Summary
Overview
Work history
Education
Skills
Certification
PORTFOLIO
Timeline
Generic

Sonia Piasecka

Leicester

Summary

With a PhD in Cancer Research and over two years of experience in Social Media Marketing, I combine analytical expertise with a creative mindset to drive social media success. I have a proven ability to create engaging content, analyse performance data and optimise online strategies to enhance customer engagement and sales. My strong background in data analysis, combined with my proven content creation skills makes me a strong fit for Social Media Marketing roles.

Overview

9
9
years of professional experience
8
8
years of post-secondary education
1
1
Certification

Work history

Label Operations Coordinator

Next
Leicester
04.2025 - Current
  • Product Detail Page Optimisation: Optimising product detail pages on the Next website to enhance customer experience, improve navigation and increase conversion rates.
  • Product Information Management: Supporting the processing of Product Information Forms (PIFs) from Next Label brands, ensuring accuracy and timely upload of product data.
  • Stakeholder Communication: Responding to queries and facilitating effective communication with Next Label brands to support timely product lunches.
  • Cross-functional Collaboration: Working closely with the e-commerce team to ensure product content accuracy.

Social Media Assistant

Coconut Creative Studio
Derby
06.2022 - 04.2025
  • Content Calendar Planning: Planned and organised monthly social media content calendars for Instagram and TikTok, aligning posts with seasonal themes to ensure consistent and strategic content delivery.
  • Development of Social Media Strategies: Designed tailored content strategies and innovative ideas for Instagram and TikTok clients, enhancing audience engagement and brand visibility.
  • Content Creation and Design: Produced high-quality, engaging visual content (photos and videos) that aligns with brand aesthetics and target audience preferences.
  • Insights Monitoring and Analysis: Tracked and analysed social media performance metrics, including engagement, reach and audience insights; to inform strategy adjustments and enhance campaign effectiveness.
  • Photo and Video Editing: Used tools like Adobe Lightroom, CapCut, InShot, and Canva to edit and enhance visual assets for various platforms.
  • Trend and Influencer Monitoring: Monitored emerging social media trends and identified relevant influencers to inform content strategy.

Research Scientist (PhD)

University of Birmingham
Birmingham
09.2020 - 11.2024
  • Advanced Data Analysis and Statistics: Analysed complex datasets using statistical software tools to uncover trends and patterns.
  • Managed Multiple Research Projects: Managed multiple complex research projects simultaneously, ensuring organization, accuracy and meeting strict deadlines.
  • Strong Problem-Solving Skills: Applied strong problem-solving abilities by critically evaluating large datasets and academic literature, akin to identifying market trends and consumer behaviour for targeted digital marketing strategies.
  • Presented Research Findings: Presented research findings at conferences and through publications, showcasing clear and persuasive communication, essential for creating compelling marketing content and reports.
  • Collaborated with Diverse Teams: Collaborated with cross-functional teams, enhancing teamwork and adaptability, key to successful collaboration within marketing teams, agencies and clients.

Barista/Bartender

Belgrade Theatre
Coventry
08.2016 - 07.2019
  • Meeting Deadlines in High-Pressure Environments: Effectively managed tasks and delivered exceptional customer service within strict time constraints, maintaining efficiency and accuracy during busy periods
  • Client Communication and Relationship Building: Cultivated positive client relationships through excellent communication and personalised interactions, ensuring customer satisfaction and loyalty

Education

PhD - Cancer and Genomic Sceinces

University of Birmingham
Birmingham
09.2020 - 09.2024

MSc - Oncology

University of Nottingham
Nottingham
09.2019 - 08.2020

BSc - Medical and Pharmacological Sciences

Coventry University
Coventry
09.2016 - 08.2019

Skills

Digital Marketing

Data Analysis

Social Media Management

Content Marketing Strategy


Content Creation

Graphic Design

Digital photography

Video shooting and editing


Certification

Foundations of Digital Marketing and E-commerce, Coursera

Attract and Engage Customers with Digital Marketing, Coursera

PORTFOLIO

  • Founder of Wedding Content Creation Business - Aesthetic I Do's: I have launched an independent wedding content creation business offering videos of couples on their wedding day. I have built my social media presence and attracted customers organically through the strategic use of Instagram and TikTok
  • Build and manage a personal Instagram account focused on fashion and aesthetics with almost 10k followers with viral reels of over 2 and 5 milion views @soniapia
  • Creating visually aesthetic fashion and beauty content and collaborated with multiple brands for campaign


Timeline

Label Operations Coordinator

Next
04.2025 - Current

Social Media Assistant

Coconut Creative Studio
06.2022 - 04.2025

Research Scientist (PhD)

University of Birmingham
09.2020 - 11.2024

PhD - Cancer and Genomic Sceinces

University of Birmingham
09.2020 - 09.2024

MSc - Oncology

University of Nottingham
09.2019 - 08.2020

BSc - Medical and Pharmacological Sciences

Coventry University
09.2016 - 08.2019

Barista/Bartender

Belgrade Theatre
08.2016 - 07.2019

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Sonia Piasecka