 100% of sea shipments across the entire NYK Logistics network, enhancing efficiency and real-time tracking.
• Played a key role in the merger of NYK Logistics and Yusen Air & Sea, overseeing a seamless transition for 200+ employees and $150 million in assets, from planning to execution.
• Identified and resolved system disparities between legacy and new platforms, achieving a 30% improvement in operational efficiency and ensuring uninterrupted service.
• Managed high-impact projects for Special Equipment, Reefer, SOC, and Bidding accounts, contributing to a 12% increase in project success rates.
• Oversaw profit analysis and cargo lifting performance across multiple regions and services, leading to a 15% boost in revenue.
• Developed and maintained strong customer relationships, resulting in 20% client retention and a 5% increase in new accounts.
• Delegated responsibilities effectively, ensuring 100% on-time completion of key projects.
• Conducted in-depth project data analysis, leading to data-driven decisions that optimised performance and resource allocation.

• Lead the export and import business for CNC, focusing on these strategic regions
• Spearhead the efficient utilization of short leg space on long haul services, maximizing cargo capacity
• Primarily responsible for managing relationships with major international freight forwarding companies (IFF), meeting demands and providing efficient worldwide service through network
• Develop and execute competitive business strategies in the shipping market
• Handled crisis situations effectively, minimising impact on business operations.
• Negotiated contracts with vendors to secure best possible terms.
• Developed strategic partnerships for sustained growth.
• Fostered client relationships, leading to increased brand loyalty.
• Collaborated with stakeholders to align business goals and objectives.
• Led cross-functional teams to deliver complex projects on time and budget.
• Managed key accounts, ensuring high levels of customer satisfaction.
• Negotiated and approved lucrative prices and contracts, boosting growth.
• Coached team to build client relationships and exceed sales targets.

• Hold leadership responsibilities for Hong Kong, China, Japan, Korea, and Taiwan market
• Set and achieve performance targets, consistently delivering results
• Provide highly efficient services across all export and import markets
• Explore the feasibility of transporting Reefer containers via transit service, prioritizing safety considerations
• Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
• Pioneered the implementation of CRM systems for improved data management and customer relations.
• Achieved increased customer satisfaction by implementing innovative sales strategies.
• Cultivated strong relationships with suppliers and other industry players to ensure smooth operations.
• Managed key accounts, resulting in consistent revenue generation.
• Improved bottom-line results with meticulous budget control.
• Oversaw planning and execution of targeted sales and marketing strategies.