Summary
Overview
Work history
Skills
Timeline
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SONNY WEBB

SONNY WEBB

Northants

Summary

A high-performing and strategic sales leader with extensive experience in acquiring hard-to-win enterprise accounts across payments, FX, and financial services. Proven track record of building, training, and leading high-performing sales teams, developing scalable processes, and consistently exceeding revenue targets. Adept at selling cross-border, domestic payments, and card processing solutions to corporate and enterprise-level clients across the UK and EU.

A confident and outgoing individual, I thrive in engaging with C-level decision-makers, navigating complex sales cycles, and fostering strategic partnerships. Passionate about the finance and payments industry, I enjoy the challenge of winning new business, optimising sales performance, and driving market expansion.

Outside of work, I am family-oriented and a proud father of five daughters. I find balance in enjoying music events, comedy, and cooking, bringing the same enthusiasm and energy to my personal life as I do to my professional career.

Overview

21
21
years of professional experience

Work history

Head of Corporate Sales

DNA Payments Group
London
06.2024 - Current
  • Built and scaled a high-performing Corporate Sales team, recruiting, coaching, and performance-managing sales professionals to drive revenue growth.
  • Led DNA Payments' expansion into the lodging sector, securing key partnerships and positioning the company as a leading payments provider in the market.
  • Designed and implemented a structured sales process, enhancing efficiency, conversion rates, and pipeline visibility across the corporate sales function.
  • Developed and launched GTM campaigns in collaboration with marketing, driving targeted engagement within key verticals.
  • Optimised outreach and prospecting efforts by integrating Groove with GTM LinkedIn campaigns, significantly increasing engagement with high-value prospects.
  • Introduced sales enablement tools like Clari Co-Pilot and Groove, improving outreach capability, pipeline management, and overall team productivity.
  • Secured enterprise-level merchant deals, leveraging integrations with Oracle Opera and Simphony and other strategic partners to deliver seamless, high-value payment solutions.
  • Engaged C-level stakeholders to close complex, multi-site deals, demonstrating a consultative approach to payment solution sales.

Corporate Sales Director

Worldpay from FIS
London
11.2021 - 05.2024
  • New Business Payment Specialist, selling cross-border, domestic payments, and card processing solutions to corporate and enterprise-level businesses across the UK and EU.
  • Responsible for UK and EU sales, managing high-value deals with merchants generating between £10M and £100M in annual revenue, across hospitality and F&B sectors.
  • Consistently exceeded revenue targets in 2022 and 2023, achieving and surpassing a £30K PCM net revenue target through strategic sales execution and pipeline management.
  • Recruited and secured strategic logos, acquiring marquee clients and expanding Worldpay’s footprint in key verticals through a consultative sales approach.

Senior Acquisition Manager

AMERICAN EXPRESS - Merchant Services
London
06.2013 - 11.2021
  • Led new business acquisition for the most important strategic location in Europe, securing high-value merchants across F&B, hospitality, and retail sectors.
  • Consistently overachieved annual new business and account management targets, driving increased merchant transaction volumes and strengthening Amex’s market presence.
  • Built and managed relationships with C-level stakeholders, negotiating complex deals to expand card acceptance and optimise payment solutions.
  • Selected for the Amex Mentor Programme, providing guidance and coaching to junior colleagues, supporting their career development and sales performance.
  • Member of the Graduate Development Team, assisting in the training and integration of new talent within the organisation.
  • Designed and delivered new hire training programs, ensuring that new team members were equipped with the skills and knowledge to drive early success.

Manager of Business Development,

AMERICAN EXPRESS - FX International Payments
London
01.2010 - 06.2013
  • Built and led a high-performing Business Development team, managing 2 Team Leaders and 13 Sales Staff selling an online FX payment solution to corporate clients.
  • Owned an annual profit target of £2M, successfully driving new business acquisition and revenue growth.
  • Achieved an annual acquisition target of 1,400 new clients, implementing scalable sales strategies to maximize market penetration.
  • Designed and implemented the department’s Sales Process, optimizing lead generation, qualification, and conversion workflows for increased efficiency.
  • Led recruitment, remuneration, training, and retention strategies, ensuring the continuous development and performance of a 13-person sales team.
  • Developed and rolled out KPI frameworks, sales incentives, and performance targets, driving accountability and motivation across the team.
  • Responsible for forecasting, personal development plans, 1:1 coaching, and performance management, including disciplinary processes when necessary.
  • Fostered a culture of innovation and best practice sharing, continually challenging the team to explore new approaches for gaining market share.
  • Achieved multiple top performance accolades, including:
  • Highest Performing FXIP Team – Clients Acquired (2011)
  • Highest Performing FXIP Team – Percentage to Revenue Target (2011)
  • Highest Performing FXIP Individual – Percentage to New Business Target (Q1 2010)

Team Leader of Telesales

American Express - FX International Payments
04.2010 - 01.2012

Business Development Executive

American Express - FX International Payments
London
01.2010 - 04.2010

Field Sales Consultant

Yell
M4 Corridor
10.2005 - 12.2009
  • Handling 200 accounts over a 5 month period
  • Responsible for delivering an all parameter hit including Increase, Renewal, New Business, Productivity and New Media targets totalling approximately £300,000
  • Key competencies are self motivation and management, organisation, tenacity, high level sales experience and the ability to recommend and implement advertising portfolio solutions to SME's to large corporate

Corporate Telesales - New Media Specialist

Yell
Slough
03.2004 - 10.2005
  • New Media Specialists consisted of selling both out New Media services, with 118 24 7 being given priority followed closely by Yell.com
  • Achieving and exceeding New Media targets on a quarterly basis
  • Reporting to the Regional Manager and managing a team of 8 in the absence of the team leader
  • Being responsible for carrying individual targets in the absence of a team leader
  • Liaising closely with the New Media Marketing team to come up with marketing ideas to improve the awareness of the Yell brand

Skills

  • New Logo Acquisition
  • Solution Selling
  • Leadership
  • Training & Coaching
  • Creating sales teams
  • Strategic selling
  • Negotiation
  • Recruitment and Hiring
  • Key account acquisition

Timeline

Head of Corporate Sales

DNA Payments Group
06.2024 - Current

Corporate Sales Director

Worldpay from FIS
11.2021 - 05.2024

Senior Acquisition Manager

AMERICAN EXPRESS - Merchant Services
06.2013 - 11.2021

Team Leader of Telesales

American Express - FX International Payments
04.2010 - 01.2012

Manager of Business Development,

AMERICAN EXPRESS - FX International Payments
01.2010 - 06.2013

Business Development Executive

American Express - FX International Payments
01.2010 - 04.2010

Field Sales Consultant

Yell
10.2005 - 12.2009

Corporate Telesales - New Media Specialist

Yell
03.2004 - 10.2005

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SONNY WEBB