Soodesh Chocken

EmeraldSplash Consultancy: Your catalyst for product success. We specialize in launching, scaling, and reviving businesses through a strategic Product Machine approach.

OUR EXPERTISE

• Precise diagnostic solutions for business challenges
• Crafting visionary product strategies
• Transforming stalled projects into triumphs
• Aligning operational efficiency with sales acceleration
• Devising high-impact go-to-market strategies for market domination and rapid product adoption

Leading global data, insights, and consulting company that operates across various industries, providing data-driven solutions to help organizations make informed decisions.

APPLICATION

Accelerated Answers

USER PROFILE

Enterprise clients and Market Research Agencies. Facilitating instant access to Kantar's panel selection, survey creation, and data retrieval, streamlining sample purchasing processes and optimizing market research operations.

BREAKTHROUGH INITIATIVES

• Moved legacy version of application from WordPress to Drupal for scalability speed.
• Recreated user journeys for each solution to improve user experience, removing ambiguous features and process steps.
• Refreshed UI design, and introduced project cost calculator to provide transparent pricing for user.
• Integrated with ATHENA pricing tool, and introduced standardised pricing of sample rate cards.
• Developed additional project revenue streams including translations, data visualisations and coding, for each project to bring in additional average of $3,000 per commissioned project.
• Designed webform onboarding process which streamlined client onboarding from 10 days to 2 hours, representing productivity increase of 1100%.

APPLICATION

SugarCRM

USER PROFILE

Internal sales and marketing teams that want to manage client data, track communication, and monitor sales pipelines. The users want to optimise customer experiences, analyze data for informed decision-making, and nurture long-term relationships with clients.

BREAKTHROUGH INITIATIVES

• Built team of CRM influencers to advocate usage of platform's communication tools for tracking client engagement.
• Led interactive training workshops to educate users on features and functionalities for creating "Dashlets", proposals and reporting.
• Introduced Knowledge Base module for users to search for how to best optimise feature usage.
• Installed Hotjar to track user hotspots and was able to see increase by 46% of email tracker functionality amongst sales teams.
• Focused development efforts solely on crucial global enhancements, resulting in cost-saving of $32,000 for business.

Premier global media services company specialising in content localisation and distribution. Renowned for its technological innovations, Iyuno offers end-to-end solutions for content creators, ensuring seamless adaptation and distribution across diverse languages and platforms in entertainment industry.

APPLICATION

Cubix

USER PROFILE

Media operations who want to be able to track progress of all digital media processing projects. Users also want to be able to easily retrieve files from cloud storage and delete assets once contracted retention period has expired.

BREAKTHROUGH INITIATIVES

• Led infrastructure build in 4 key AWS locations including USA, Europe, Asia and deployed Cubix in over 35 Iyuno offices globally.
• Launched dubbing workstream in Cubix Turner Broadcasting after 8 months of deployment, streamlining processes by 55%.
• Introduced Cubix dashboards to give users insight to progress of all projects globally, increasing productivity by 25% through real-time insights.
• Partnered with Riot Games to launch Cubix as SaaS for $1.75m deal, supporting them with E2E localisation for major commission. Service accounted for 2% of business revenue stream in 2021.
• As part of M&A initiative, moved Cubix from AWS to Microsoft Azure to create synergies of over $300k over a 5 year period.
• Implemented strategic synergy plan and deprecated Dalet Galaxy and Aspera on Cloud, to leverage Cubix MAM and content transfer capabilities in 1st year of merger. This achievement helped drive $500k synergy in year 2021/22.

A+E Networks is a global media conglomerate renowned for its diverse television channels, offering compelling content across history, lifestyle, and entertainment. With a focus on award-winning productions, it engages audiences through channels like A&E, History, and Lifetime. I collaborated closely with the Language Operations team to ensure seamless multilingual content delivery across various platforms

APPLICATION

Amagi CLOUDPORT

USER PROFILE

Content Managers who require clean metadata for content ingestion, metadata management, and ensuring the availability and accuracy of media assets within the system. Broadcast Operations Managers who require compatible content metadata for managing content scheduling, playlist creation for seamlessly managing content operations.

BREAKTHROUGH INITIATIVES

• Implemented data standardisation for over 20,000 localised digital media files for delivery to Arqiva for launch of Apple TV platform.
• Identified and managed workflow for QC Operators to fixed corrupt data for 4,500 assets for delivery to Amagi CLOUDPORT.
• Compressed large file data to standardise format across all A+E Networks localised assets.
• Forged robust alliances with leading brands like Ancenstry.com, optimizing targeted in-vision advertisements on SKY History's YouTube and Instagram channels.

Prominent media services company specialising in content management, localisation, and distribution for the global entertainment industry. Renowned for innovative solutions, offering end-to-end services for broadcasters, content owners, and platforms.

APPLICATION

ContentSelect

USER PROFILE

Internal and client users who need to collaborate on media editing and localisation projects. ContentSelect provided users with an E2E experience for ingesting, processing and distributing media.

BREAKTHROUGH INITIATIVES

• Integrated ContentSelect with media transfer applications including Aspera Faspex and MediaShuttle, which reinforced secure handling of sensitive media and data.
• Implemented subtitling workflow for editing media and burn in subtitles through Adobe Premier, creating 30% uplift in weekly completion rate.
• Developed tracker module to optimise productivity of Media Coordinator team to allocate resource, monitor and report all QC issues. This helped eliminate backlog of over 6,000 digital assets for client delivery.

Roles include:

Head of Planning & Scheduling

BREAKTHROUGH INITIATIVE

Launched BBC branded block on Mediaset’s Retequattro with budget of c.£70k, delivering 15% subscription uplift with c.€450k media value.

Project Lead (Feb 2017 - Jan 2018)

BREAKTHROUGH INITIATIVE

Launching Instagram account for BBC Earth and increased organic reach and engagement amongst 16-34 year olds by 25%.